As anticipated late last week, Toyota on Monday forecast an operating loss of $1.66 billion for the fiscal year ending March 2009. The announcement was made by the automaker’s president, Katsuaki Watanabe, at the company’s annual year-end press conference in Nagoya, Japan. The loss would be the automaker’s first since it began reporting results in 1941.
It goes without saying that Toyota blamed the sluggish credit market for its slow sales across the globe.
“The change that has hit the world economy is of a critical scale that comes once in a hundred years,” Watanabe said. He called the drop in sales over the last month “far faster, wider and deeper than expected.”
Watanabe indicated that Toyota’s net profit expectation would drop from 1.7 trillion yen – about $19 billion – to just $558 million.
Last fiscal year, Toyota posted an operating profit of about $25 billion. This is the second time that Toyota has dropped its earnings forecast this year.
Tsuyoshi Mochimaru, auto analyst for Barclays Capital in Tokyo, told the Associated Press that Toyota will continue to struggle into the near future.
“The problem is next year,” he said, while adding that the latest revisions were within expectations. “It’s unmistakable that things are extremely tough for Toyota.”
Watanabe said that Toyota plans to stay lean as its sales drop in order to maintain profitability, though he said at the press conference that the automaker’s bottom line for sales is 7 million units worldwide. In 2007, Toyota sold 9.37 million vehicles and it will announce global 2008 sales results shortly after the new year begins.



12/22, 10:12 AM
posted by:
Veda
This is actually scary news as the others are probably not faring as well.
12/22, 10:27 AM
posted by:
wbent
It is scarry and while its no secret of my utter dislike of Toyota I do not wish this on any manufacturer. Because of their sheer size I do believe 2009 will be extremely dificult for them. The value of the Yen will certainly play a huge factor, we will see if they are as nimble and decisive as they used to be.
12/22, 11:09 AM
posted by:
planet_drive
Toyota’s financial problems are nothing compared to GM’s financial problems. Toyota is losing money because alot of people world wide can’t afford new cars. GM is losing money because of corrupt management, and building bad cars (which GM appologized for). GM would love to trade their financial situation with Toyota. Atleast when the economy picks up, Toyota will very quickly get back in high gear while GM (if it still exists) is still going to be making bad cars that nobody trusts, and is afraid to buy. Would you buy a brand new car is the company that builds it may no longer exist in a few years??
12/22, 11:13 AM
posted by:
sj79
“Toyota will very quickly get back in high gear while GM (if it still exists) is still going to be making bad cars that nobody trusts, and is afraid to buy. Would you buy a brand new car is the company that builds it may no longer exist in a few years??”
You are pretty stupid. Toyota likely peaked in 2007. You heard it here first. They are going to face increasing competiton in the US market from Ford and Gm and they are trailing GM and VW in China. Thats before we even get into Hyundai which is going after them in every key market. Its only a matter of time before people wake up and realize other manufacturers make quality products and charge less for them.
12/22, 11:18 AM
posted by:
A4
SUCK IT 1115!
12/22, 11:21 AM
posted by:
A4
and congrats planet drive you are a complete ****ing idiot, i second sj79’s comment and add that GM’s cars are just as, if not more reliable than current toyotas and are surely more stylish and exciting than those japanese appliances.
12/22, 11:30 AM
posted by:
Tripleoneflipper
Acura’s will rule the world, check your facts. Look at KBB, those resale values speak for themselves. One day we will all drive Acura’s.
12/22, 11:33 AM
posted by:
sj79
the excuses for TOyota never stop. first we were told they dont need incentives and yet they are piling them on. Then we were told they dont experience sales declines like the B3 because they make small cars that people want and then sales crashed in the 2nd half of the year. Then we were told they make billions per year because their strategy and management was top notch. Now we are told losses are OK as long as you dont lose as much as GM does. Toyota is a car company just like all the others and they are subject to mistakes and the overall market conditions. They are not invincible and I would expect their competitors to be taking advantage of this time of weakness. The fuel efficiency and quality gap is closing fast so once the market recovers I would not bank on Toyota instantly rising to the top of the heap. The GM, Ford and Hyundai they will be facing in 2010 is MUCH different than what they faced in 2000. Even Hyundai will have a hybrid by 2010 so Toyota’s exclusivity in that department will continue to fade. When you consider that the Cruze, Volt, Fiesta, Sonata hybrid and Nissan hybrids are due in 2010 it could prove to be a bad year for Toyota.
