By Andrew Ganz
Friday, Aug 31st, 2012 @ 10:57 am
 
Toyota is expanding its 2012 Camry SE trim level with a new, limited-run value package that includes an exclusive Blizzard Pearl paint scheme.

The SE Sport edition is based on the mid-level, more enthusiast-oriented four-cylinder Camry SE. Building on that model's unique bodykit and lightly retuned suspension and steering, the SE Sport adds the 18-inch alloy wheels normally included with the Camry SE V6 plus an eight-way power driver's seat, a power moonroof and an upgraded 6.1-inch touchscreen infotainment system with navigation and Toyota's app-based Entune connectivity.

In addition to the Blizzard Pearl paint (pictured), Camry SE Sport edition will also be available in Barcelona Red and Attitude Black. Interior color trims include either black or black/ash. The red and black Camry SE Sports will begin arriving in dealers this week, but Blizzard Pearl is a limited-run scheme that won't go into production until September 12.

The SE Sport's list price of $25,995 represents a roughly $2,000 increase over a standard Camry SE, but an equivalently equipped model runs $26,500, not including the 18-inch wheels, which aren't available on four-cylinder SEs. Thus, the SE Sport represents a roughly $1,000 value.

Oddly, Toyota is listing the package as a 2012 model feature, even though the 2013s aren't far away.