Frank Kent Motor Company is offering a unique sales pitch to move inventory: Buy a new Buick, Cadillac, GMC, Hummer or Pontiac and the dealership will throw in 50 shares of General Motors stock. The dealership hopes that by providing buyers with a small share in the automaker it will help move inventory and restore some faith on the fading company.
The deal, marketed as “Drive a Piece of America, Own a Piece of America,” is limited to the first 100 GM vehicles sold before the end of October and it also includes all available rebates and promotions. With GM shares trading around $6.50 at press time, the deal is worth about $325.
Fort Worth, Texas-based Frank Kent Motor Company also sells Dodge and Honda vehicles.
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10/21, 11:54 AM
posted by:
yarddog82abn
LOL…I laugh so hard I almost piss my self on this one……
10/21, 12:19 PM
posted by:
A4
its not that bad of an idea if you ask me
10/21, 12:31 PM
posted by:
global_lightning
The only problem is both are depreciating assets.
10/21, 12:50 PM
posted by:
bradleygt
true A4: IF the stocks go down more it means we are probably going into a full depresion anyway so F it. IF they go back up then someone has a chance to make a little extra. Some would say they’d rather have the $350 in discount, but I imagine if they are like most dealers I know they are whoring out vehicles anyway.
Good PR and way to be different then the usual BS marketing IMO.
10/21, 3:36 PM
posted by:
Z06ified
$350 isn’t much of an incentive. I would rather have cash.
10/22, 2:45 PM
posted by:
DOMESTICCARGUY
if the dealer is willing to throw in @ $350 worth of GM stock, why would someone complain?
for anyone not in the loop, the domestic auto business is very tough for reasons far beyond the control of independant new car dealers. the dealers are trying to stay afloat by various methods and this is an example of being creative. if someone is so offended by the offer, why not either ask if the dealer would lower the price further, or go elsewhere. as far as whoring out the vehicles, the dealers are all trying as best as they can to operate profitably. as in any business, there are good and bad operators, but i applaud the effort of someone trying to do something positive, even though there seems to be plenty of whiners complaining about something that doesn’t in any way damage them. offer bars of gold and someone would complain about the tax ramifications. GET A LIFE!