12/22, 11:36 AM
posted by:
sj79
“Acura’s will rule the world, check your facts. Look at KBB, those resale values speak for themselves. One day we will all drive Acura’s.”
LOL! dont forget about reliability. No matter how much money Toyota losses their vehicles are still 100x more reliable than heaps from detroit.
12/22, 11:48 AM
posted by:
MasterYoda2005
sj79, i couldnt have put it better myself. Although I am obviously a fan of most GM vehicles I can say that Toyota generally does build a good (yet boring, soul sucking, emotionless) piece of machinery very well. No one can refute that. I am just one of the informed people who is smarter than the average bear. I have had first hand experience with all different types of cars (i was an employee of Enterprise Rent a Car for three years), so I can admit when GM builds crappy cars (hello Chevy Uplander), or when Toyota builds a good one (Lexus IS350). I do know, like sj79 said that they are not invinceable, not impervious to market trends, not the absolute choice when it comes to reliability and fuel economoy. I am not suprised that they are posting a loss…..the ECONOMY SUCKS…..they just didnt get hit as hard as the Detroit Three because they were smart in not having their lineup depend heavily on high margin yet low MPG vehicles. So with that said lets see who exactly is where in the next 18 months. GM and Ford both have some serious offernings right on the precipice and I cant wait to see how it all plays out
12/22, 11:56 AM
posted by:
WEKS
I wounder what kind of cash reserves Toyota has…
12/22, 12:00 PM
posted by:
planet_drive
A4 you clearly are an uneducated masterbating moron. GM is total crap, so is Ford, GM is shamefully begging for money, Toyota does not need to beg for money, they got lots of cash to survive. Toyota has a world wide reputation for building high quality reliable cars. GM is known world wide for building crap and now with GM’s embarrasing government hand out, its become a pathetic company that can no longer stand on its own, and I very much doubt GM will be around in the next 5 years. Which is good!
12/22, 12:22 PM
posted by:
Tripleoneflipper
Yes I agree with Planet Drive. America sucks and so does being patriotic towards your America. Come on Planet Drive join me in embracing the flag of the rising sun. The Big 3 is total lcrap. I hope, just like you to one day see the complete failure of America and what it stands for. Some day I hope to work for a foriegn owned company because thats all thats all that will be left because America sucks.
You go Planet Drive, I like the wat you talk. Never mind that other car makers are also asking for bailouts, the Big 3 are American and that alone is enough for them to fail.
You should meet me sometime and we can go down to a local VFW , stomp on the stars and stripes and kick some old veterans ass in the parking lot for being such a patriot whom defended his country. It serves the domestics right to fail because they copied everything of the Japanese, fullsize trucks/SUVS, the use of v8 and v-6 engines in mainstream cars, large luxury cars, cars that people could actually fit in, and assembly lines.
Well I got to go, my Mom and I are headed out to the VA hopital to steal crutches from vets.
12/22, 12:56 PM
posted by:
planet_drive
Well I must admit just based on the fact we have no universal health care, the fact that when you walk into a hospital in America and the first thing they want to know before they treat you is how you will be paying for their medical service, then yeah America does suck, We are a fat nation with the ugliest fattest women in the world, we are laughed at because we don’t know how to build a good reliable car, and all our top universities have to import foreign educaters to teach us quantum physics and molecular engineering. Rednecks like you are the only ones left waving the stars and stripes. Its strange how those who get shafted the most from the government and their employer are the ones who are the most patriotic. So wear your greasy american flag shirt while you drive your chevy and listen to Meloncamp while cry that Bush is gone and now we have a black president. As for all those vets, I just don’t care for people fighting an illegal corporate war. They can limp all the want, they got no sympaty from me, neither does the government, all vets eventually get abondoned by the government and have to rely on community groups to help them out. very sad nation this has become. and its only going to get worse as Europe and Asia get even stronger.
