Rolls-Royce – now the ultra-luxury arm of BMW – enjoyed a major revival in 2010, reporting sales that nearly tripled in one year alone. For 2011, the automaker is projecting much, much smaller gains that fall in the realm of 10 percent.
As Rolls-Royce rolls out its inventory in 2011, the automaker says it is focused on attracting new, younger buyers, particularly in China, according to a Bloomberg Television interview.
Rolls-Yoce CEO, Torsten Mueller-Oetvoes, said during his interview that the automaker will seek an increase of sales of “at least a two-digit [percentage] figure,” and also said that they will look to China for “quite strong growth.” In 2010, Rolls-Royce sold just over 200 models in China, with 2,711 cars sold worldwide.
Interestingly, BMW’s uber-luxury arm managed to move about 85 cars in India last year, and the company’s CEO has also suggested significant growth could stem from an uptick in sales for the unlikely Asian market as well.
References
1.’Rolls-Royce aims…’ view
