Toyota quietly slipped a new four-cylinder, six-speed powertrain under the hood of its Camry sedan for 2010. Featuring the 2.5-liter, four-cylinder engine that was introduced into the RAV4 for 2009, the ‘10 Camry also gains a choice of six-speed manual and automatic transmissions, as well as modestly revised styling.
Power is up to 169-horsepower for the LE and XLE and 179-horsepower for the more sporting-oriented SE. A six-speed manual transmission takes the place of a five-speed manual on LE and SE and a six-speed automatic is now standard on the XLE, optional on the LE and SE.
Fuel economy is up to 22 mpg in town for either transmission and 32 mpg on the highway for the automatic or 33 mpg for the manual. Automatic transmission models still trail the Chevrolet Malibu by 1 mpg and the Ford Fusion by 2 mpg.
V6 and Hybrid models carry over mechanically.
All models, including the hybrid, gain new, larger projection headlamps, a larger grille and lower intake and restyled tail lamps and wheels. There are no changes to note inside.
Look for the 2010 Camry to hit dealers in late March.



01/11, 3:46 PM
posted by:
MurcieMe
I hate this car. They’ve taken one of the ugliest noses on any car and somehow made it worse. These tweaks offer no improvements to the tail lights either. Toyota needs an entirely new design team. It really frustrates me that the car buying public doesn’t see how ugly these cars are.
01/11, 3:47 PM
posted by:
neptronix
Six speed manual and 2.5 engine? someone’s thinking at toyota!!!
I bet the car actually has some balls now.
This keeps them competitive with the new ford fusion, which is good.
Probably puts them ahead honda also. Though the 2.4 has more horsepower, we all know that
More displacement = better driveability and that these engines are designed more for midrange punch.
And that’s what you want in a car like this, not top end vtec power.
I hope they put the 2.5 in the scion Tc.. that is if they aren’t going to kill the model..
01/11, 4:00 PM
posted by:
moparsalesman
@ murcieme
we do see how ugly it is
01/11, 4:21 PM
posted by:
Gundy
I would never buy one, but it IS available with a manual transmission, which Ford or Chevy doesn’t have. Or, as far as I know they don’t anyway. Can you get a 5-speed / 6-speed on a new Malibu? It’s hard to tell with the horribly-crappy Chevrolet website. The “build-your-own” feature is the worst I’ve ever seen, you can’t even see the car change to the color you pick, ridiculous. The Camary is an appliance for getting from point A to point B. A super reliable appliance, which obviously millions of people want, so, in that case, it’s an obvious winner.
01/11, 4:22 PM
posted by:
Bubs Solo
Who cares about the looks or the fuel economy? My buddy 1115 showed me the light …it is all about resale value baby. Domestics just don’t have it and until their resale values improve they will continue to suck.
Look at this example…
2006 Camry LE V6 w/50000km $13801 Source(CBB at toyota.ca)
2006 Fusion SEL V6 w/50000km $12026 Source(CBB at toyota.ca)
Difference $ 1775 for the Camry
2009 Camry LE V6 new vehicle purchase price $33036 Source toyota.ca
2009 Fusion SEL V6 new vehicle purchase price $22399 source ford.ca
Difference $10637 for the Camry
Camry wins!!!!!
01/11, 4:24 PM
posted by:
tyler_is_aero_tt
The refresh looks better than the current one, but I would still take an ‘10 Fusion.
01/11, 4:33 PM
posted by:
Bubs Solo
tyler_is_aero_tt
That is blasphemy!!! I spit of the Fusion!! Resale is higher on the Camry… and the fuel economy is better with the Camry too. Read the article again.
01/11, 4:34 PM
posted by:
johnnycanuck
I can’t wait for the first ad touting the “all new” Camry so that I can giggle like a schoolgirl.
01/11, 4:37 PM
posted by:
bolex
as much as i hate this and other imports, Bubs Solo makes a point. Resale value is the only thing that keep import sales up and unless Domestics can prove that they have fixed reliability (and customer service) in there products, import humpers will always have those bragging rights.