12/22, 12:59 PM
posted by:
tripleonefive
LOL @ you idiots
First T 1 Flipper is a loser who spends his time trying to be like me and is attempting humor but is failing. He is mad just like the rest of you that you cant prove that D3 make equal cars to Honda and Toyota
A4 Ignitions coil You suck it I dont see Toyota begging for a bailout and they still make the better cars so your worthless
12/22, 1:01 PM
posted by:
tripleonefive
Also “GM’s cars are just as, if not more reliable than current toyotas and are surely more stylish and exciting than those japanese appliances.”
Please back this stmt up with some fact and stop talking out of your ass Show me some somthing that can back ANY of this up
12/22, 1:13 PM
posted by:
yarddog82abn
LOL………LOL…………………….LOL…………………………………………LOL…………………………………………………………
12/22, 1:56 PM
posted by:
tripleonefive
LOL! dont forget about reliability. No matter how much money Toyota losses their vehicles are still 100x more reliable than heaps from detroit
HAHA where is your evidence then ??? You are laughing but you still cant prove that Gm cars are reliable to even Hyundai
12/22, 1:59 PM
posted by:
planet_drive
Tripple Fag, you hate foreign stuff so much why don’t you just throw away your computer. That mouse in your hand, flip it over and check where its made. The monitor your staring at right now while reading my words, what brand is it? Where is it made? America has lost its manufacturing edge. America no longer knows how to be competitive. America is a country that imports goods, doesn’t make goods. Thats why its going downhill.
12/22, 2:09 PM
posted by:
Tripleoneflipper
Yea, Toyota and Honda rule you pariotic fools. Just like Planet Drive said, America does suck. I think when I finally am fortunate enough to meet my fellow America hater , we can only hope together that there will be another 9/11. Man I hope so, I hate corporate America anyway, let em all die. In fact I think all the fat people in this country should be rounded up and put into concentration camps just like those brave NAZI’s did. Is’nt that right Planet Drive. I think there is nothing worse then smelly nasty Americans.
And speaking of the women, even though neither you nor I can get one, they are still all fat and ugly. The worse in the world. Nasty whores they are. Personally I’d rather have a hot French girl that smells like BO or a pale English blonde with 4 teeth then any American girl. Those Somalian women are pretty hot too. I hate white America. Oh wait, I am an American, well screw me too.
Yea those heaps from Detroit. Where did I hear that before?? They can’t even old a light to the badass cars from Hyundai. But then Acura f’n rules the world, just check the KBB site you fools.
12/22, 2:11 PM
posted by:
Tripleoneflipper
Planet Drive you and I have so much in common. I was wondering since we both share a hatred for America, can you come over Friday night for a sleep over? My Mom’s boyfriend will be there too so it will be fun. Let me know. I can pick you up in my Integra, just put a new Folgers coffee can on the tailpipe. It is faster then any heap from Detroit.
12/22, 2:17 PM
posted by:
Tripleoneflipper
Planet Drive, do you think we are wrongl to put down rednecks whom may favor a white president over our current black president elect (or biracial). I mean if we want to insult stupid rednecks by stereotyping them as black hating white power stupid flag wavers in greasy American flag shirts should we insult the city of Detroit which is 90% black and also has the highest rate of poverty and crime. Many of these folks either worked or about to lose jobs that are with or related to the auto industry. The reason I ask is you are so much more wise then me as I am 14 and your my Mom’s age. Oh just forget , what am I doing , becoming sensitive to other people. America blows and Acura sucks. Down with America just like Planet Drive says.
12/22, 2:19 PM
posted by:
Tripleoneflipper
Planet Drive I thought we were on the same page. Man you must be Bi-Polar or something.
