Just as General Motors sales and marketing head Mark LaNeve predicted, automakers are beginning raise prices across the board in order to off-set losses caused by the slumping market and the sharp decrease in truck and SUV sales — historically the biggest earners in the industry.
Toyota announced on Monday that the majority of its vehicles will see an increase in mid-year pricing. The new pricing will become effective in mid to late May.
Toyota
Pricing for the all-new 2008 Sequoia full-size sport utility vehicle, the 2008 Tacoma pickup truck, the all-new 2009 Corolla compact car and all-new 2009 Matrix crossover utility vehicle pricing remains unchanged
- 2008 Yaris hatchback and sedan will both see a price increase of $200, bringing prices to $12,425 and $11,550, respectively
- 2008 Camry Solara coupe and Solara convertible will see a price hike of $250, changing the base MSRPs to $20,180 and $27,440, respectively
- 2008 Avalon will be priced from $27,325, a $250 increase
- 2008 RAV4 will have a price increase of $250, bringing its MSRP to $21,500
- 2008 Highlander will be priced from $27,500 — a $200 increase — while the hybrid model will see a $500 price increase, bringing its MSRP to $34,200
- 2008 FJ Cruiser will have a $500 increase, totaling $23,045
- 2008 4Runner will have a new price of $28,415, a $400 increase
- 2008 Land Cruise will see a sharp increase of $900, brining its base price to $64,100
- 2008 Tundra and Sienna will both see a price increase of $100, bringing pricing to $22,390 and $24,440, respectively
- 2009 Camry will see a price increase of $200 — totaling $18,920 — while the hybrid model will get a price boost of $300 to $25,650
Only pricing for 2008 Lexus IS F high-performance luxury sports sedan remains unchanged.
- 2008 IS range will see a price increase of $300. The IS 250 rear-wheel drive model with a manual transmission will carry an MSRP of $30,855, while the IS 250 rear-wheel drive automatic will have an MSRP of $32,025. The IS 250 all-wheel drive and the IS 350 models will have MSRPs of $34,485 and $36,305, respectively.
- 2008 ES 350 will now have an MSRP of $34,120, an increase of $300
- 2008 GS 350 and GS 460 will see a $300 increase. The GS 350 rear-wheel drive and all-wheel drive models will carry MSRPs of $44,550 and $46,500, respectively. The GS 460 will carry a base price of $53,020. The GS 450h hybrid will have a price increase of $900, brining its base price to $55,800.
- 2008 LS range will see a $900 price hike across the board. The LS 460 will retail from $62,900 and the LS 460 L from $72,900, while the hybrid LS 600h L will now list from $104,900.
- 2008 SC 430 luxury hardtop convertible will increase $900, to $66,355
- 2008 RX400h will have a price increase of $300, bringing pricing to $41,580 for the RX 400h front-wheel drive model, and $42,980 for the all-wheel-drive model. The 2009 RX 350 will cost $37,700 for a front-wheel drive model and $39,100 for an all-wheel drive model, both increases of $200.
- 2008 GX 470 will be priced from $47,315, an increase of $500
- 2008 LX 570 will carry a price increase of $900, brining its MSRP to $74,700
Scion recently announced price adjustments for 2009 model year xB and tC on April 11, 2008. Additional pricing information on 2009 Scion xD will be announced in summer 2008.
05/05, 4:20 PM
posted by:
cookie4me
More reason to be bullish on the Koreans!
05/05, 4:20 PM
posted by:
RaineMan
Okay folks… time to buy used!
The used car market is absolutely loaded with quality vehicles right now… and the dealers want rid of them so they can take in more trades on these overpriced new cars.
I know one thing… the 2006 Cobalt I have is the last new car I’ll ever buy. Too much depreciaction… and way too many electronic nannys in new cars these days.
05/05, 4:25 PM
posted by:
mayer_ray_nagin
They can’t push Tundras off the lots, so they raised the price.
05/05, 4:36 PM
posted by:
tripleonefive
Ok I can understand raising the cars prices but being that no one is buying trucks they should really either keep the same price, lower it or give gas cards.
05/05, 4:38 PM
posted by:
Ibcheeky2
“Okay folks… time to buy used!”
.
And you know you can buy used clothes at Goodwill and Salvation Army.
.
Day old bread and outdated canned goods at the Dollar Store.
.
Dumpster diving will get you even greater savings.
05/05, 4:38 PM
posted by:
beantownslut
toyota’s are ripoffs. Fords are a value
@mayer ray
You wrote:
They can’t push Tundras off the lots, so they raised the price.
That reminds me of a woman in florida who said the answer to falling home prices is for sellers to raise their asking prices
05/05, 4:42 PM
posted by:
gizmo2
They can’t bear the fact that consumers are driving the market. I bought a 2006 vehicle in 2007 and the price depreciate by 50%. Why buy new to take the hit? By the way if the market stay the same until year end they will have to offer hugh incentives for the the new vehicle to leave dealer lots, so consumers just watch the market and don’t be quick and centimental about buying new vehicles.
05/05, 4:57 PM
posted by:
xyunya
I could see it being ,marketing trick: it is not retroactive, Consumer will see one car with higher price and 10 with lower. Older inventory will flush off the lot. Can backfire on trucks and large not fuel efficient vehicles. Fuel efficient ones are flying off the lots with premiums on top.