01/11, 4:41 PM
posted by:
216
Lot of import trails in here
01/11, 4:43 PM
posted by:
Bubs Solo
It helps resale values when the car you are comparing retails for $10700 (import Camry $33036)more than the domestic (Fusion $22399).Right 1115. New buddy?
01/11, 4:46 PM
posted by:
erok247
Bubs, I think you need to read the article again. It says the camry TRAILS the malibu and fusion in mpg. Thank you very much.
Give me a ‘10 Fusion over this.
01/11, 4:52 PM
posted by:
MHW
Am I the only one who gets what Bubs Solo is saying? lol
01/11, 4:54 PM
posted by:
jayjc08
I think we’ll see the Camry dwindle a little bit, but not much. Not enough to get Chevrolet or Ford on that top spot.
yes, somehow they have made the nose uglier. I thought it looked bloated, but not that bad before. Opinions changed for the worst.
01/11, 5:02 PM
posted by:
Thunder Chicken
MHW – no, you’re not the only one.
Guys, Bubs is basically (and rightfully) trashing 1115. He’s being sarcastic, like pointing out that yes, the ‘06 Camry does have a slightly higher resale than the ‘06 Fusion, but it should, because a new one costs $10k more. And even though 1115 was certain the new Camry would beat the Fusion in fuel economy, it doesn’t. And it only ties the Malibu.
My prediction: 1115 will ignore EPA ratings and claim that in the real world the Camry will do better, offering no reason other than it’s a Camry, so it HAS to. Then he’ll go on about resale. I should be a psychic.
01/11, 5:05 PM
posted by:
frost
Gundy
yeah you can get a Fusion with a 5 speed, and 6 speed in the 2010 model. but it’s only on the 4 cyl models.
the down side with Camery is with the v6’s quality, even consumer reports has said it’s gone down in their ratings compaired to their compitition, regardless of who they are.
01/11, 5:34 PM
posted by:
Kaizen
The transmission snap ring issues with the V6 Camry and ES 350 were addressed within 2 months of launch in March 06. They are not issues that exist with any Camry or ES purchased after May 06. Toyota repurchased all of the vehicles. Therefore, I guarantee you that the 3 year dependability studies will place Camry at the top next year where it was before.
01/11, 5:40 PM
posted by:
Bimmer
What an UGLY POS, even color is ugly. Fusion is the way to go for a family car (styling and economy). Way to go, Ford!
01/11, 5:53 PM
posted by:
tripleonefive
LOL I love it people are claiming what Ill do and I could care less about any of you or the Fusion or malibooo
Still cant defeat my argument and Im not even going to response to the resale guy. Your aguments are bogus and they show the Camry and Accord have a higher resale so you are fools and also why not ask yourself why cant Ford sell a car at a Toyota price point ?
HMMMM
01/11, 6:03 PM
posted by:
tyler_is_aero_tt
Bubs maybe you should read an ‘10 Fusion article again. It has a class leading mpg rating at 34 mpg, while the 2010 Camry gets 33. Same goes for the hybrid Fusion which was rated at 42 mpg city, the second most fuel efficient vehicle in America behind the Prius. And does the Camry have SYNC or a 260 hp sport edition? I didn’t think so.
01/11, 6:19 PM
posted by:
tripleonefive
Yea Bubs who cares about build quality reliability and resale It means nothing When people buy a car they want to be at the dealer having stuff fixed on a monthly basis they want to have recalls so they can take it in and see where they bought the car Why bother thinking about such little things like when you can have a car with a heated cupholder or sync (which is a fancy name for Bluetooth andIipod connectivity)
Buy the unproven American car with low resale
If you don’t you are UNAmerican and Im going to use the Patriot Act to take you in for questioning
01/11, 6:22 PM
posted by:
cereal
First off, the refresh should have come a year earlier, but I understand that the Hybrid is a nice transition for us to see the new Prius tomorrow. (which, BTW, it is. Look at the fog lamps, the fascia; it spells new Prius)
The other front fascia is keeping ties to the Venza nice and cozy.
The headlights were retouched to keep it “up-to-date” with the Corolla’s.
