Of the four brands General Motors attempted to cast off last year, only one wound up finding a buyer: Swedish automaker Saab . But even that deal was not without stumbles, as a failed effort to sell the brand to Koenigsegg proved. Yet it was a simple email to GM Vice Chairman Bob Lutz that saved the small brand from extinction.
In an interview with Just-Auto, Saab Spyker CEO Victor Muller (pictured) says that when he heard that the Koenigsegg’s plan to acquire Saab collapsed and that GM intended to shutter its smallest unit, he fired off a simple email to Lutz explaining Spyker’s potential interest in taking over where Koenigsegg left off.
“Eight minutes later, I got a reply,” Muller told Just-Auto. “And next thing we know we’re on a roller coaster ride that will take 93 days, working 20-hours a day. But here we are. Saab lives, and I’m very proud of that.”
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1.’VM on Saab’s…’ view
