Scion has launched a new accessories program called “Optomize.” The accessory line will enable buyers to personalize their vehicle at the time of purchase with over 150 name-brand accessories. Some brands featured by the Optomize program include Alpine, ARC, Broadway, Detailn Gear, Eagle One, GReddy, Fizz, H3R Performance, Kozak, Levoc, Lonza, Mackin Industries, Meguiar’s, Mothers, Napolex, Pilot Automotive, Racingcode, Razo, Sparco, Street Image, Tein, The Absorber and turn3.
Accessories offered by Optomize will be covered by the individual manufacturer’s warranty and will vary from product to product.
“Scion is about personalization and with Optomize we’re making it easier than ever for owners to customize their cars,” said Steve Hatanaka, Scion accessories operations manager. “We know our customers will be happy with the selection and continue to be creative with their vehicles.”
The program will focus on aesthetic accessories and offer products that tuners can easily install such as shift knobs, rear view mirrors, cell phone holders, and racing pedals. In addition, Optomize will also offer car care, boutique items, Scion clothing and logo goods.
Optomize will launch at participating Scion dealerships in early May.
05/02, 5:56 PM
posted by:
Michael Spadaro
Not more of this Scion crap. I’ll admit Toyota builds reliable cars, but this Scion thing is getting out of hand.
05/02, 9:29 PM
posted by:
lars ulrich
i think the tC is a good car tho.. its cheap with good looks i guess and a spacious back seat, with toyota reliabilty.. what else do parents want for their kids
07/21, 7:32 PM
posted by:
Pete King
Recently purchased a xB from a dealership in NJ.
Not offered through Scion dealers in the Northeast is cruise control. Yet, go on Scion.com, ‘build your own Scion’, and put in a South Carolina zip code and sure enough…cruise control is listed as an option.
After numerous e-mails to Scion customer service their answer is that it is a dealer installed option and therefore may not be covered under my Scion warranty. I explained that ‘build your own’ with my zip code shows fog lights as an option, would they be covered under my warranty if they cause a problem?
Their answer, ‘Yes, because fog lights are a Scion accessory.’ My reply, ‘By using a SC zip code, on the options page shows Cruise Control without any asterisk to warn me that this is not a Scion approved accessory. So, why are their different Scion options in different parts of the US?’
I got the company line of answering in circles. On my next driving trip to FL, I will drop the car off at a SC Scion dealership and get cruise control.
The question is, do the people in the Southeast know that Scion will not honor, through their warranty, any repairs due to the cause of Scion dealership installed cruise control?
The individual dealer may cover it, but not Scion.
Very confusing.
I do love my Scion. My 8th Toyota vehicle.