The announcement was made at a Las Vegas gathering of Toyota and Lexus dealers from across the country. Sources at the event tell us executives were careful to point out the future Prius range won't be a full-fledged brand like Lexus or Scion.
Rather, the Prius "brand" will be a subset of vehicles within Toyota. It remains to be seen exactly what form this might take. Previous rumors call for a coupe and a pickup truck.
In November we reported rumors about Toyota developing a 2+2 coupe version of the Prius, which would do battle with Hond's upcoming CRZ hybrid.
Also said to be in the works is a production version of the A-BAT Concept pickup truck. This vehicle seems like a logical fit for the Prius range.
No official word on when to expect the new Prius models, but sources have indicated Toyota is targeting a 2012 launch date.