Although the U.S. car market is expected to take a downturn in 2008, General Motors is confident that its Saturn brand will continue to see growth. In fact, GM thinks that Saturn’s momentum should carry the brand through at least five years of continual growth.
While Saturn’s 2008 sales goal is only slightly higher than its 2007 goal, the brand increased sales by 12.6% and transaction prices by $7,000 last year.
The expansion is expected to be fueled by sales of the Saturn Aura, Outlook and the new Astra hatchback, as well as future models. Saturn will launch a two-mode hybrid version of its Vue by the end of the year, and hopes to have a plug-in hybrid version by 2010.
