SUV sales are down this year, which means pretty much every automaker that relies on SUVs is having a bad year. Tata’s newly acquired Land Rover brand could be the lone exception – with sales only down 3 percent this year – but the Indian automaker is safeguarding against a bigger market slump by cutting Land Rover production.
According to the Times of India, Tata is removing two shifts from Land Rover’s Solihull plant. In addition, Tata will also be cutting 300 workers from its Halewood plant where the Jaguar X-Type is produced.
Despite only a 3 percent overall drop in sales, Land Rover sales are actually down by more than 30 percent in the U.S. and an equally large number in Europe. Sales from emerging markets in Russia and Asia have helped buoy sales, but Tata is worried that those trends will not be able to hold steady. Overall, the productions cuts are probably a good idea and will help to keep supply in line with demand.
Last year, Land Rover generated the only profits in the Jaguar Land Rover group.
08/25, 8:45 PM
posted by:
olds307
LR is junk anyway.
08/25, 8:51 PM
posted by:
johnnycanuck
Maybe they could use a few Land Rovers to look for a new site to build the Nano. Either that or drive over the farmers protesting the current site.
08/25, 8:56 PM
posted by:
fuk-u-asshole
another stupid comment by olds307
lucky LR wont follow the same fate as hummer. LR is well designed,quality and class
08/25, 9:01 PM
posted by:
elviososa
Although I think olds307 is stupid at some point, I do think LR is crap.
08/25, 11:26 PM
posted by:
olds307
LR is well desgned and quality?????????
HAHAHHAHHahahHSAHAHAHAHAHAHHahahsahahahahahahhHAHAHAHAHAHhsahahahahahhaha
omg
wow
pretty obvious you never get your hands dirty, you just look at what kind of leather is on the seats.
08/25, 11:32 PM
posted by:
F451
Formerly, okay, decades ago Land Rover was the consummate vehicle in its class for those who wanted a bit more. It would be nice to see it regain its distinction, but I do question how it can do so as its distinction is very much a cultural aspect as is Jaguar’s.
08/26, 1:32 AM
posted by:
anti-believer
LR is not reliable.
Nice to look at.
08/26, 10:58 AM
posted by:
nkay
yea, all the info ive gathered about LR points at shoddy quality and poor after sales service.
Its such a shame as the cars are great to look at and in theory promise much, however if your gonna ask people to part with their money you gotta deliver. With cars, its all about the AFTER SALES.
08/26, 11:17 AM
posted by:
fuk-u-asshole
LR IS NOT RELIABLE
i know that that asshole. electronic reliability is terrible. but its problems do not go as far as HUMMER. that brand is a lost cause
08/26, 12:19 PM
posted by:
oldman420
LR is a $80 000 (in canada) ford imo.
08/26, 12:54 PM
posted by:
brassmonkey
They’ll take the extra 2 shifts, and put them back on the phone at Dell tech support. “Tank you beddy much!”
08/26, 2:00 PM
posted by:
jayjc08
Very smart move by Tata. I had thought they would choke supply some, but seeing that demand has dropped…
Beyond that though, I doubt most of you know a stink about LR quality. The sole reason for LR’s quality being in the dump was because of two vehicles, and they let the problem swell up between those two. Electronic reliability has been an issue for nearly all vehicles in the past 10 years, from Honda to Land Rover. VW just messed up big time in terms of the wiring quality. But most people probably see it in different ways; for example, my most recent vehicle is a 96′ Ford F-150. Not to say it’s been prone with issues, its a really nice truck, but it hasn’t been nearly as reliable as most other vehicles I’ve bought. Anyways, I had to bring it into the shop only a while ago, it wouldn’t pass emissions because of the engine light going off (NY is ridiculous in terms of emissions, it gets me pissed the frequency they make you have these tests and the cost. ALL of NY seems to be that way). You know what the engine light was going off from?
An air leak in the gas cap. That’s what I view as an electronic issue.
And someone explain how Hummer is a lost cause. It’s only better at meeting consumer demands compared to yesterday. H1 is gone, which was a liability issue for GM in this day of age, the H2 exists in small demand and continues to meet that demand and the H3 is a great SUV, if not a little heavy, plain and thirsty.
08/26, 3:09 PM
posted by:
beatusmongous
JayC, CA is just as bad as NY, and since we’re so close to CA, NV is really bad, too. We have to be strict just in case someone from CA comes up to buy a used car, or in case someone from NV wants to travel to CA.
08/27, 2:20 AM
posted by:
The Stig
It’ll be real news when Tata eliminates LR production.
08/27, 9:05 AM
posted by:
zoomnbyu
Funny. LR’s quality is sooo bad. That is probably the bigger reason that their sales are slumping. Owners get dismayed and don’t come back!