With U.S. sales of just 36,349 units last year, Saab is looking for a way to boost the brand from a niche market vehicle to a more mainstream one. In an effort to achieve this goal, Saab will refresh its current lineup–including complete redesigns of the 9-3 and 9-5 in 2010 and 2009, respectively–and will also introduce two all-new crossover vehicles by the end of the decade, a new report says.
The first crossover Saab plans to introduce will be the 9-4X. Developed by using a mix of the re-engineered Theta and Epsilon 2 architectures, the small crossover should hit the market in 2009.
According to Automotive News, Saab will also be introducing a mid-sized CUV in 2009 or 2010. While a name has yet to be confirmed, the new mid-sized crossover will be designed as a Saab from the start.
General Motors has tried to increase Saab’s sales in the past with the 9-7X, a mid-sized SUV based on the Chevrolet TrailBlazer, and the 9-2X, based on the Subaru Impreza. However, both models never saw any real sales success and GM has since discontinued the 9-2X. The 9-7X could be dropped next year with the phasing-out of the Chevrolet TrailBlazer and the GMC Envoy.
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09/04, 12:44 PM
posted by:
jJayC08
Wait… so GM is trying to make them more mainstream?
NO, bad move GM. You have Chevrolet to do that. And if you must argue you need something more upscale, you have Cadillac AND Buick to do so.
I think GM should keep Saab with sporty upscale sedans, a more sporty alternative to Volvo or Cadillac.
09/04, 12:58 PM
posted by:
tripleonefive
Saab still has life in them I actually liked the 9-7x Its looked like the 9-5 wagon I think Gm needs Saab to go after Audi or BMW for the ultimate yuppie machine
Have a 9-2xentry level a 9-3x make it more powerful 9-5as the flagship a 9-6 CUV and have a performance division similar to the V series Cadillacs
Maybe since GM is a badgejob company they should get a version of the Outlook
09/04, 1:04 PM
posted by:
sunshine1810
More SUV’s. Doesn’t the world have enough?
09/04, 1:04 PM
posted by:
Commodore
No BMW is too high a target for Saab. Saab is luxury, but its near luxury like its Swedish sibling Volvo. I think Saab should go after Acura and the other second-tier luxury makes.
GM is no more a badge job company than any other company is. They all share platforms, parts, etc. so don’t start that debate again.
09/04, 1:13 PM
posted by:
tripleonefive
The only second tier company is the americants
Check the stats Comm Acura tied with Honda in KBB baby and the TSX and Ciivic are on top Behind your beloved bavarian nazi mobile the Acura TL stands as the entry level LUXURY car Second tier behind BMW is fine but behind Saab I dont think so Nice try though
OOps my bad the Domestics are more like 4th tier
Its not a debate if I have the fact and you have your feelings lol
09/04, 1:37 PM
posted by:
drivingisfun
How about GM sells Saab so the company can return to the way it was when I had my first Saab 99. Sure, it was a used piece of junk, but the heated seats always worked and the design was quintessentially unique (not Aztek unique). I don’t get why every manufacturer has to be juxtaposed to another, or several for that matter. Saab desperately needs to be a low-volume, moderately priced, and most importantly, unique marque. Luxury has nothing to do with what Saab once stood for. GM is doing well right now, but Saab doesn’t need to be a part of a big corporation in order to succeed. Saab is not a 2nd tier anything, it belongs on its own pedestal of individuality…or at least it used to.
09/04, 1:42 PM
posted by:
1487_GM_SALES
^ You are so full of sh*t. Saab would be nothing if it weren’t for GM. If they get cut loose, they’ll be nothing more than the rest of the commie trash imports out there.
Be an American, buy GM. And if must buy an import influenced car or truck, make sure it’s a Saab. Otherwise you are just another unpatriotic scumbag.
09/04, 1:52 PM
posted by:
global_lightning
Memo to GM:
1. Tall, leggy, blondes in all the Saab dealerships. Inga will move a lot more cars than Buck over in the Cadillac shop.
2. Have Marlö or another Swedish designer redo the interiors. Wood, leather, and metal: good. Plastic: bad.
3. Twin-turbos for the 5.7L engine 9-7x. Watch them fly out the door. No Saab is complete without a turbocharger.
4. Replace the 9-5 ASAP. 10+ year old designs don’t move, especially in this segment
5. Make sure the 9-2 isn’t just a glorified Chevy Cobalt. Talk to the guys over at Cadillac about this thing they called the Cimarron.
