Tata Motors will finally launch its much-delayed, inexpensive small car, the Nano, late next month, the automaker says. Months of delays at its production facility in India have pushed back the sub-$2,000 car’s introduction, but the automaker says that it will officially launch the car on March 23 and allow potential buyers to place orders shortly thereafter.
“The cars will be on display at Tata dealerships from the first week of April,” the company said in a statement.
The Nano could come at just the right time for Tata, which has been suffering at least as much as the rest of the global auto industry thanks to the massive downturn in sales experienced worldwide.
Tata first displayed the Nano at the Delhi Auto Show in January 2008. The car was supposed to go on sale in October, but violent protests at the location Tata initially planned to use for its production facility forced the automaker to move its factory.
