Toyota plans to build an ultra-low-cost car through a “radical” rethink in design and production, president Katsuaki Watanabe told Britain’s Financial Times. “The focus is on low-cost technology,” he said in an interview published Monday.
Watanabe said the vehicle would undercut Renault’s emerging-market Logan, which costs around $6,200 and is sold in China and Russia.
“Everything from design to production methods will be radically changed and we are thinking of a really ultra-low-cost way of designing, using ultra-low-cost materials, even developing new materials if necessary,” he said. Watanabe seemed to suggest the vehicles could be sold in more than just emerging markets.