6. On the 9-4: CUVs are nice, but sedans are forever. Get the new 9-5 and 9-3 out before the 9-4.
09/04, 2:07 PM
posted by:
Aston Martin
I still don’t understand this CUV thing. Why buy something heavier, more expensive, less fun to drive, less economical, uglier (as a general rule only), less socially acceptable and far more pretentious than a conventional hatchback? Why oh why??
Saab is a company for sensible people. Never will you see Saab owners flooring it at the lights, or doing illegal street racing. They are cars for people with a reasonable amount of money but who don’t know or care about cars.
09/04, 2:12 PM
posted by:
1487_GM_SALES
And Asssss-ton Martins are for those losers who can’t afford Corvettes. What the hell do you know anyways. Go back to sellling those glorified POS Fords.
09/04, 2:26 PM
posted by:
Aston Martin
^^^^^^Astons are far more expensive and far better than those plasticky, tacky bathtubs you call Corvettes.
09/04, 2:27 PM
posted by:
MikeFX
Glad to see the typical age of LLN posters appears to have plummeted into the teens. The future of Saab is a great topic for car people, and all we get is stupid comments about commies and POS Fords. I’m sure one them will tell me to lighten up, but their idiotic ranting is getting in the way for those of us who want to contribute some substance.
Secondly, why all the confusion over CUVs? They’re just a modern station wagon that has been jacked up to allow for 4WD. If anything, why are there still mid-grade SUVs like the Explorer? I can see the big SUVs like the Suburban for the big families, boat towers and horse people, but what does anyone need with a truck based mid-sized SUV?
Let the flaming begin…
09/04, 2:28 PM
posted by:
1487_GM_SALES
Until they get 10k miles on them. Then the value drops like a rock. Kinda like the ownership experience! Corvette owners will rarely ever have a problem with their vehicles.
09/04, 2:59 PM
posted by:
jackjimturkey
Commodore: Try fifth tier. But why would saab wanbt to sink to the level of honda?
1115: you’re not american, nor are you german. Israeli? Anyway, the honda Tl/ is 13th (and last) among commutter coffins to compare it to any REAL luxury cars is like sending Waverly high out against the New England Patriots
drivingisfun: I agree, the saab is a unique car, and for many people, it’s the only car they want. I don’t like the idea of selling a Torrent as a Saab.
MikeFX, no flaming here. I think you raise a valid point. I have 4 kids, and the 3-row exploder has almost nothing behind the last row. I’m probably going Lambda.
09/04, 3:01 PM
posted by:
Fromes
I fear that by making saab more “mainstream” it will simply become just like Saturn, Pontiac, Buick, and Chevrolet and just offer a cosmeticly different version of a pre existing car. Just look at the Outlook/Acadia/Enclave…besides their apperence they they are the same vehicle, even more so with the upcoming chevy Malibu and the Aura.
09/04, 3:55 PM
posted by:
Commodore
tripleonefive – stop trying to use REALLY bad gay jokes and puns like ameriCANTs because they make u sound retarded.
Second, of course Acura tied with Honda, acura IS honda.
That’s like Ford tying for something with Mercury…it’s the SAME thing.
Lastly, you need to read my posts more carefully because I said that BMW is above Acura, Acura is second tier, and I that I would like to see Saab compete with Acura (which means that Acura is still better than Saab, and that Saab should try to get on Acura’s level and beat them)
You are completely if you think Acura can be mentioned in the same sentence as BMW when they have NO V-8s and most cars (or all, I forgot) that they make are FWD
09/04, 4:11 PM
posted by:
tripleonefive
You are the one making gay jokes and fat jokes too lol
If you were referring to kiss my ass comment That means you were trying to get on my good side and has nothing to do with homosexuality and more to do with you not being able to back up your arguments with fact
BMWs are great cars troublesome but great. Acura and Honda are the same but they got the top two spots. Last year it was BMW Mini it can happen Look on KBB
You are a fraud btw
09/04, 4:12 PM
posted by:
tripleonefive
They make the best Drive system its called SH AWD and its not some bs limited slip like on the 330xi
Thank you
09/04, 4:12 PM
posted by:
TomF
They’re not “Born From Jets” anymore, they’re “Mutated From Subarus” or “GMCs With Funny Front Ends Bolted On.” GM couldn’t have done a better job of murdering this brand if they’d sealed a dead cat up in the gas tank of every new Saab sold.
The marque’s uniqueness has been excised. Who really cares what they roll out next? Even if a new CUV is a Saab-down-to-the-guts, people are going to THINK it’s just the fifth or sixth Lambda edition.
09/04, 5:01 PM
posted by:
spud
GM Murdered the once great Saab brand. Anyone who states otherwise is either
a) 1487_GM_SALES / GM_Forever, whose un-biased opinions we all cherish
b) Stupid
c) Too young to remember what Saab used to stand for.