12/22, 2:24 PM
posted by:
moparsalesman
I agree with sj79 all manufacturers were selling cars. The owner of my dealership also owns Hyundai, Chrysler, Dodge, Jeep,Kia, Ford,Chevy,Suzuki, Pontiac GMC and Buick. All our dealerships were selling cars before the gas prices went up. They are all in trouble because people arent spending money not because their products are garbage, but because of gas prices and the mortgage mess. Toyota is affected as much as GM because their market share is relative. GM has a larger piece of the pie worldwide so it is losing more money than Toyota, but look at their market share and their loss,they are in pretty tough shape too right now.
12/22, 2:43 PM
posted by:
Borat
sj79, the only reason GM & Ford will be able to provide competition to Toyota, is because of our taxes. That is if you work and pay taxes. Perhaps, it’s just my taxes and working stiffs like me, that assures GM “competitiveness”
12/22, 2:52 PM
posted by:
Bubs Solo
Borat why do you include Ford??? They have received nothing from the tax payer…GM and Chrysler have…. get those facts of yours together before you rant that way you don’t sound stupid.
12/22, 2:58 PM
posted by:
sj79
“Toyota has a world wide reputation for building high quality reliable cars. GM is known world wide for building crap and now with GM’s embarrasing government hand out, its become a pathetic company that can no longer stand on its own, and I very much doubt GM will be around in the next 5 years. Which is good!”
Toyota gets outsold by GM in the US, Europe and Chiina. You are right, GM cannot compete with Toyota under any circumstances.
“sj79, the only reason GM & Ford will be able to provide competition to Toyota, is because of our taxes. That is if you work and pay taxes. Perhaps, it’s just my taxes and working stiffs like me, that assures GM “competitiveness””
What the hell are you talking about? Vehicles like the the Malibu and CTS were not funded with your small amount of tax dollars. Ford isnt even asking for a loan so I have no clue how they even got included in your statement. Check back with me when you can tell the difference between Ford and GM and learn who is actually getting a loan.
12/22, 3:00 PM
posted by:
sj79
“Borat why do you include Ford??? They have received nothing from the tax payer…GM and Chrysler have…. get those facts of yours together before you rant that way you don’t sound stupid”
Thank you. And have him explain to us how current GM products are competitive only because he’s paid taxes. Cars on sale now were designed 3-4 years ago. What a moron.
12/22, 3:01 PM
posted by:
jackjimturkey
Times are hard.
planet_drive: “Toyota will very quickly get back in high gear while GM (if it still exists) is still going to be making bad cars that nobody trusts, and is afraid to buy.” Uh, no.
sj79: “It’s only a matter of time before people wake up and realize other manufacturers make quality products and charge less for them.” yep.
A4: GM is better than toyota on all counts.
Tripleoneflipper: “A—a’s will rule the world> I think they already do. Cop cars, taxis, The presidential Limo … All Vigors!
WEKS: “I wounder what kind of cash reserves Toyota has…” they’re OK in that department.
planet_drive: “GM is total crap, so is Ford, GM is shamefully begging for money, Toyota does not need to beg for money, they got lots of cash to survive. Toyota has a world wide reputation for building high quality reliable cars. GM is known world wide for building crap and now with GM’s embarrasing government hand out, its become a pathetic company that can no longer stand on its own, and I very much doubt GM will be around in the next 5 years. Which is good!” Dude, do you even read your own posts?
Tripleoneflipper: yes, America sucks and so does being patriotic toward it. I worship the hammer-and-sickle flag, though.
I hope, just like you to one day see the complete failure of America and what it stands for. I hope to be a slavbe of foreign occupiers.
planet_drive: You sound quite bitter. Why? John Cougar melloncamp has some good songs; I’d prefer to listen to him than radiohead or some other pretentious crap.
“As for all those vets, I just don’t care for people fighting an illegal corporate war.” They have a job to do, and I respect them for doing it. The ROE are a joke, but we’re still handling business.
planet_drive: not sure the flipper ever said he hates foreign stuff.
