To promote its redesigned – if not quite reinvented – Camry, Toyota’s Super Bowl XLVI ad takes a look at how the world would operate if a few commonplace items worked a little differently.
Curiously, the ad doesn’t talk much about the Camry itself, but it does make some slapstick-style jokes about items like a baby that doesn’t poop and curtains made out of pizza.
“The Super Bowl provides a forum to really drive home the reinvention message of the seventh-generation Camry, using humor to resonate with the American public,” Toyota marketing chief Bill Fay said in a statement released to members of the media.
The spot shown below is a full 60 second version, but Toyota says it is only running a 30 second version during the third quarter of the Super Bowl on Sunday. The ad was created by Saatchi & Saatchi LA and it’s one of two Toyota spots that will run during the big game.
