Subaru has released a new commercial that it hopes to convey a message of safety and love – despite avoiding a single statistic or mention of any wards.
The commercial, although somewhat risky this day and age (Let’s face it, if a blatant joke about “shooting the gap” can get a commercial pulled, what happens when you put a toddler behind the wheel of a car?), Subaru has created a different kind of commercial, one focused on its customers, not the car.
Subaru is one of the smaller players in the U.S. market, but it enjoys solid growth month after month, year after year, due to its very high loyalty rates. One of the reasons Subaru believes it has a high return customer rate is because its prides itself in having safe vehicles – something parents pay attention to when it is time to send their teenagers on the open road.
