As first revealed by Leftlane in March in a report on new trademark filings, Saturn is launching a new marking campaign called “Like always. Like never before.” This week, Saturn is launching the new TV campaign as the brand begins “an aggressive expansion of its car and truck portfolio.”
The new television campaign debuts on May 15, on FOX’s 24, the CBS season finale of The King of Queens and across numerous other networks. The spots introduce the “Like always. Like never before” theme through a series of vignettes that juxtapose Saturn’s “storied reputation” with footage of the division’s dynamic new vehicles. The first spots of the campaign highlight the Sky, Aura and Vue Green Line hybrid.
These TV spots are debuting in conjunction with a comprehensive print campaign.
“These ads leverage our strong brand equity with current customers, while attracting people who have not previously considered a Saturn vehicle,” said Smidebush.