Interior refresh would be nice. But eh.
i was waiting for the rear to change. The rear always kills me to look at.
Now onto the real inside — good. I can see this car becoming more drivable, which means better car for less cylinders. Kinda..
-eat your cereal
01/11, 7:06 PM
posted by:
Jax
Kind of disappointing, Maybe the 2012 redesign will be worth waiting for.
01/11, 7:06 PM
posted by:
Bubs Solo
1115 dude I am on your team. My neighbor has a Fusion and he was surprised when I told him I only needed to bring my 07 Camry to the shop for oil changes, 2 tranny jobs new floor mats and an air bag recall. He tried to laugh it off and get this… he said that the Fusion never had a recall. Yeah right, I told him, all crappy domestics have recalls, while spitting on his car. He told me to check my facts. Whatever…I don’t need facts I drive a Toyota!! I have resale value… He paid 10 grand less for his equally equipped crap box but my Camry in three years will be worth $1750 more than that Fusion. When will this guy get it? It does not pay to buy a domestic.
And you guys on this forum leave us Toyota lovers alone. Go help Thunder Chicken and MHW push their broken down domestics to the shop or something.
Hey 1115 bud I’m gonna play some Call of Duty, you in?
01/11, 7:23 PM
posted by:
Arbiter
1115,
Like the TWO recalls the 2007b Camry has had as opposed to say, the 0 recalls the Fusion has had? The Camry is a mere shadow of what it once was. Still a good appliance, but not much of a car…………………………
01/11, 7:47 PM
posted by:
tripleonefive
No Bubs I am with you MHW and Sj79
My neighbor bought a brand new Ford Focus for 16k and she told me that within 3 months the master cylinder and the transmission went. I told her she was a LIAR and a Terrorist Fords don’t do that they are “unsurpassed†according to their commercials
It must have been her fault, at least that is what the Ford dealer told her. They had excellent customer service and gave her a quality Ford Escort for a rental for the 3 months it was in and out of the shop. Low and behold she tells me that the Escort broke down and I said Im going to call the President and tell him we have a terrorist on our hands. I told her that she was an American and Americans support their country and that if she didn’t like her Focus that was worth 4k after 2 years she could move to Japan.
I told her that resale doesn’t matter bc people only keep their car for 4 years especially in this economy. I told this terrorist that there is no market for pre owned cars so cars dont have to last. All they have to do is last 90 days that way JD Powers can deem it reliable and who doesnt trust an MR company? I also told her that it doesn’t matter that she owed more than the car was worth and that Ford always hold their value and if she didn’t believe it than she was a TERRORIST !
Sure she was short the lemon law by 3 days but I told her not to buy some fancy reliable japcrap Honda Accord coupe but she did. She thought she was so smart bc all I could hear was some crap about the car not having any problems with the car and it held its value until it was traded for an MDX (another Jap crap with its fancy resale and reliability). I also told her that the 89 Camry she drove before the Focus all through college that got her through 8 winter storms and never gave her any problems was crap and that she was a liar and unpatriotic for even owning a jap car in the first place
You and MHW are correc t& I see the light. I am buying an American truck. I don’t give a crap about it setting 2 homes on fire it’s the cost of being an American. So what if those people had their families sleeping and their little babies in their cribs burning. It would be un-American to buy some reliable non fire starting Jap truck. Also people with families can take a chance on an unreliable car bc sometimes people don’t feel like going to work and the kids don’t feel like going to school. They should be willing to wait at the dealer or else they are unpatriotic and besides the dealers have day care there. Once again I want to thank you.
I will join you in that video game bc that is what adults do! Ill see you online !
01/11, 7:48 PM
posted by:
tripleonefive
Hey Arbiter i am with you even though I cant find a recall on the Camry i beleive you and the Fusion is Unsurpassed and proven reliable
01/11, 7:57 PM
posted by:
mazdaman
Yawn!
01/11, 8:08 PM
posted by:
Gundy
Thanks Frost. I could have looked that up too I guess, what a lazy bum. Thanks for the info. I’d much rather have the Fusion with a stick (not the ugly stick that slightly glanced off of it) just to be different.
