Just as General Motors sales and marketing head Mark LaNeve predicted, automakers are beginning raise prices across the board in order to off-set losses caused by the slumping market and the sharp decrease in truck and SUV sales — historically the biggest earners in the industry.
Toyota announced on Monday that the majority of its vehicles will see an increase in mid-year pricing. The new pricing will become effective in mid to late May.
Pricing for the all-new 2008 Sequoia full-size sport utility vehicle, the 2008 Tacoma pickup truck, the all-new 2009 Corolla compact car and all-new 2009 Matrix crossover utility vehicle pricing remains unchanged
- 2008 Yaris hatchback and sedan will both see a price increase of $200, bringing prices to $12,425 and $11,550, respectively
- 2008 Camry Solara coupe and Solara convertible will see a price hike of $250, changing the base MSRPs to $20,180 and $27,440, respectively
- 2008 Avalon will be priced from $27,325, a $250 increase
- 2008 RAV4 will have a price increase of $250, bringing its MSRP to $21,500
- 2008 Highlander will be priced from $27,500 — a $200 increase — while the hybrid model will see a $500 price increase, bringing its MSRP to $34,200
- 2008 FJ Cruiser will have a $500 increase, totaling $23,045
- 2008 4Runner will have a new price of $28,415, a $400 increase
- 2008 Land Cruise will see a sharp increase of $900, brining its base price to $64,100
- 2008 Tundra and Sienna will both see a price increase of $100, bringing pricing to $22,390 and $24,440, respectively
- 2009 Camry will see a price increase of $200 — totaling $18,920 — while the hybrid model will get a price boost of $300 to $25,650
Only pricing for 2008 Lexus IS F high-performance luxury sports sedan remains unchanged.
- 2008 IS range will see a price increase of $300. The IS 250 rear-wheel drive model with a manual transmission will carry an MSRP of $30,855, while the IS 250 rear-wheel drive automatic will have an MSRP of $32,025. The IS 250 all-wheel drive and the IS 350 models will have MSRPs of $34,485 and $36,305, respectively.
- 2008 ES 350 will now have an MSRP of $34,120, an increase of $300
- 2008 GS 350 and GS 460 will see a $300 increase. The GS 350 rear-wheel drive and all-wheel drive models will carry MSRPs of $44,550 and $46,500, respectively. The GS 460 will carry a base price of $53,020. The GS 450h hybrid will have a price increase of $900, brining its base price to $55,800.
- 2008 LS range will see a $900 price hike across the board. The LS 460 will retail from $62,900 and the LS 460 L from $72,900, while the hybrid LS 600h L will now list from $104,900.
- 2008 SC 430 luxury hardtop convertible will increase $900, to $66,355
- 2008 RX400h will have a price increase of $300, bringing pricing to $41,580 for the RX 400h front-wheel drive model, and $42,980 for the all-wheel-drive model. The 2009 RX 350 will cost $37,700 for a front-wheel drive model and $39,100 for an all-wheel drive model, both increases of $200.
- 2008 GX 470 will be priced from $47,315, an increase of $500
