"Royal Oak seems to fit our customer demographics,"¯ Saab spokeswoman Nicole Jankowski told the Oakland Press. "It's a trendy place."¯
The company is looking at a single-story facility at 4327 Delemere Court in Royal Oak, a few miles northwest of downtown Royal Oak and not far from ritzy Birmingham, the wealthiest of Detroit's core suburbs. It would seek to invest about $2.2 million into the facility, which would employ about 50 people, but it is requesting a tax break from Oakland County.
Mike Colleran, President and CEO of Saab Cars USA said in a letter to Royal Oak officials that the automaker needs the tax incentive "to help justify a Michigan-based headquarters."¯
Saab USA is also reportedly considering moving back to Connecticut, where the company was headquartered for about 30 years until 1992. The automaker was relocated to Norcross, Georgia, near Atlanta, from 1992 to 2004, when GM consolidated operations in Detroit.