Dodge brought a threesome of modified Ram trucks to SEMA, with the Urban Ram, Power Ram and Little Red Express. Two of the three put an emphasis on street rather than off-road performance, though any enthusiast is sure to find something they like in either.
The Urban Ram is powered by a 392CID (6.4-liter) HEMI V8 that otherwise does duty in various SRT products such as the Charger, Challenger, and Grand Cherokee. It's further customized with unique headers, a cold-air intake, and a dual exhaust with chrome tips. There is a handling kit installed as well, while the 22-inch Mopar wheels hide the SRT rotors and calipers. Special graphics and paint, a reupholstered interior along with a Mopar tonneau cover and hood round off the modifications.
The only knobby-tired Ram of the three, the Power Ram gets a 3-inch lift kit and makes do with the standard 5.7-liter HEMI V8. It breathes easier, however, thanks to a Mopar cold air intake and cat-back exhaust.
The bed is covered by a Mopar tri-fold tonneau cover, and it's sprayed with a bedliner. Getting into is made easier thanks to a Mopar bed step. The interior gets a bright pedal kit, while all-weather slush mats line the floors front and rear. Different ambient lighting was installed as well. Other details are unspecified.
Finally and perhaps the most interesting of the three is the Li'l Red Express. It pays homage to the original of the same moniker, the 1978 Li'l Red Express Truck. The exhaust stacks of the original are carried over, though the flareside bed isn't. A standard 5.7-liter HEMI V8 powers the truck, which rides on 22-inch Mopar rims with gold inserts. It otherwise gets a sport performance hood from Mopar and a one-off Katzkin interior.