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Saturn testing new online shopping features

03/25/2008, 11:09 AM

By Drew Johnson

In this day and age, it’s quite surprising how much of the car buying process actually takes place at the dealer. But the days of trudging to the dealership for every stage of the car buying process could be numbered, thanks to a new pilot program Saturn is testing.

Saturn will soon launch a new website that allows consumer to go through most of the car buying process without ever physically having to go to the dealership. While some of the function of the pilot program already exist, the new program will revamp such features and make them even more user friendly.

The pilot program will allow customers to schedule test drives, check dealer inventory, apply for credit, negotiate pricing and will even allow buyers evaluate the value of their trade-in.

“Really what we’re doing is packaging some (functions online) that we already have out there and adding some that we don’t,” Chuck Thomson, Saturn’s director of sales, told Edmunds. “Our ultimate goal is to make it easy for people to do business with us whenever and wherever they want.”

The pilot program will launch with about 10 Saturn dealerships nationwide, but if the program is a success, it could soon spread to many other brands.

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03/25, 11:41 AM

posted by:

johnnycanuck

Oh good. Next we’ll also be able to pretend we’ve taken delivery and are driving it home. Always nice to see another way to lessen human interaction, especially for those who consider sales people as some form of parasite.

03/25, 11:48 AM

posted by:

global_lightning

I think this is a great idea. Replace dealerships with outlets. Get your test drive, buy some merchandise, and do you maintenance there. No more having to deal with salesmen to get to that shiny new car.
Everytime I buy a new car, I always decide on the car first and then go to two or three competing dealerships for prices. It’s amazing how much the price can vary between two dealerships. Given so much info is already available on the Internet, it’s amazing people continue to get screwed.

03/25, 12:04 PM

posted by:

GIUGIK1

Ya man ,yeah.

03/25, 12:07 PM

posted by:

WOOKIE62

The general public get’s what they deserve. It is THIER dishonesty that normally gets them screwed.

03/25, 12:14 PM

posted by:

howsmydriving

The less interaction with sales slime, the better.

03/25, 12:27 PM

posted by:

jjayc08

Does that still mean there will be **** no incentives on the new Saturn Astra?

03/25, 12:50 PM

posted by:

AmericanMade

jjayc08, whats with the random “****” words in like everyone one of your responses? just curious….

03/25, 1:12 PM

posted by:

DeansterTJ

This is a great idea, because sometimes when I talk to a greasy salesfag I feel like committing homicide. The less we interact with these gooch-monkeys the better.

03/25, 1:42 PM

posted by:

dmbpearl

Do I have to buy a Saturn though???

03/25, 1:51 PM

posted by:

SS4LIFE

Lol Yeah! now instead of having to deal with the pressurring salepeople I can just go and look at what I want, click, negotiate, trade-in and buy. And then the only thing you’ll have to do at the dealership is maybe sign some paperwork pick up the keys and drive home, All Saturn needs to do now is arrange to have the car dropped off at your doorstep. (Avis rental cars does it) Hey If you can buy car insurance on the internet and everything else why not a brand new car straight from your local dealer ship? Now I don’t plan on buying a Saturn any time soon (unless it was a Sky Redline) so I guess I won’t be using this feature.

03/25, 1:59 PM

posted by:

Scarface03

I’m wondering who is more likely to benefit from this arrangement…. Call me a skeptic, but probably the dealer.

I firmly believe that every car consumer will get screwed coming out of a dealer, no matter how well they educate themselves (of course the Internet can lessen the “screwing”).

But, sometimes, the only leverage a consumer has is starting to walk away from a deal. That’s usually when the APR drops a few points, or the final grand is knocked off the sticker. Point-and-click internet transactions might delay negotiations and remove the dealer from the thrill of the sale. If a negotiation turns sour on-line, the dealer may not care too much, because, with no human contact in the transaction, it may seem like there was nothing lost–just another pointless query through the Web…. and the car is still on the lot to sell to the next guy walking through the dealer’s doors.

03/25, 3:06 PM

posted by:

LJ

Tha article states that”you can negotiate price”….ummmmm…. isn’t Saturn “No-Haggle”(supposedly)?

03/25, 6:01 PM

posted by:

TomF

Not when you haggle over the value of your trade and the APR they can get you. It’s no-haggle in name only.

03/25, 6:59 PM

posted by:

jayjc08

Americanmade- It’s not me. You’ll also notice strange comments with a lot of others accounts. What some user is doing is changing their “nickname” which in turn changes their display name on here.

I’d ignore it, but if it continues, I’ll just stop visiting LLN. Yes, it is becoming that bad, every new article the first 5 posts are from some 3rd grader, I don’t need to worry about my name being “tarnished” as it’s just a display name, but you can’t have a great conversation with it going on. Other boards will be more concerned about their readers, simple as that.

You’ll also notice they’re almost all posted after 3:30. About the standard time most kids get out of school.

03/25, 8:23 PM

posted by:

SS4LIFE

also don’t forget. See the recent Alfa Romeo post, notice how the person is blotching other peoples’ handles “Ricardo Head” how it’s properly spelled, is spelled “RicardoHead”, and don’t click on the hyperlink because it directs you to a gay porn sight (I made that mistake while investigating it) Blakkarr was spelled Blakkar, and “jayjco08″ was misspelled jjayjco08, or Fairlight Racing who was spelled FarilightRacing. Look closely.

03/25, 9:43 PM

posted by:

autonut

Guys, nobody knows who you are to begin with. If some imbecile has no homework and a lot of time on his hands let him entertain himself with bestiality and dreams of homosexual encounter. Ricardo put it very well: no reason to get worked up over non-existing identities. Hopefully school will be over and prosperous career at WalMart begin.

03/25, 9:46 PM

posted by:

autonut

On the subject of “no haggle” policy, it is just policy. Dealer can not sell car for less then some cost per his contract with GM but no one buys “strippers” so options are included into the price. I was told that by former colleague, i never owned Saturn (style did not grab me).

03/26, 3:05 PM

posted by:

SS4LIFE

ATTENTION EVERYONE. As of todau 3/26/08 I will no longer be posting comments on here due to the lack of maturity, and problems of whoever is using our LLN handles and trying to impersonate me and anyone else, and therefore causing problems.

If any comments after this post are said by my handle, they will have a hyperlink to a gay porn site (Do not click on it) and are deemed offensive to anyone just know it wasn’t said by the real me. After using LLN over the past 7 months, it’s sad it’s come to this. Good luck everyone.

03/26, 7:19 PM

posted by:

jayjc08

Autonut- Like I said, I could honestly care less of someone was using my name.

What I do care about however, is when every page is filled with them, and once you type in something they use your nickname to give the opposite opinion. It’s not conversation and it’s under my name, the opposite of what I’m here for, simple as that.

Style of Saturn’s never grabbed me either. The new ones have had a lot of hype, and although their nice, I really don’t see how the Aura is great looking. I think the new Malibu, and even the Camry (which has come along ways, but is still extremely conservative) has a lot more attitude.

 
 
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