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The Model T of the next century?

01/22/2006, 1:45 PM

By admin

Ford’s restructuring plan will not be all doom and gloom, according to Time. The staging ground for Ford’s innovation revolution is the top-secret Piquette Project, the magazine says. Unknown by all but the very top-level Ford executives, the program is aimed at “nothing short of reinventing Detroit.” It’s named after the third-floor Piquette plant skunk works where Henry Ford and a group of engineers first developed the idea of the assembly line and experimented with lighter materials to create a car that could be mass-produced. “The mission was, ‘Could Ford design the Model T of the next century?’” says William McDonough, who an expert who is running the sustainability part of the project, involving recyclable and biodegradable materials. Stay tuned to Leftlane for coverage of Ford’s announcement tomorrow.

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01/22, 2:02 PM

posted by:

Whitless

Any color you want, as long as it’s Black…

 
 
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