By Leftlane Staff
Tuesday, Oct 4th, 2005 @ 3:59 pm

Ultra-luxury automaker Rolls-Royce plans to build less-espensive models that will go head-to-head with offerings from once-partner Bentley . Described as possessing all the traditional Rolls-Royce hallmarks of engineering prestige and upper-crust luxury, the new cars are intended to rejuvenate the BMW -owned British carmaker with entries in the growing $150,000-to-$200,000 segment of the market. I believe Rolls-Royce has an opportunity to move into another price point,� says new Rolls-Royce boss Ian Robertson, who previously headed BMW in South Africa. “Our family of cars will grow to include more attainable models. Over the past 100 years we have made so many different types of cars, so there is a lot of scope for us to move forward,� Robertson told AutoWeek.

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