According to Britain's WhatCar, Volvo is seriously considering a performance brand of its own that would rival the likes of Mercedes-Benz' AMG and BMW's M. The first model to get the performance treatment would likely be the company's C30 hatchback.
If given the green light, Volvo's performance division would adopt the PCP nameplate. The C30 PCP would be the first vehicle produced by the division, with production limited to 500 units. That exclusivity would come at a price, though, with the road-going version of the C30 PCP expected to list from £50,000 ($80,420).
If the PCP gets the go-ahead, Volvo will eventually offer a performance variant of every model in its lineup.
References
1.'Volvo planning...' view
