Toyota announced on Friday that it is seriously considering raising the prices of its passenger vehicles in the near future. Although U.S. drivers are already suffering at the pump, the sharp increase in raw materials may soon find buyers paying more at the dealership too.
The news of the possible price hike comes just weeks after Toyota announced mid-year price increases for its Toyota and Lexus brands.
Although Toyota spokesman Paul Nolasco says that no decision has been made yet, he says Toyota “won’t be able to avoid thinking about price hikes in the future considering a recent jump in raw materials costs.”
The decision will likely come down to which automaker flinches first. Just last week Nissan CEO Carlos Ghosn told Automotive News that Nissan will likely raise its prices, but that “It’s very, very difficult to move in a market without somehow the leader of the market (making a) move.”
Toyota is expected to make a decision on the matter by next month.



06/27, 10:18 AM
posted by:
HemiRoadRunner
Toyota the leader of the market me @$$. Leader of brainwashing maybe.
06/27, 10:22 AM
posted by:
tripleonefive
Not a good move Toyota.
I already think Toyotas are high when compared to Honda. Yes Toyota’s are proven and worth it but its a competitive market nowadays bc of companies like Honda and even Hyundai. Toyota should keep prices the same across the board and maybe even reduce slow sellers like the non Hybrid trucks. I havent seen a 4 Runner on the streets in a while and I have only seen a few of the new Sequioas around
06/27, 10:36 AM
posted by:
mayer_ray_nagin
If steel is going up, shouldn’t we all get more for our trade-ins now?
06/27, 10:45 AM
posted by:
xyunya
We are sliding into recession with inflation overtones. If they raise or drop prices on Tundras, those probably will stay frozen on dealers’ lots. I doubt you can get Yaris or Prius. Since those are cheap 5-7% increase will not mean much.
06/27, 11:19 AM
posted by:
moto-racer13
Hemi is such a jealous insecure loser lol Even with Toyota raising prices, its still going to have huge demands for its products because people don’t mind paying more for quality. Its much cheaper to own a Toyota in the long run because you don’t have to dish out as much cash in repairs as well as not needing to take time off work to go to the garage to get your car fixed. Also lets not forget good resale value for Toyota’s. Buying a domestic is actually much more expensive in the long run. But Hemi don’t mind that, he a proud flag waving dude, driving his big truck listening to meloncamp, with one eye on the road, and the other on the temp gauge.
06/27, 11:23 AM
posted by:
Fletch
Everybody will raise prices. Econoboxes will be $25,000 in a couple years.
06/27, 11:24 AM
posted by:
SSEAN54
people that buy Toyotas, Hondas, Kias and hyuanais are the same people who watch “reality” television.
06/27, 11:27 AM
posted by:
TOZO
If enough retarded people think a $25,000 Corolla is a good deal because it saves gas, why not?
06/27, 12:55 PM
posted by:
injunraiv
moto-racer, you’re full of sh!t… but what do we expect from a 13 year old?
TOZO – ain’t that the truth?
06/27, 1:13 PM
posted by:
brassmonkey
Toyotas are overpriced. I was at the dealer recently negotiating on a new Camry SE. I researched the dealer cost, spoke to my friend who was a car salesman; I did my homework. I had the salesman show me the inventory list; the car I wanted had been on the lot 48 days. I made the offer thinking they would want it gone, and they came back with “We can take $750 off sticker.” I told them to go **** themselves, and bought a Mazda6 that had $2750 in rebates and I got an additional $2250 off. Toyota blows.
06/27, 2:00 PM
posted by:
ihustle
Tell me this though. What has gone done in price? Milk is 4$ a gallon, gas is 4$ a gallon. Everything is raising in price and we continue to pay it. So why wouldnt the #1 brand in the world raise there prices? do you honestly believe america is going to turn there back on proven reliability and performance because the price went up? Absolutely not, we pay more for everything else. Its actually a very smart from a financial point of view because there obviously going to make more money. Toyota is at there peak right now they’d be dumb not to. I sell Fords but i can respect there Hustle.
06/27, 2:05 PM
posted by:
lamboz get a life
Moto-fag is triplefagboys kid brother. Both clueless and probably think Toyota and Honda are American companies anyway. Stupid little ****s.
06/27, 3:22 PM
posted by:
global_lightning
This price increase only makes sense. Producing a vehicle involves a huge amount of energy – Pressing, forging, casting, machining, liftin heavy loads, transportation, etc… There isn’t a lot of margin in most economy car prices, so they’re very sensitive to production costs.
Furthermore, with increased demand for smaller vehicles the market will absorb the price. Unfortunately a lot of people are in for a very rude awakening when they try trading in their SUVs. If the dealerships take them, it may be for slightly more than the cost of scraping them for their raw materials.
06/27, 3:57 PM
posted by:
bigp
well they should make small increases on the ones on the lot so the increase on the cars is not so high
06/27, 8:29 PM
posted by:
trantz
Toyota copying GM again…
06/30, 10:35 AM
posted by:
beantownslut
The prices for these pieces of crap should be going down
@brassmonkey.
You got a better car