By Leftlane Staff
Thursday, May 11th, 2006 @ 10:09 am

Saab is taking its Born From Jets tag line on the road, establishing a presence at a number of air shows in targeted markets around the Unites States. This weekend on Saturday and Sunday, May 13-14, the Saab Born From Jets Tour will be at the Naval Air Station in Forth Worth, Texas. “Saab’s main challenge here in the United States is that we are not very well known,” said Jay Spenchian, Saab USA general manager. “Once people get exposed to our expanded line of products and our unique aircraft heritage, they typically get excited pretty quickly. Our participation in air shows gives us a terrific opportunity to get exposure to millions of consumers, in a way that only Saab can do.” The Leftlane Perspective: GM hasn’t specified exactly what vehicles will be on the tour, but unless the Saab Aero-X Concept is there, we don’t think the idea will fully resonate with air show attendees.

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