Some Saturn dealers are beginning to inform customers that they will be selling the Saturn Sky roadster for more than the suggested retail price of $23,690. According to the Orange County Register, some dealers will sell the vehicles for as much as $3,000 over MSRP. In January, we reported that some dealers were selling the Pontiac Solstice — a sister vehicle to the Sky — for as much as $5,000 over MSRP, much to the outrage of many Pontiac fans.
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03/20, 10:18 AM
posted by:
paperycow
boooo!!!! isn’t that what happened to the pt cruiser..and look what happened. i think you mark up the price on an iffy car (as opposed to a car/manufacturer with a proven track record – i.e. – bmw) you run the risk of people not buying, going with something else…and thus losing sales.
03/20, 10:24 AM
posted by:
Chris
Saturn selling for prices above MSRP?! I didn’t think that was possible with their “no haggle” sticker price business model? It is (was) the essence of their brand.
Woops… did I say something against the “free market economy” model? Let the salesmen begin their economic lessons…
03/20, 10:39 AM
posted by:
paperycow
good point chris…the people friendly brand isn’t so people friendly when they finally get a hot product…sounds like greed will always show its face.
03/20, 11:14 AM
posted by:
LJ
Well ****. I expected saturn to be the one NOT to do this stupidness.
03/20, 11:26 AM
posted by:
mike
There’s a list of dealers that are NOT marking up the price of the sky at saturnfans.com. It’s unfortunate that some dealers are ruining a reputation 15 years in the making
03/20, 11:39 AM
posted by:
captain america
i think the sky looks alot better than the solstice, if they left the price alone they could sell alot more…asses
03/20, 2:24 PM
posted by:
Lewis Salem
There were markups when the newer Ford Thunderbird came out too.
03/20, 3:34 PM
posted by:
gsh
haha this is awesome…gm has a hit on their hands? this is just another pt cruiser/thunderbird fad car. i dont blame the dealers for trying to milk every last bit of hype. after all they are all probably very hungry to sell cars. just watch, in 1 year these two roadsters will be selling for below invoice and people will still not buy them…
03/20, 5:17 PM
posted by:
Anonymous
The local Poncho dealer has their Solstice marked in big print: $28,900. on the windshield so there’s no mistake.
Then, take a look at the fit of the top when it’s up: tell me if that level of quality is worth almost $30k.
jim
03/20, 5:24 PM
posted by:
JoJohn
If the dealers held that low price you would get people buying and reselling for a profit (I didn’t know how they were going to make money on those at that price) – the dealer would probably rather keep the extra markup for themselves, this is america..
03/20, 5:39 PM
posted by:
jimothy
I had seen dealers selling the Chrysler 300C SRT-8 (6.1L Hemi) at a $15,000 markup (to $60,000), which is ridiculous. Granted, they aren’t selling at that markup any more, but the were for a time anyway.
03/20, 6:07 PM
posted by:
JoJohn
Gotta get your profit on while there’s a tight supply and big demand – if suckers want to pay it let em.
03/20, 8:31 PM
posted by:
Sean
I gotta agree with Mike. The Saturn dealer I went to told me there isn’t a markup. It’s not their way of selling cars…I was told.
As always, a few people screws things up for everyone else. In this case the dealers.
03/20, 9:55 PM
posted by:
manny
im with the captain…
maybe if you put the engine from the solstice GTP or opel GT under that hood, it mught be worth the markup?
03/20, 11:47 PM
posted by:
WHUT
There is nothing wrong with selling the cars for whatever price the market will bear. This is supply and demand. If a dealer is too greedy, and the price is too high, in a competitive market, people will just not buy from them. But it would be foolish to sell a vehicle at a price that the buyer could in turn resell for a larger profit at an auction or on the open market. If you _have_ to be the first on the block to own one and supplies are limited, you rightfully will pay more than the guy who waits until the car has been on the market for a year or so. Why is this such a shock? It happens with _all_ manufacturers when they introduce a new, hot model.