America’s love for SUVs may be waning, but a new market is being discovered at the other end of the scale, explains CNN/Money. Small cars, like the new Toyota Yaris, Honda Fit, and Nissan Versa are beginning to win the attention of American car buyers. They’re very inexpensive, and they’re fuel-efficient. Prices for the Aveo, for example, start at less than $10,000 and the car gets an EPA-estimated 35 miles per gallon on the highway and 27 in city driving. Prices for most cars in this low-end segment start at about $12,000 or so. More than fuel prices, the increasing quality of cars at these low prices is driving the market, said automotive columnist Ed Hellwig. “A lot of people will probably be surprised at the level of refinement in some of these cars,” Hellwig said. Another analysts points out that with all the new products in this market segment, competition for your business will be fierce. “There’s going to be a big fight at that end of the market this fall.”
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