Toyota has no plans to expand its popular youth-oriented Scion line, the company’s top U.S. executive told Reuters. Toyota U.S. President Jim Press said the Scion brand would lose its cachet — and its usefulness to the Japanese automaker — if it got any bigger. “One of the values of Scion is as an incubator for us to understand young people and new buyers,” Press said in an interview with Reuters. “If we increase the volume too much, we lose the essence of Scion. It becomes a volume thing. So we want to keep it about where it is and the number of products very simple.” Asked if Toyota might add a fourth vehicle to the current three-car lineup, Press said “no.”
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