For the first time ever, pickup trucks made by Toyota have outsold those manufactured by Chrysler’s Dodge division. In 2008, Dodge sold 275,884 midsize and full-size trucks, compared to 281,904 for Toyota. This gives Toyota third position, behind Ford and GM, according to data released by research firm AutoPacific.
Put another way, Dodge commanded a 13.8 percent slice of the 2,003,294-unit pickup market, while Toyota had a 14.1 percent market share. As you can see, the difference is subtle — but it’s an important symbolic victory for Toyota, which had a 5 percent pickup truck market share just 10 years ago.
Toyota’s strength remains in the mid-size segment, where its Tacoma commands a 36.8 percent share with 144,655 units, compared to GM’s 17.8 percent, Ford’s 16.8 percent, and Dodge’s 6.6 percent share. While sales of all mid-size pickups declined, Toyota’s declined the least.
In the full-size space, GM is king with a 41.8 percent market share. Ford trails GM with a 32.3 percent slice of the pie, while Dodge commands just half that figure with 15.3 percent of the market. Toyota holds a distant 8.5 percent share of the full-size market.



01/13, 1:48 PM
posted by:
mayer_ray_nagin
Ford needs to get that Thailand Ranger here pronto.
01/13, 2:19 PM
posted by:
yarddog82abn
TOYOTA CAN OUT SELL EVERYONE!!! DON’T CARE, THEY DON’T MAKE A DIESEL TRUCK NOR A SPORT’S CAR, AS FAR AS I CAN SEE THEY ARE, AND ALWAYS BE LAME…
01/13, 2:20 PM
posted by:
Struggle
Hell just froze over
01/13, 2:38 PM
posted by:
Tripleoneflipper
They outsold the midsize trucks. The big 3 still outsell on fullsize which is too bad considering the Big 3 suck and they did nothing but copy Toyota’s truck. If not for Toyota there would be no midsize and fullsize pickup trucks. Typical American’s , can’t come up with your own ideas, so use someone elses. This has been going on for years, look at how Henry Ford copied the manufacturing and use of assembly lines from the Toyonda and Honda families.
Oh wait, maybe I have all that wrong. Oh well, America sucks and being patriotic should land you in prison. I hate America.
Oh well, my Mom needs me. Time for her bath.
Love
1115
x0×0x0×0x0×0x
01/13, 2:53 PM
posted by:
Struggle
You bathe her like a cat, right?
01/13, 3:11 PM
posted by:
Tripleoneflipper
No, don’t be a smarta@#. I don’t understand why I have to get it with her though. Oh well gotta do what you gotta do.
01/13, 3:14 PM
posted by:
yarddog82abn
@ Tripleoneflipper…
Henry Ford copied the manufacturing and use of assembly lines from a meat processing plant…
That’s how made the Model T, and besides Toyota and Honda was not around when Ford Motor Co. was born… Where do you get your info from?
Check it out, go to the History Channel’s web-site and order your self a copy of the “The History of Automobiles” It cover’s from the Fist car ever made that was Mercedes Benz. Ford’s Model T “The Car of the People” to the arrival of the Japanese Car to U.S. market. To what’s going on today. It’s a good DVD, like that you won’t look stupid with your comments, like the one you just posted…
01/13, 3:15 PM
posted by:
Mutant@DCX
Dakota, 390 days of cars unsold inventory. Highest of all current vehicles. Discount ‘em, zero percent them, and be done with it. 18 years on the same platform, sheesh! Where’s the M80?
01/13, 3:30 PM
posted by:
johnnycanuck
^What he said. The Dakota is too close to the Ram in too many ways. That and the fact it’s ugly as sin doesn’t help much either.
01/13, 3:31 PM
posted by:
Tripleoneflipper
But I am stupid. I live in America don’t I. The land of patriotic fools.
Are you new here??
Love
1115
xoxoxoxoxo
p.s. Yarddog- check out this show on History Channel- The History of Not Taking Everything you Read Seriously. It’s on DVD as well but unfortunalty all my Mom’s and I have is a top load VCR my last Daddy left us.
01/13, 3:39 PM
posted by:
yarddog82abn
@ Tripleoneflipper, don’t you never leave your village, they will miss you…
And my bad, I was not aware of your economic status…
01/13, 4:07 PM
posted by:
tripleonefive
Oh really thats a surprise lol
01/13, 4:38 PM
posted by:
Tripleoneflipper
Yea, that’s a surprise.
01/13, 5:56 PM
posted by:
scratchy
@yarddog82abn
“TOYOTA CAN OUT SELL EVERYONE!!! DON’T CARE, THEY DON’T MAKE A DIESEL TRUCK”
my neighbour has a diesel Toyota Hilux.
01/13, 6:13 PM
posted by:
LS7
End of the World.
01/13, 6:14 PM
posted by:
howsmydriving
I predict mass redneck suicide.
