Cadillac this afternoon announced its latest promotional effort for the 2007 Escalade. The company said it will give a new Escalade to next year’s Super Bowl Most Valuable Player as a part of its sponsorship deal with the NFL and Super Bowl XL in Detroit in February. For the past four years, Cadillac has held the official vehicle title for the event and provided the MVP award winner an opportunity to select a Cadillac of their choice. The 2007 Escalade will go into production in the first quarter of 2006 ensuring that the MVP winner would be the owner of one the first vehicles produced. Recently, Cadillac announced it would give away a special edition Escalade to one lucky fan at halftime of the final 49ers regular season home game on January 1, 2006.

“We’re excited to have Super Bowl XL in our own backyard here in Detroit this February, and that we will once again be awarding the Super Bowl MVP with a new Cadillac,� said Jim Taylor, Cadillac general manager. “It makes perfect sense that the Super Bowl’s most valuable player drives home with the all-new Cadillac Escalade or one of our other luxury vehicles.�

Cadillac over the last two weeks has held two star-studded, world premiere events to unveil the all-new 2007 Escalade. The first was at an exclusive showing in Beverly Hills at the “Escalade on Rodeo� store, hosted by Academy Award Winner, Adrien Brody. The vehicle was seen by a select group of entertainers, athletes and media at a temporary Cadillac Store located in the heart of Beverly Hills on Rodeo drive. Last week Cadillac held another high profile event for the fashion and design community in New York City hosted by Melania Trump at Milk Studios in Manhattan.

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