After launching the company’s first ever pre-owned car program, it appears as though Rolls-Royce is once again trying to make the marque more accessible to potential buyers. Rolls-Royce, which is now owned by BMW , will introduce a new model in 2010 that will be smaller and cheaper than the Phantom, hoping to double world-wide output to 1,600 cars.
According to Automotive News, Rolls-Royce’s new model will be positioned between the BMW 7-series and the Rolls-Royce Phantom . While the platform and engine will be unique to Rolls-Royce, the new car is expect to be around the size of the long-wheelbase 7-series. Rolls-Royce is still deciding on what engine the new car will use but the 6.75 liter V12 seems likely. Prices for the “baby” Phantom are expected to start north of $260,000.
Rolls-Royce is also planning to bow the Phantom coupe in late 2008 or early 2009. The concept version, called the 101EX, made its debut at the 2006 Geneva auto show.
The first 30 Phantom Drophead Coupes are set to be delivered this month, with Rolls-Royce hoping to sell 150-200 of the $412,000 convertibles in the U.S.
