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Toyota considering partnership with Daimler

07/01/2009, 4:58 PM

By Drew Johnson

Toyota has already hooked up with Aston Martin on one small car project and it looks as though the Japanese automaker could be looking to forge more partnership with European automakers. According to the latest reports out of Germany, Toyota is considering an alliance Daimler.

Per a new auto motor und sport report, Toyota has entered into talks with Daimler – the parent company of Mercedes-Benz – about a potential partnership. The tie-up would reportedly see Toyota producing its own versions of Mercedes’ A- and B-Class vehicles on its MC platform and could even include the co-development of the automakers’ flagship models – the Lexus LS and Mercedes-Benz S-Class.

“It’s part of our normal business practice that we regularly talk to other carmakers but there are no specific projects planned at the moment,” a spokeswoman for Toyota Motor Europe told Automotive News.

The potential partnership could give Lexus a better foothold in the European market. Although Lexus has been the number one selling luxury marque in the U.S. for several years, it has struggled to gain any kind sales success in Europe. With Mercedes as a partner, Lexus could finally land some much needed clout with European buyers.

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07/01, 5:05 PM

posted by:

F50

NO!!!!!!!!!!!!!!!!!

An S-Class sharing a platform with an LS would be just weird, and why do most automakers go to Benz? Why not BMW or something?

07/01, 5:13 PM

posted by:

Borat

Toyota already supplying engines to BMW. 1.6L diesel in Mini is Toyota sourced. I think Benz needs it more then Toyota: A and B class are not selling to make economic sense, but they have to sell those to achieve average fleet fuel mileage. EU & US are getting somewhat similar to fuel reduction approach.

07/01, 5:26 PM

posted by:

GT_R BOY

Atleast not with a crapy GM because Toyota and Lexus could fail like GM did.Ooo atleast Toyota don’t recall more cars then make.

07/01, 5:31 PM

posted by:

JakeK66

^This website is not for advertising carforall.net

I’m sure his post will be deleted before this is read though, so nevermind.

07/01, 5:35 PM

posted by:

idrinorbarsaku

I would not mind being able to buy a reliable mercedes of the new style for once!

07/01, 5:44 PM

posted by:

BAD124

I seriously hope this is just speculation. it would be a sad day when Lexus was not only copying Mercedes but actually shared parts. And I thought the whole Chrysler merger was bad enough..

07/01, 5:53 PM

posted by:

scratchy

please don’t bring those ugly Lexus things to Europe

07/01, 5:55 PM

posted by:

aggie531

this could be bad.

just think.. an e-class that looks and handles like a toyota. ugh

but.. Toyota could get the supra to be built off the slk platform and get a benz engine.

lets hope it goes with the second scenario

07/01, 6:04 PM

posted by:

Borat

Hate to remind folks, but with all recalls and crappy news, Toyota and especially Lexus is significantly more reliable then tri-star. And not only in US in Germany and the rest of Europe as well.

07/01, 6:31 PM

posted by:

CiNO

aggie531
“but.. Toyota could get the supra to be built off the slk platform and get a benz engine.”
What a big joke? Supra doesn’t need MB engine and platform. This amazing beast should be originally built by Japanese.

07/01, 7:27 PM

posted by:

aggie531

cino

toyota doesnt have a rwd coupe platform or a v-8 engine that would fit in a car. i was just thinking that it would be cost and time effective

07/01, 7:28 PM

posted by:

AutoCritical

Wow – Toyota is starting to get around…

07/01, 8:06 PM

posted by:

zoomzoomer

JakeK66.. his email was deleted, but yours was not.. so there’s still a reference to that internet address you were objecting to having to read about here.

07/01, 8:53 PM

posted by:

andy

atleast when GM re-badges cars they keep it in the family

07/01, 9:03 PM

posted by:

KarLoveBoy88

NNNOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!!!!!

Are you fvcking mad Toyota? Did you see what they did to Chrysler? Do you guys want to end up like them? And be sold to a company like Fiat? Don’t do it! Oh, and you all get the memo?

NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!!!!

07/01, 9:04 PM

posted by:

DrFill

Dailmler tired of combing the gutter for a dance partner
From out house to penthouse
DrFill

07/01, 9:08 PM

posted by:

ZL-1

Should point out then that the Pontiac Vibe and Toyota Matrix were shared. Sure they still share parts, but not whole platforms.

07/01, 9:54 PM

posted by:

Pazzo Canguri

This is a big mistake in my opinion….Lexus LS sharing with Merc S, ???? i mean dont they compete with each other now… i would buy a LS430 -450 etc over an S class merc anyday…5 years down the track the lexus will need nothing, the merc will need trading in..lol
Dont do it toyota…!!!

07/01, 10:00 PM

posted by:

Bankruptcy2009

Toyota got tired of wasting time with GM and found that if they were to partner with anyone; then why not partner with the best (Mercedes-Damiler- Benz)instead of the worst (GM). So now they went to the best in Electrics – Tesla, and then best in Luxury and Electronic – Lexus

07/01, 10:31 PM

posted by:

ZL-1

Perhaps my memory is a bit rusty or I didn’t pay much attention to the alliance, but I thought GM was the first to walk out. Much like how they were so eager to get rid of their contract with Fiat a few years ago. Reason for Fiat was clear to me-they weren’t profitable at that time, GM’s confidence in Fiat’s turnaround had waned by what…2004? Reason for GM leaving Toyota, not so much.

After seeing the state Daimler left Chrysler in, I think Toyota would do better to keep its cards well away from them. I think they won’t be looking out for Toyota’s best interest.

