Toyota ’s youth-oriented brand, Scion , will finally go on sale in Canada for the 2010 model year. Scion has been on sale in the United States since late 2002 when the uniquely designed cars were put on sale for the 2003 model year. Canada will get exactly the same lineup as the United States receives.
Scion traces its roots to Toyota’s “Project Genesis” in the mid- to late-1990s, a failed effort by Toyota to court younger buyers. Project Genesis included the last-generation Toyota Celica, MR2 Spyder and Echo, none of which met sales expectations.
Scion is seen as a limited success by most auto industry analysts. Though sales have been reasonably strong, they’ve not exceeded expectations. Most Toyota dealers are also Scion dealers and the same is expected for Canada. Scion dealers in Canada will also sell a variety of aftermarket-style accessories for the cars.