Saab used to be innovative. How can they be innovative with a 10 year refresh cycle on the 95, and re-badged / new fronted offerings elsewhere in the range?
Very sad.
09/04, 5:05 PM
posted by:
Htay5500
“Otherwise you are being an unpatriotic scumbag.”
why does that matter? apparently, no one is gonna care for the car industry. if people are gonna buy an import other than Saab, DEAL WITH IT. many people are buying whatever car it is that meets their needs regardless of origin. as for saab the 9-3 sounds interesting.
09/04, 6:12 PM
posted by:
jackjimturkey
Commodore: Why do you keep putting honda’s faux-luxury divion on the second tier? I’d call ‘em fifth-tier at best
09/04, 8:38 PM
posted by:
Commodore
tripleonefive – i did back up my statements. i clarified them for you. i just thought it was important to tell you that your jokes are wayy bad before you told them to some hot swedish chick nd made her run away..just trying to help you out bro
like I said, Acura’s are modified Hondas (not rebadged so dont start that again) so it makes sense for them to take the top two spots (or even tie) on your beloved KBB. Mini is also owned by BMW so same thing there. Mini’s and BMWs have some of the best resale values by the way. The mini cooper has THE best resale, better than japanese imports too! check it fool
saab is pretty much on the same level as acura in exterior design, but acura has soo much better interiors..that the part saab needs to work on
09/04, 8:48 PM
posted by:
Cire
I still think GM needs to unload this brand. It doesn’t really add anything to the corporation. Saab is essentially just another brand that GM must babysit and feed products to. The time, money, and talent would be better spent strengthening their core brands and not worrying about this bit player.
I also believe that another company might be able to give Saab the attention it desperately needs to make it successful. I think Saab has been caught in a vicious cycle under GM’s guidance. Saab is a bit player so it doesn’t get much attention; Saab sales shrink because of limited, outdated products; GM pays even less attention to Saab because sales continue to shrink; and so on and so on. I don’t think that GM intended to weaken Saab, but with so many issues on its plate, Saab just became a less urgent priority. Let’s give another company with the proper resources an attempt to repair this brand.
09/05, 1:12 AM
posted by:
tripleonefive
Ill go easy on you Commodore Your not a complete fool like GM sales or JJT at least I think that Acura designs are definitely better than Saab’s but thats me. I just dont think you should be on here talking all that GM **** if you drive a BMW thats all Its cool though I know I couldnt go from Bimmer to CTS thats just me again I do like the new CTS though.The interior is nice
09/05, 3:45 AM
posted by:
meekin111
I think Saabs should be quirky and innovative. Use turbo charging on every engine. I dont think they should aim for BMW or any other brand, they should be unique. have quality and ergonomic interiors and have original features and design.
09/05, 11:43 AM
posted by:
jackjimturkey
1115: by the way, your accord has OnStar, you communist dog!
I’m not a complete idiot either. Not only do I not drive a honda, I know the difference between “your” and “you’re.”
Meekin: I agree, let’s eiother let Saab be Saab or sell it.
09/05, 12:05 PM
posted by:
tripleonefive
You are an idiot
09/05, 12:42 PM
posted by:
jackjimturkey
Yo’ Mama
09/05, 1:18 PM
posted by:
Get Real
This is not 1965 where GM can throw money at it, there is no money left to throw.
If Saab (like Jaguar) can’t turn a profit, sell it.
Only university professors will mourn the loss of Saab.
09/05, 1:42 PM
posted by:
Commodore
Well I wasn’t about to buy an American car when I bought my 6 series…they weren’t that good at that time and I’m not gonna buy American cars if they suck. The difference between me and you is that I WANT the Big 3 to do good, I WANT them to make great cars like they used to in the past. And the new Malibu, Aura, CTS, G8, VUE, Sky/Solstice, Silverado/Sierra, Yukon/Escalade/Tahoe, Acadia/Outlook/Enclave, Astra, and many more that exhibit the solid effort that GM is making. Because of that, I am willing to buy one of their cars and support them so I will buy the CTS. Its perfect – even the most biased publications admit its awesome.
09/05, 5:50 PM
posted by:
jackjimturkey
Commodore: nobody will buy an american car that sucks history has proven that. That’s why GM stopped building them
09/05, 6:30 PM
posted by:
Deanster
Oh God, another CUV?
I would HATE to be the team leader in charge of that one. Where to start….
09/05, 10:08 PM
posted by:
tripleonefive
Nobody will buy an american car that sucks history has proven that. Thats why GM stopped building them
GM has ceased production? I didnt see that on the news