And I’m sorry to say but Tesla is far from the best. Ambitious, yes, but not best. When you build an electric car with a recharge time of 16 hours(excluding what Top Gear found out about their poor range), you doing much worse than the EV1 nearly 15 years ago, which offered a 2 hour quick charge. Batteries just are miles behind what a diesel can do as far as fuel economy right now, but thats besides this topic.

07/01, 10:55 PM

posted by:

aggie531

no ZL-1 youre right. GM left NUMMI because they killed pontiac (sadly) and NUMMI currently built the Matrix/Vibe and GM couldnt decide on any other vehicle to produce at the plant.

07/01, 11:40 PM

posted by:

Yomama Sophat

“After seeing the state Daimler left Chrysler in, I think Toyota would do better to keep its cards well away from them. I think they won’t be looking out for Toyota’s best interest.”

Ditto. Toyota would be nuts to do this.

07/02, 12:07 AM

posted by:

1c3d0g

Oh ****…this is extremely BAD news for Mercedes-Benz. I hate to think all of their Bosch parts being replaced by crappy, much inferior Denso parts. Ugh!!! :evil:

07/02, 12:26 AM

posted by:

DrFill

Keep in mind
Chrysler used the current M-Class architecture as a benchmark for improvement for the 2011 Jeep Grand Cherokee
And the megahit Chrysler 300 was about 40% Mercedes parts/engineering
Don’t expect a merger, or a NUMMI, anytime soon.
But this is a story worthy following!
DrFill

07/02, 12:48 AM

posted by:

71fiveanddime

this is bad idea #_ for the auto industry this year? they keep up this pace and they might put themselves out of business altogether by 2012

07/02, 1:00 AM

posted by:

elviososa

hmmm…….Benz is Lexus……Lexus is Benz……I will go for BMW although its cars getting FUGLY and pointless.

07/02, 8:58 AM

posted by:

Need more oil for GM

Toyotas pisspoor quality and Daimlers miserable reliability should make for a great relationship. Which would be worse, a Camry that lasts 50 thousand miles and fails becuase of Toyotas engines or because of Mercedes electricals? This is great news for General Motors because the competition will build even worse vehicles than they already do.

GM. An American Revolution

07/02, 9:45 AM

posted by:

idrinorbarsaku

hey funktard NMOFGM, companies dont form an aliiance just so their names can sleep in bed with each other! They form a joint or alliance so they can help each other out. If this was to go through, you can count on mercedes’ quality going up in the next years and toyota’s/lexus’ performance going up along with over all quality. Two companies don’t join to make each other worse as you mentioned dumb A$$!! Even Chrysler got a lot of help from daimler even though most people don’t even know.

I think this is a move in which both companies can benefit. Whether or not one company is pulling something to leave the other company in the dry is unknown though

07/02, 10:01 AM

posted by:

aggie531

the all new MErcedes-Toyota (ass opposed to mercedes-benz)

drinorbarsaku you said it

mercedes could get a hybrid (or 2) to help with the cafe standards and get toyota quality and toyota and lexus get performance help

07/02, 10:09 AM

posted by:

ricky_b

hey funktard NMOFGM – most of the people I know are afraid to buy a used GM vehicle with more than 100k on them because they almost certain to have to do major repairs. I know tons of people who buy used Camry’s with 80-100k miles, put just the basic maintenance into them, then drive them for another 100-200k miles. I worked with one guy who always bought his Camry’s with 100-150k, did the maintenace and got them up to 300-400k miles without problems. When’s the last time you heard someone having that bit of luck with an Impala or Grand Prix?

07/02, 10:11 AM

posted by:

Bankruptcy2009

ZL-1 you got that Wrong. There is no electric with really a Range over 30 to barely 40 miles like the Volt a GM joke for an electric. Yet Ford Motor has promise one with at least about a 100 Mile range.
And no sir you obviously have’nt heard but Tesla does have the S Sedan coming and its promised to have a 300 Mile Range unheard of in an Electric Vehicle! So what’s that you were saying!?

07/02, 11:23 AM

posted by:

Bankruptcy2009

idrinorbarsaku I Agree. Toyota has the Quality and the electronics to upgrade Mercedes in that respect, and Mercedes Benz has the Engineering Mechanicals to upgrade the Performance of the Japanese. However I think their is some little Nuances of Toyota’s Mechanicals that are better than MB’s and maybe their are some benefits the German Electronics aka Siemens etc, and other german Semiconductor companies and alike that have over Japanese electronics. Calls for a cross reference and learn the advantages of both!

07/02, 2:19 PM

posted by:

krautninja

WHile i dont approve at all, i dont think the same thing that happened to chrysler would even come into pl;ay here, Chrysley was already on a downhill slide with they had that tie up with Daimler, and consequently left the tie up in worse shape than they started, mminus the blessed of the new 300 and at the time the slow selling(but amazing) crossfire. Toyota on the other hand is in well standing, and i think they are smart enough to not let daimler get their hands too far into the pot. and Aggie, i agree with cino, if the supra were to come back benz should have NOTHING to do with the equation, toyota made a completely capable supra back in the day they can do it again should they see fir without the help of anyone else

07/02, 8:07 PM

posted by:

The Stig

I’m surprised since these two camps hate each other but, on the other hand, necessity is the mother of invention.

07/03, 6:06 PM

posted by:

KIB2

Great! Just great! A bunch of rebranded Toyoda infesting the auto industry!
http://fiestamovement.com/agents/view/58

 
 
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