01/13, 8:15 PM
posted by:
The Stig
Chrysler is lame but then so is Toyota in this market space.
01/13, 8:24 PM
posted by:
Fleming in Tennessee
Quoting Patrick Star again….Who are you people? Dodge makes a Great American Truck….. brain washed folks purchase American want-a-be trucks from Japland. Folks, we need to keep all the green backs we can, circulating inside America.
01/13, 8:26 PM
posted by:
ltbullitt
I’m really not suprised, i mean this isnt that big a deal. the big there really dont put any time and effort into their midsize. When the Ram is over taken in sales by the Tundra then start stockin water jugs, spam and wait in your basement with your 12 gauge.
01/13, 9:10 PM
posted by:
cereal
You guys are freaking out about the midsize segment?
-eat your cereal
01/13, 9:11 PM
posted by:
teahead
The Japanese buy Japanese cars.
The Europeans buy European cars.
The S. Koreans buy S. Korean cars.
Americans? They buy Jap and Kraut cars.
01/13, 9:38 PM
posted by:
Borat
teahead, most of Jap cars in America are build in America and Americans cars build either in Mexico, Canada or So. Korea (with sprinkle in Europe).
Europeans are buying cars they like. I observed a lot of Jap cars (some made in Europe) in UK, Germany, Spain, Italy and France. Kia has a factory in Slovakia and Hyundai is made somewhere in Europe. Honda, Nissan have factories in England for over 20 years (just like in US) and Toyota just build modern factory in France (together with PSA).
01/13, 10:48 PM
posted by:
1c3d0g
mayer_ray_nagin: agreed! That’ll definitely boost their sales.
01/14, 1:41 AM
posted by:
A4
Exactly, the tacoma beat the dakota. The tundra still sucks, its still ugly, its still garbage next to american full sizers. The tacoma is the best vehicle toyota makes, which i know doesnt sound like much, cause everything else blows, but thats the one vehicle they make that i would consider purchasing. And the dakota is pretty hideous and irrelevant in the segment at this point, although it is the best American mid-sizer available.
01/14, 4:38 AM
posted by:
Bankruptcy2009
Tundra is a good Truck no doubt. Give Credit where it is Due. However Dodge makes and awfully good truck as well. But Toyota has the Quality and reliability perception that Dodge does’nt. I think GM will be the next to fell since they are number 2. Ford if they do it right may never have to give up their crown at the top.
01/14, 5:06 AM
posted by:
Catiadesigner
When the 2009 Dodge Ram was in the earlyish design stages we benchmarked both the 1st and 2nd generation Tundra, the plain truth was Dodge didn’t have the money available to even start to compete with them. I know there have been some issues with the strength of the tailgate on the newer tundra but at least in terms of materials quality and quality of build the Tundra crucifies the Ram on every count.
However this is more an issue with the midsize trucks, most of the engineers know the Dakota is too big and too close to the ram for the segment it is aimed at, and as a previous poster mentioned it is ugly as hell, The Dakota was unfortunately a victim of circumstance, the previous generation, which sold like hot cakes I might add, was deemed by some suit to be too expensive to build, the genius had no doubt worked out that by making the next gen even cheaper to build by removing every ounce of quality in the vehicle AND maintaining sales performance Dodge would make millions extra in profits. Unfortunately nobody wanted a crappy quality, badly built, oversize, butt ugly mid size truck. Yet another overpaid MBA crashed and burned…..
01/14, 10:46 AM
posted by:
A4
hahaha bankruptcy your hilarious, toyota overtake GM in the truck market? Did you happen to look at the sales numbers? GM has 41.8% of full-size marketshare while toyota has 8.5%. They wouldnt catch GM if they had jesus, mary, and joseph themselves telling us to buy the tundra.
01/14, 11:22 AM
posted by:
Jon Luc
All I know is that the one Toyota that I owned was pure crap, & 2 out of the 3 Chevy vehicles I’ve owned, 2 of them were also pure crap, one one was decent. Ford is the only one that I have never had a problem with. I’ll keep buying Ford for that reason.
01/14, 11:23 AM
posted by:
Jon Luc
One = Only
01/14, 3:46 PM
posted by:
Z06ified
That’s a shame, because the new Dodge Ram is a vastly superior product versus the Tundra.
01/15, 6:43 AM
posted by:
kitko
teahead, I’m European and I drive Mazda, which, according to German car magazin Auto Bildt, produces the most reliable cars – but then, All European Mazdas are imported from Japan. Most of my frends drive Japanese cars.
Borrat’s right, (Hyundai has factory in Czech republic, as has Toyota). In fact, most Hondas and Toyotas available in Europe are made in Europe, well, Britain. We buy cars we want, only the Czechs are irrational and continue to buy Skodas no matter what.
02/10, 6:21 PM
posted by:
jackjimturkey
Tacoma pretty much has the compact market to itself.
Heavy incentives on the Tundra.