01/11, 8:47 PM
posted by:
LS7
tyler_is_aero_tt: I think you are the f.ucking idiot who is proud of Fusion’s 260HP… Camry has been the quickest “regular” family sedan for a long time with its 268HP V6 mated to 6-speed auto. C&D rounded up Altima SE-R, Gallant Ralliart and Honda Accord V6… Camry was the quickest of the bunch, with 0-60mph in 6.0s flat. Fusion will probably do 6.5s at best. How do I know? Because the Ford Edge, with the same 3.5L V6, is vastly slower than Highland w/3.5L V6. Or any other 3.5L applications (Taurus vs Avalon, Lincoln vs Lexus with 3.5Ls, etc). Shut up and don’t be a retard, mmk?
01/11, 8:58 PM
posted by:
elviososa
Still boring!
01/11, 9:05 PM
posted by:
JakeK66
This model Camry is the only Camry I’ve actually considered buying, Toyota has done a good job on these. The interior is very nice and not a snooze fest all the previous Camry’s have been. The exterior gives the car bulk and makes it have a precence. Interesting they made the hybrid more differentiated than before, but it looks good.
We’ve been ordering the 2010 for six months now, so it’s nice to see what they look like finally, and I can tell evryone don’t buy the green.
01/11, 9:19 PM
posted by:
MHW
Congratulations1115, that may be the most BS ever compiled in one post in the history of man. Funny how you totally wrote off the guy who had personal experience with a Toyota car catching their garage on fire in the Camaro thread. The burden of proof is on you my friend, a fire can be started by something as simple as a cigarette butt. Until you can prove how these fires were started it doesn’t amount to a hill of beans, but then again most of your posts don’t.
01/11, 9:37 PM
posted by:
NipponRules
The only ones who give a rats ass about 0-60 in 6 versus 7 secs. are the ones I would like to run off the road for driving like a-holes. Quibbling about a second in a family car. Bright. Must be your parents car that you trash.
01/11, 10:08 PM
posted by:
Bubs Solo
MHW
My uncle had a windstar that caught on fire… it burned down his garage and the hill of beans he had beside his garage. Resale is crap on those thing too.
01/11, 10:18 PM
posted by:
tripleonefive
You are right MHW we are on the same page bc the NHTSA is investigating that Toyota story. They came on LLN and said we are going to investigate this terrorist or better yet that is what he gets for not buying an American car
They also said it was nice of you to ignore that you lied about sending links and had no answer when given examples of pop up navigation with an interface system and broke down your examples but I told them we are brothers not Patriotic brothers who hate Jap crap and back up the USA and their products no matter how inferior they are
Like I said resale reliability doesnt mean a thing but SYNC and heated cupholders do
You are my buddy
01/11, 10:20 PM
posted by:
tripleonefive
Hey Bubs Whats your player name bc I love video games bc Im an adult
01/11, 10:26 PM
posted by:
Bubs Solo
it’s Toyota4all
buddy
01/11, 10:30 PM
posted by:
Lionwithoutpride
Does anyone think 1115 gets why we all respond? I mean, I think the guy thinks we’re actually responding for his edification. It never occurs to him that we are all just posting to one another to correct the nonsense 1115 spews.
01/11, 10:31 PM
posted by:
tripleonefive
No I wouldnt want some Jap crap my name is D3 Patriot ! Ill see you online Hey MHW you want to join in ??? Come on brother
01/11, 10:40 PM
posted by:
Impulsive
I would honestly mistake the word ‘refresh’ as a positive, forward-moving event in the automotive world … until I saw this TURD. I cannot put into words how ugly and bland this POS is. How anyone with any self-respect would pay money to be seen in public driving this SHIAT pile is beyond me.
It has to be a matter of time before Chinese garbage is accepted here as waste like this only prepares the general public for similar Chinese design.
Dear Lord, fire ALL of those involved, in any way, with the design of this failure. TOMORROW.
