Toyota has lowered its planned production of the 2007 Tundra pickup. Production will remain at 150,000 units with the introduction of the new model, compared to the originally planned 220,000 units. Meanwhile, Toyota instead plans to double production of the popular Camry midsize sedan to 200,000 units a year in October 2007 at Subaru of Indiana Automotive Inc, according to Japan’s Asahi Shimbun newspaper. The U.S. subsidiary of Fuji Heavy Industries Ltd. will start production of the Camry in February 2007, with an initial annual capacity of 100,000 units. It will move to two shifts in October 2007.
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09/14, 9:06 AM
posted by:
slider5634
On the one hand I think they did the right thing by reducing Tundra production, but doubling Camry production is a mistake. With all of the QC issues they’ve had as of late, I’d by slowing down production on all models until they fix things.
09/14, 9:26 AM
posted by:
Webran61
The Camry is hot. Demand is high, availability is low. And Toyota, being a brand about sales, is trying to give their customers what they want. But I somewhat agree that they should not double Camry production, but not because of quality issues. They shouldn’t double it because then the Camry would lose the current “exclusivity” it has. How rare is that for a Toyota? They should hold on to that for a little while.
09/14, 9:53 AM
posted by:
1952 MG TD
camry exclusive… BWAAAAAHAAAAHAAAAAHAAAAHAAAA!!!!!!!!!
09/14, 10:31 AM
posted by:
1c3d0g
Good. This is just Toy Ota marketing speak for “we got our asses handed to us by the domestics so we’ll quit making wannabe pick-up trucks”.
09/14, 10:53 AM
posted by:
MUSASHI66
Don’t you think that this is toyota seeing a decline in pickup sales and increase in car sales? Luckily for them, their existance in the car world does not depend on the sales of their SUV and pick-up models like some other companies in the US.
09/14, 10:54 AM
posted by:
Veda
Whatever the guys here say, if Toyota profits increases next year, more power to them.
09/14, 10:59 AM
posted by:
wetstuff
While Detroit stands on the other side of the room from its customers; like three guys who came without dates to the Prom – Toyota simply goes up and asks everybody to dance. They’re obviously quicker on their feet.
j i m
09/14, 11:02 AM
posted by:
1952 MG TD
Jim, your comments make no sence.
09/14, 11:02 AM
posted by:
joseph
Obviously, it’s where the market is headed, and so is Toyota. I would think that the most profitable and highest quality rated auto company (still) would have the issues ironed out before pumping out the vehicles. Something tells me they know what they’re doing.
09/14, 11:43 AM
posted by:
John Landers
#Camry = #Camry(now) – #Altima – #Aura.
Uh oh. And people will flock to the Aura, just because it’s an American brand finally making something good. People always wanted to buy American, just that the American companies’ been ripping people off with junk cars.
09/14, 12:40 PM
posted by:
1952 MG TD
Landers, you make a great point.
The midsize sedan category is on fire right now, with new offerings in the form of:
Altima
Sonata
Sebring
Avenger
Aura
Fusion
Milan
and coming shortly down the pipes:
Malibu
Mazda6
Legacy
Galant
Doubleing production might not be that great an idea as NUMEROUS contenders are entering the ballgame.
09/14, 1:23 PM
posted by:
Veda
1952 MG TD, Toyota obviously knows their market and I’ll bet that even doubled they will sell every single one of those Camrys. The people who are in the market for those vehicles don’t like surprises and will most likely pick the brand with the best combination of everything. Now, if we’re talking sports car, any new unique model would be a nice test car.
09/14, 2:18 PM
posted by:
YourNameHere
you guys assume that the same ppl that own a mid-size cars now will by another and that no new customers will by mid-sized cars…all the ppl in SUVs that are looking for a car now will be looking at the midsize cars…there will be more then enough customers to buy the Camry and all the others.
09/14, 5:09 PM
posted by:
LamborghiniZ
1c3d0g, the thing is, you’re wrong, and you come across as a total idiot. The new Tundra isn’t even out yet, how can you judge it before it comes out, how can you say its a wannabe if you havent driven it, havent read a review of it, oh thats right, you cant. but yet you still are, because you’re too stupid to even appreciate that toyota IS building a real truck with the new tundra, one that far surpasses the ****ty domestics that everyone automatically assumes are the best trucks simply because they have an american brand on the grille. the silverado blows, the f-150 is unreliable, and the ram is getting outdated and outperformed by the rest. the titan and the new tundra will be the best trucks in the game, and they come from japan. i know thats damn near sacreligious to pro domestic fools like yourself, but deal with it.
09/15, 12:16 AM
posted by:
tren001
Actually what Toyota’s doing is very reasonable. They see a possible decline in full-size truck sales (such as what’s happening to the F-150) so they decrease their Tundra production by about a third. On the other hand, their Camry is selling like hot cakes so they decided to increase their Camry production by maybe 20%. If you read the article, they are not doubling Camry production, they are just making their new 100,000 a year Camry production line into a 200,000 a year production line (so maybe they could sell 500,000 units next year instead of 400,000).
Toyota seems to do no wrong these days, and I’m sure this tweak will earn them plenty of dough as well.
09/15, 9:25 AM
posted by:
BrokenCadillac...
Had this been GM or Ford, rather than decrease production to meet demand, they’d just slap more incentives on it to keep the lines going.
Anything to keep buyers away from discoving the foreign competition that could perhaps suit them better?
09/15, 11:37 PM
posted by:
tren001
Well Toyota is also smart in the sense that they are making these changes BEFORE production starts (for both the Tundra and the new Camry line) so that they don’t end up with a bunch of unsold cars forcing them to do incentives.
Thinking ahead … what a great idea! Are you listening GM Ford and Chrysler?