Toyota’s popular Prius hasn’t been a hot vehicle for customizers, but that could all change with increased interest in highly-efficient green technologies, as Toyota’s Prius Aerius concept shown at the 2009 SEMA Show in Las Vegas shows.
The Aerius, which means “belonging to the air” in Latin, was customized by Five Axis to add a few eco-friendly features and emphasize the overall earth-friendly image Toyota seeks for the hybrid.
Nippon Color Design Studio America’s three-coat sky blue sets off the Prius Aerius’ exterior. A unique body kit and 19-inch alloy wheels (covered with clear covers to reduce drag) help maximize economy, too.
Inside, the Prius Aerius gets recycled polyster fabric and accents created with reclaimed birch branches.
Don’t expect the Prius Aerius to make production, but its name could be used on a future Toyota model and some of the special styling touches no doubt preview a future industry of efficiency-oriented aftermarket accessories.
11/03, 9:36 PM
posted by:
A4
8===========D
GAY
11/03, 9:39 PM
posted by:
kingston
i honestly couldn’t care less about the prius, but this actually looks kind of cool.
11/03, 10:13 PM
posted by:
johnnycanuck
“belonging to the air”… is that Prius owner-speak for “our sh*t doesn’t stink”?
11/03, 10:17 PM
posted by:
Genesis101
nice tires…………..zzzzzzzzzzzzzzzzzz skkkuck WHAT?????
11/03, 10:37 PM
posted by:
reedfast
wow, only toyota would actually show a car with plastic wheel covers
11/03, 11:25 PM
posted by:
ROADRUNNR
Wouldn’t the addition of plastic wheel covers actually create more pollution due to the resources consumed and emissions released in producing them??? Thus defeating the purpose of a an environmentally-friendly vehicle.
11/04, 1:10 AM
posted by:
atoms
shhhhh, just don’t tell them that roadrunner
11/04, 1:19 AM
posted by:
snoogah
this is the biggest load of marketing bullshlt ive ever seen
11/04, 6:04 AM
posted by:
EMINEM
no matter how much perfume you put on poop, its still poop
11/04, 6:52 AM
posted by:
beatusmongous
I don’t understand the thinking behind the wheel covers and the body kit. Wheel covers reduce drag on bicycles, but bicycle brakes are outside the covers, and the brakes on a bike won’t ever get hot enough to have problems. I think this would cause excessive brake heat, even with it being a Prius. Also, the body kit may look decent, but isn’t it defeating the purpose of the wheel covers by creating more drag?
It does look much better than the stock Prius. I can’t believe I just referred to a Prius as “stock”…
11/04, 8:41 AM
posted by:
Fletch
The 1st gen Insight wheel covers reduced drag significantly. Why they have 19″ on the this pruis, not sure…
11/04, 9:16 AM
posted by:
dirtfarmer
big deal, a minor body kit, lowered and wheels, snooooooooooore! Buy it for economy, not because you like cars/to drive. Once again, give me a Fusion.
11/04, 9:19 AM
posted by:
2WheeledSpeed
“no matter how much perfume you put on poop, its still poop”
I 100% agree EMINEM.
11/04, 10:18 AM
posted by:
DenverGuy217
If a Prius rev’d its engine in the woods, would anyone hear it?
11/04, 10:35 AM
posted by:
Need more oil for GM
Prius owners are unAmerican jackasses. Fact is the prius will be gone once the Chevy Volt comes out so this Bullsh1t will be over and Toyota will be gone.
Americans finally get it, this is GM COuntry!
An American Revoution!!!!
11/04, 11:03 AM
posted by:
aesir
You know…. this may have had some credibility had it not come with those plastic wheel covers.
11/04, 11:58 AM
posted by:
superman
this is custom-light job but still makes the prius look cool. nice.
11/04, 12:42 PM
posted by:
85ZingoGTR
This car must have a killer exhaust note as a tuner Prius. Sounds kind of like my nephews power wheel.
11/04, 1:13 PM
posted by:
85ZingoGTR
@ Need more oil for GM – Fact is while the Prius is one of the BEST SELLING models in America, something GM will never achieve even if Jesus himself was paid to promote their cars, will the POS Volt beat the Prius? Nope. Be lucky the Volt will survive 3 years in the market before it joins GMs failed list next to the EV1 and Pontiac Aztek.
11/04, 1:57 PM
posted by:
idrinorbarsaku
all the more reason to purposely crash into a prius!
11/04, 2:20 PM
posted by:
Sector_15504
Now the Ricers here in CA will buy a prius because they can race and save gas too!
Altho, not really in either case.
@ DenverGuy217
LOL.
11/04, 4:34 PM
posted by:
tyler_is_aero_tt
NMOFGM you’re a jackass disgracing GM.
11/04, 11:07 PM
posted by:
Stix
@NMOFGM
Too bad most people in this country don’t have any faith in GM to think that the Volt will even come near as close as beating the Prius in terms of sales and popularity (except for the fact that most people think hybrids are absolute ****, but that’s besides the point).
Keep up the pointless hype about the Volt. If it doesn’t break any new grounds or create any new trends, then it will be a massive disappointment.
11/05, 11:40 PM
posted by:
NO more oil for GM is retarded
What a great car for the environment. Thank god, a great company like Toyota cares about the future. Too bad that garbage motors produce crappy products that fall apart around you. I lol at all those pos gm products I see broken down on the side of the road.
Long live the import.
11/06, 8:11 AM
posted by:
Need more oil for GM
What’s good for General motors is good for America