With each generation, Volvo slowly sheds its reputation for conservative styling. If illustrations from German magazine AutoZeitung are any indication, Volvo may be planning an S40 with more attitude than its rivals, the BMW 3-Series and Mercedes C-Class.
With the 2007 S80 and 2008 V70 positioned squarely against the BMW 5-Series and Mercedes E-Class, it appears Volvo might merge the S40 and S60 lines into a single new entry-level luxury sedan, with the C and 3er firmly in its sights.
Several recent reports have indicated Volvo will axe its S60 model, suggesting this new 3-Series fighter will make use of the S40 nameplate. The 2009 S40 will grow in size, but will still be priced to undercut its German rivals.
AutoZeitung’s illustration takes major design cues from the radical Volvo XC60 Concept. Conceivably, the XC60 could share a platform with the new S40 and V50.
Illustrations:



03/02, 2:00 PM
posted by:
Bush
That’s rather aggressive for a Volvo. I like it. Build it.
03/02, 2:23 PM
posted by:
maximus
looks like a Lexus IS
03/02, 2:24 PM
posted by:
maximus
except for the back which doesn’t
03/02, 2:29 PM
posted by:
rey323
That grill is so huge, my first impression what that it was a crossover. With so many European and Japanese manufacturers going after the entry-level/under luxury market, i wonder why American car companies in total have only 1: the caddy cts. Or am i missing something?
03/02, 2:36 PM
posted by:
Renton
Styling….niiiiiiiice!
Too bad it’s a Volvo.
Point the engine in the right direction and power the rear weals like real Volvos did back in the day.
03/02, 2:37 PM
posted by:
hockeyweather1
Ricardo… Try and comment on the photo. The photo is talking about change that may take place, your talking about the past. Obviously if you only talk about Volvo now and previously, you will have the same opinion about them. Try and open your mind by clicking the LINK and checking out the concept pics instead of opening your ass and speaking
03/02, 2:37 PM
posted by:
Fatstrat
This is like ABBA trying to cover Metalica.
Stick with what you know.
IMHO.
03/02, 4:51 PM
posted by:
Ted Bell
it has some design elements from the is but it leaves out the boring and dispraportionated(is this a word) aspects that the IS delivers.
03/02, 4:51 PM
posted by:
Syrax
if someone told me, back in 95, that this would be a volvo i wouldn’t believe. Now look at cadillac, i even like the angles design and stuff, but it isn’t as radical as they did with volvo. they got something to teach about brand recognition. everyone remember the boxy volvos…then, they come with that line front to back and that rear lamps. everyone remember that too. now they’ve come with this! ford should know that slapping a tribar in everything isn’t the way to go.
03/02, 5:46 PM
posted by:
sampson
Looking at the illustration:
either this is going to be RWD
OR
the final product will look nothing like this…
the front over hang is almost non-existant…
03/02, 7:01 PM
posted by:
tristanw
This illustaration is an indepandant graffic job who works for the magazine that printed the article. Im surprised u guys buy it – it’s a common thing done by motomagazines. He took a picture of recant volvo small SUV concept and digitally transform it into sedan look (mediocre job by the way). Illustrations or pics which r not realised and confirmed by a specific car company design or marketing dept. are always somebody’s wishfull thinking, guess or just digital fantasy.
03/02, 7:22 PM
posted by:
A4
more attitude than its rivals? my ass…
03/02, 7:32 PM
posted by:
Aston_
Damn…if this goes into production, i just can’t wait to see what the S40 T6 or R variant would look like….
03/02, 7:38 PM
posted by:
Veda
Until the real thing comes out I’ll refrain from commenting on styling. It’s interesting though that they might make it bigger so that it’s positioned like the S80, you get more for what you pay for.
03/02, 7:46 PM
posted by:
autonutt
At first I couldn’t imagine Volvo dropping their best selling S60, but now that the more mainstream S80 is here and the coming V70 is obviously based on that model, a new S60 seems redundant (unless Volvo takes my advice and recasts it as a trendy 4-door coupe, which is close to how they actually touted the original S60 in the first place!) with a larger S40 on the way. However, I don’t see a new S40 hitting American shores before 2010 at the earliest (the current S40/V50 got here in late 2004), so what becomes of the S60 until then?
03/02, 9:58 PM
posted by:
bacalao
i like it a lot volvo should definately build its cars like that becasue current vovlos are rather boring and look like normal cars.
03/03, 1:01 AM
posted by:
europerspective
Nice enough, but like tristanw says, this picture has nothing to do with Volvo.
03/03, 4:43 AM
posted by:
meekin111
it looks a bit like those recent jaguar concepts
03/03, 11:37 AM
posted by:
A4
i notice the attitude of the A4 isnt mentioned, lln
03/03, 1:11 PM
posted by:
Volvoman
Obviously this IS the XC60 concept reworked into a sedan version – nothing new here. I think Volvo should call it an S60 to keep it more up-market. Volvo is positioned to become one of the most desirable car lines available (similar to Audi in the late 90’s except Volvo has a stronger heritage of safety and quality to rest on than Audi had).
03/03, 1:30 PM
posted by:
Veda
Turbo FWD/AWD sounds more inline with Audi. The styling is somewhat reserved which is also what Audi’s are striving for.
03/03, 2:20 PM
posted by:
1c3d0g
Renton: agreed.
03/03, 2:42 PM
posted by:
F451
Volvo has been in the doldrums for quite some time. They need to find their place again the automotive world. My parents had one, my professor(s) had them; my neighbors had them. Volvo has never been know for being too wild or cutting edge—more for a staid, but predictable sensibility. I find nothing what with that theme since it has served Volvo well, and locked them into a niche market all their own. Now if they can only recapture that theme.
03/03, 11:10 PM
posted by:
A4
too bad driving a volvo is more akin to a toyota than an audi. i find it laughable that volvo considers the S60R an M3 competitor, doesnt everyone else?
03/03, 11:37 PM
posted by:
taiter
volvo knows what they are doing… that is an aggressive looking mobile. i love those rims.
03/05, 12:51 AM
posted by:
1966_GTO_
Interesting… I’ll save my final judgement for a real picture.