12/22, 3:08 PM
posted by:
moparsalesman
planet drive: if you’re going to call someone uneducated at least spell masturbating correctly.It doesn’t help your case when you have mispelled words in your insult
12/22, 3:13 PM
posted by:
Tripleoneflipper
Nope, just idiots who hate everything but foriegn stuff.
12/22, 3:35 PM
posted by:
planet_drive
Moparsalesman- good to know you are such an expert on masturbation lol, I was just waiting for someone to point out that spelling error lol How is business at the Chrysler dealership? I bet you can hear a pin drop in there. Raced a new Charger SRT 8 in my new currently unmodded Subaru Sti, an easy victory for me, I guess that giant 6 litre V8 isn’t big enough to beat my 2.5 litre 4cyl. Posted a video of the race on streetfire.com about a month ago.
Tripple guy- Detroit is a **** hole because of all the lazy criminally minded ghetto niggers living there. There is a difference between black people and niggers. Just like there is a difference between white people and rednecks. My black friends understand this difference and they know what a nigger is and what a black person is. Detroit is a nigger city, Detroit is a 3rd world city that is failing miserably. Atleast the high murder rate is helping reduce the amount of criminals on the streets. So you say you are 14 and you say I am your moms age, wow what a slut!! at such an early age she gets pregnant? you proud of that? I’m 28, can you figure out how old that slut of a mother of yours got pregnant at?? lol Is your mom a nigger??
12/22, 3:49 PM
posted by:
Tripleoneflipper
1115 here. Man my Mom was pretty young then. She was still a little girl and a slut. You the man, nigger hating guy. So you being the wise one at the age of 28, do you think that there are any “black” people in Detroit or just “niggers” as you call them? My Mom is a fat white women whom lives in a trailer. I live in the basement of the trailer (behind the skirting) because her boyfriend thinks I act feminine.
I think your are the best and I enjoy all your anti-American sentiment. You remind me of another one of my hero’s that used to be on here, he was known a trooper1 I think. Something like that. He too had a Subaru Sti thate he always bragged about. I think last time he was on here he raced an F16 and won. He disappeared after saying how he enjoyed coming to a crash scene and got off on seeing dead women with matted bloody hair in car accidents. Do you know him or maybe are you him? If so that is cool and Honda’s and Acura’s rule. We still on for Friday night sleepover. I can’t wait.
12/22, 3:50 PM
posted by:
Commodore
hahahahah 1115 is still here. and the most hilarious thing is that he has not changed ONE WORD of the one and only sentence he knows how to say, even though Toy and Honda have been hit just as hard by the financial crisis as the Big 3. The only knew thing is that he calls them the D3…what does that stand for?
12/22, 3:50 PM
posted by:
Tripleoneflipper
By the way, that would be a 6.1 litre v-8 in an srt8 Charger. Nice try at making up stories though.
12/22, 3:51 PM
posted by:
Commodore
new*
12/22, 3:59 PM
posted by:
moparsalesman
actually at my dealership like i mentioned we sell used and new and suzuki so i am doing fine. xmas is will be good at my house. actually i have two friends one works for toyota and one for honda and the one who works for toyota his house is in foreclosure and the one who works for honda mortgage is paid but car note late. so its not just what you sell its customer retention and referral business. as for masturbation it gives me something to do when im reading import mags haha hondas rule!
12/22, 4:04 PM
posted by:
moparsalesman
well i cant account for how good a driver was in the charger. i beat a twin turbo mitsu 3000gt iway back in 2001 with a 1985 mustang lx. the other driver missed the two three shift. it had nothing to do with my car being faster he was a bad driver. he had a ton of mods but couldnt shift kinda sad my car was mostly stock. and this one time at band camp……
12/22, 4:05 PM
posted by:
sj79
wow. Planet drive is stupid and racist too. Thats quite a combination. Doesnt seem like a guy who has many friends.