05/05, 5:03 PM
posted by:
johnnycanuck
What’s the plural of dull? All that list does is remind me what a incredibly snoozeworthy lineup of vehicles Toyota/Lexus has. Other than the IS there’s nothing I could get even remotely get excited about.
05/05, 5:09 PM
posted by:
RaineMan
Anyone else notice that 5 of the toyotas listed are SUVs?
05/05, 5:50 PM
posted by:
carstuff
Anyone else notice that 5 of the toyotas listed are SUVs
.
.
.
Yea and all the rest are the rest of their vehicles which are cars, so what?
05/05, 5:57 PM
posted by:
Bimmer
Yeah, raising pricing sure will make customers running into showrooms when economy is in the toilet. Smart move.
05/05, 7:59 PM
posted by:
autonut
johnny, true. However, Ford has very dull list to pick off and they don’t make money like Toyota. And there is very little to jump about at GM dealership as well, unless you are into trucks. We have dull lineups from losers and moneymakers. There is a hope that moneymakers will produce something in the future. Losers, we have to see.
05/05, 10:28 PM
posted by:
AMGoff
Umm… wasn’t it just last week that people were kicking and screaming how it was such a ripoff that GM was raising the price of the Malibu by $300?
I suppose since this is Toyota, it’s somehow perfectly acceptable.
Gotta love those double standards!
05/05, 10:42 PM
posted by:
Impulsive
Maybe this increase will cause a drop in sales resulting in less of these visual blights on the road.
05/05, 10:55 PM
posted by:
howsmydriving
Q. What’s the difference between Toyota and GM?
A. When Toyota raises prices, they don’t stoop so low as to blame CAFE.
05/05, 11:13 PM
posted by:
Kaizen
It’s not CAFE, it’s yen/dollar.
05/05, 11:26 PM
posted by:
johnnycanuck
autonut: have to half disagree with you on this one. Ford at least has the Mustang. And as for GM well, in no particular order…G8, Vette, Cobalt SS, Impala SS, Solstice and soon to be, Camaro. Yes, Toyota is the moneymaker and offers a well rounded lineup, but it is not exciting. They used to be. If they ever decide to be again life could be interesting. Playing catch up, however, is not as easy at it seems even when you have money.
05/06, 1:12 AM
posted by:
AxeHead
Nobody is buying anyways with the economy in the toilet and automakers decide to raise prices – wtf is with that?
05/06, 1:57 AM
posted by:
bigp
i dont want that **** at any price
05/06, 2:28 AM
posted by:
Veda
At least they’re not increasing the prices of gasoline by 20% like where I’m at now. That’s like almost instant death to anything above 3.0.
05/06, 6:55 AM
posted by:
olds307
Toyotas are trash anyway… who cares.
05/06, 9:32 AM
posted by:
tripleonefive
Cerebrus is really making changes at Chrysler I see they are doing what i suggested with the Gas card Hmmm
05/06, 10:28 AM
posted by:
shaver
1115 props: Clearly they are getting their advice from pimply faced 14 year olds.
05/06, 10:30 AM
posted by:
shaver
Didnt you bash GM for raising price of Malibu $300, atleast they gave customers 2 more gears.
05/06, 12:31 PM
posted by:
tripleonefive
Well Razor bumps
The thing with GM is that they have unproven vehicles and Toyotas are already proven along with Honda’s (R,R BQ)
GM needs to keep prices low in order to compete with the superior Japanese comp from Honda and Toyota. No one is going to buy a Chevy over a Honda or Toyota unless they only drive Chevys and watch NASCAR
If they want import buyers in Malibus they have to offer a deal undercutting the price much like Hyundai does and by raising their prices they are doing the Opposite of that
05/06, 12:48 PM
posted by:
Get Real
GM executives must have transfered to Toyota.
05/06, 1:03 PM
posted by:
olds307
Tripleonefive, why don’t you move to japan and you can drive all the toyotas you want and you can even participage in favorite Japanese pastime Bukkake!
05/06, 1:21 PM
posted by:
tripleonefive
Why should I move to Japan bc Japanese cars are proven better than domestics ?
They sell cars right here in the good ole ‘ US of A. If I want to perform bukakke on someone Ill call your wife I hear shes into pearl neclaces
Thats not your Daddys Oldsmobile Yea cuz my they were in existence then
05/06, 1:21 PM
posted by:
tripleonefive
Ill never give up my Cadillac Yea bc they gave up on you
05/07, 12:32 PM
posted by:
Bubs Solo
1115 stop useing Honda and toyota in the same sentence…Unless that sentence is “Honda builds quality cars and Toyota no longer can.”
05/12, 8:59 PM
posted by:
tripleonefive
Toyota and Honda are even as far as quality and resale goes I personally think that Toyotas are less inspiring than Honda and more expensive but they do offer a more complete line than Honda
GM Ford are about even with quality being that they are both **** and Cerebrus can clean up Chryler so they will be back in the running soon
GMS especially suck and they dont know their place either. Their place is on the bottom just like Injuraiv just ask AMG