01/11, 10:43 PM
posted by:
planet_drive
TYLER_AERO TT, you brag about the Ford Fusion being a great car? My neighbor has one, he got it last year, its already on its second transmission. The brake pads on his Fusion wore out in less than 8k miles! And you try some pathetic attempt at comparing the Fusion with the Camry by asking an important question like “does the Camry have a 260hp V6 option”?? The answere is no it does not, but thats ok, because the Camry has a 268hp V6 option.
01/11, 11:12 PM
posted by:
tripleonefive
Planet Drive
You must be a terrorist for saying a Ford wasnt reliable. Why dont you go back to Japan if you like a Camry so much. I’m an American and when someone doesn’t like an unreliable American car we tell them to go to the country where their import car is from bc that is mature.
Fords quality is “unsurpassed” They make new designs so they must be reliable ! JD Powers, a marketing research company did a 90 day study and said that the car is reliable and I know that if a car can last 90 days then it will last for 14 years without a problem like the Honda’s and Toyota’s. The Fusion is all new and its better than the Camry, my Patriot powers tell me so
01/12, 12:57 AM
posted by:
CarsNut
I have put off buying another Camry because of this design, sooooo ugly, can’t wait to see what the 2011 Camrys look like
01/12, 12:59 AM
posted by:
sundi
friend has 07 camry se, i4, transmission blew after 40 k, toyota should go bankrupt
01/12, 7:48 AM
posted by:
Brendino
when Ford released the Fusion for ‘06, Toyota responded with a redesigned and better Camry. When Ford makes their Fusion way better, Toyota…doesn’t?!?
maybe Ford is actually catching up here!
01/12, 8:08 AM
posted by:
ricky_b
Let’s face it here. Toyota brand is NEVER about looking good or driving sporty. It’s about a solid package to get you from A-B. I have a lot of friends who are current Camry owner who would think this is drop dead gorgeous. I don’t tease them because it’s their choice. Personally, Toyota has proven to me again that if you want something sport or different, look elsewhere.
01/12, 2:10 PM
posted by:
injunraiv
So you’re saying a Toyota is an appliance used to get from one place to another? Interesting…
01/12, 4:20 PM
posted by:
hummah
Unfortunately I agree with the sentiment that Toyotas are NOW appliances. It wasn’t always that way. I’ve owned more Toyotas than any other brand and trust me the ‘85 4×4, ‘89 Celica GTS, and the ‘92 pickups were all great cars with “soul.” The ‘95 Tercel, not so much.
I wish they never stopped making the TT Supra… Then at least we couln’t say that the entire lineup of current Toyotas is LAME!
01/12, 4:23 PM
posted by:
injunraiv
Meh, they were soulless then, and are even more soulless now, IMHO. Not nearly as bad as the Honda, but pretty bad…
01/12, 5:00 PM
posted by:
jayjc08
WOW. I think someone pushed 1115 over the edge.
01/12, 5:26 PM
posted by:
anti-believer
1115 is 8 year old.
Fusion car isn’t even American. It’s MEXICAN! It’s made in Mexico you dumb ass (1115)!
USA is full of stupid mediocre thinking asshole like 1115.
01/12, 7:46 PM
posted by:
Bubs Solo
I thought 1115 just needed a friend. I see he is in greater need of some meds. Good thing I live in Canada because meds are cheap up here. 1115 dude what ya need? I’ll send them down asap.
01/12, 10:55 PM
posted by:
maxcar
toy went backwards on this one. the seam between the grill and hood looks cheap and nasty. they stole this bad move off the corrolla instead of learning from it. too bad, cos i liked the previous design better, pulling stuff from lexus.
01/14, 3:26 PM
posted by:
Tripleoneflipper
I love Planet Drive. I wish I could come up with my own material but due to being born without a sense of humor. I must use others funny stuff, like pretending that I am now anti-import and making pro-America propoganda. Is’nt that funny guys?? LOL LOL. O.K. maybe it was funnier the first time you saw it. I hope they have Lithium in Canada. That is what I have to take twice daily due to my bi-polar issues.
Man, at least my Mom thinks I am funny.
02/10, 5:56 PM
posted by:
jackjimturkey
camry/es is the worst midsizer out there