12/22, 4:38 PM
posted by:
tripleonefive
Yea Commodore
Toy and Honda have been hit just as hard by the financial crisis as the Big 3-Are toyota and Honda (j2) begging for govt money ? How are they hit as hard ?
. The only knew thing is that he calls them the D3…what does that stand for? Detroit 3 You are smart enough to figure that out on your own
I say the same thing bc I stick to my guns and no one (especially you) has been able to disprove me. Once D3 went int he toilet financially I had to get back and and rub it in
Welcome back
12/22, 4:48 PM
posted by:
moparsalesman
wow i told two people last week to drink drain-o i and got b@#%ed at for being angry, and told i had an attitude proble. the N bomb was just dropped like crazy and only one other person finds that disturbing.
what a sad sad world we live in.
12/22, 7:02 PM
posted by:
illwill
looks like this recession actually brought some good news.
12/22, 7:56 PM
posted by:
DrFill
Two Tings!
#1: This is the worst day ever for Toyota. But virtually every carmaker has had to realize it’s worst nightmares this year. This is bad, and the next 18 months will be tough, but Toyota will come out on the other side even stronger in sales, product, and efficient production. Improvements will be made companywide, and Toyota doesn’t do lipservice very well.
#2: Toyota has been making $10-20B+ for years now, Swallowing a small profit/loss year is a minor bump in the road
DrFill
12/22, 11:05 PM
posted by:
Commodore
Oh, sorry about the D3..I thought you were trying to create another one of your cleaver “GM = Garbage Motors” analogies.
As for being hit just as hard by the financial crisis, I meant that Toyonda have seen just about the same drops in sales, they have not bucked the market trend, no, they are like every other automaker. Also, the reason they aren’t asking for gov. bailout is because they are sitting on a lot of cash that they’ve made from people like you (if you actually own one of their POS like you so proudly claim you do) over the past decade. That cash doesn’t reflect current trends, but PAST ones. Also, the only Jap automaker that may be asking for a bailout, Nissan, is lucky enough to be tied up to Renault.
12/23, 9:34 AM
posted by:
tripleonefive
Well there is no evidence that Toyota or Honda makes POS’s but there is evidence that D3 does. The J2 resale values are high and they are reliable. If anyone want to take a chance on a D3 product I say go for it but just know they are are taking a chance on an unknown kid and the wiser decision would be to go with the PROVEN winner which is the Camry and Accord Corolla and Civic etc etc
Once again the j2 arent asking for a bailout so they are in better financial status no matter what bull**** you use to try and spin it lol
12/23, 11:21 AM
posted by:
jackjimturkey
“Well there is no evidence that Toyota or Honda makes POS’s.”
You sure about that?
12/23, 1:00 PM
posted by:
sj79
“This is the worst day ever for Toyota. But virtually every carmaker has had to realize it’s worst nightmares this year. This is bad, and the next 18 months will be tough, but Toyota will come out on the other side even stronger in sales, product, and efficient production. Improvements will be made companywide, and Toyota doesn’t do lipservice very well.”
You sure about that? Every competitor is doing the same thing and Hyundai and Honda have not announced losses thus far. What makes you think losing money is going to make Toyota rise to the top in 18 months? It cracks me up how people think Toyota’s competitors are standing still waiting for Toyota to stomp them. Toyota’s biggest advantage is hybrid tech and they will slowly lose their edge on that front over the next 3 years. Ford and Honda especially are going after them in hybrids.
Toyota are asking for a bailout in the form of currency manipulation BTW. They want the government to intervene to lower the value of the Yen to help their profits.
12/23, 3:12 PM
posted by:
tripleonefive
there is no evidence that Toyota or Honda makes POS’s.”
You sure about that?
Im positive they have reliability they are always on top ten best list and they have great resale
Please provide some evidence if you are saying they are POS’s and please spare me of your bull**** “I had a civic ” story
12/24, 12:52 AM
posted by:
Commodore
Dude stop equating low resale with POS cars. Resale is not a component of it, and if it is it is just one of many things that determines quality