By Leftlane Staff
Monday, May 22nd, 2006 @ 8:14 am

As Scion approaches its third anniversary, AIADA takes a look at the secrets to its success. There are two key aspects of the Scion experience that are “not-quite mainstream,” explains the dealer association. The first is fixed pricing, which Scion calls Pure Price. “Given the wildly fluctuating rebate and financing offer environment of the last five years, Scion has correctly guessed that consumers are fatigued by trying to keep up with the different offers. So Scion’s Pure Prices are clearly listed on the website, with the promise that there will be no hidden fees or confusing deals to navigate.” The second feature is Scion’s approach to the aftermarket. “The Scion tC alone, for example, has over 30 accessories and options that can be added to the vehicle before it ever rolls out of the dealership.” (Pictured right is the Scion Fuse Concept).

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