Toyota has no plans to expand its popular youth-oriented Scion line, the company’s top U.S. executive told Reuters. Toyota U.S. President Jim Press said the Scion brand would lose its cachet — and its usefulness to the Japanese automaker — if it got any bigger. “One of the values of Scion is as an incubator for us to understand young people and new buyers,” Press said in an interview with Reuters. “If we increase the volume too much, we lose the essence of Scion. It becomes a volume thing. So we want to keep it about where it is and the number of products very simple.” Asked if Toyota might add a fourth vehicle to the current three-car lineup, Press said “no.”
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02/13, 7:49 PM
posted by:
madcapp
Outside of the tC, most of the Scion drivers I see are just cheap adults beyond Scion’s target age group who don’t want to pony up for a real car, and are in love with the good fuel economy offered by a microscopic 4 cylinder. The tightwad 40 year old is not exactly the hip “in” crowd.
02/13, 8:09 PM
posted by:
Michael Spadaro
Yeah.
02/13, 9:36 PM
posted by:
vanlandw
i agree 100% with “1″.
also they should ad a sedan in the vein of the tC though IMHO.
02/13, 10:36 PM
posted by:
captain america
those cars are craptacular
02/14, 4:49 PM
posted by:
Michael Spadaro
I don’t Scion is cool. I think rear-wheel-drive is cool.
02/15, 2:29 PM
posted by:
Anonymous
So I guess Toyota and Lexus are a “volume thing.” Explains the new ES.
02/15, 4:11 PM
posted by:
Nono
Scion isn’t cool, it’s crap. But it’s lucky, americans buyers have no taste!