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Toyota president: Prius could outsell Camry

11/18/2009, 4:07 PM

By Andrew Ganz

Toyota Motor Sales USA president Jim Lentz said in an interview that he believes the company’s Prius dedicated hybrid could take the crown from the Camry sedan as the company’s best selling product in the United States.

“I think long-term, Prius as a nameplate could even outsell Camry as a nameplate, into this next decade,” Lentz told Ward’s Auto World.

Lentz is optimistic that the Camry will remain a big seller, though.

“I think Prius will become just that much stronger,” he said.

Currently, Toyota sells more than twice as many Camry models than Prius models in the U.S., but that number could change should Toyota decide to produce a whole line of Prius-badged hybrid vehicles. Camry sales were long lumped in with sales of the Camry-based Solara coupe in Toyota’s official reporting procedures, meaning that various Prius models could also be counted together.

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11/18, 4:13 PM

posted by:

andy

so would the venza and highlander be grouped with the camry… and im sure a lexus is on the same frame, ES maybe

11/18, 4:15 PM

posted by:

A4

proof that the world is going to hell in a handbasket.

11/18, 4:22 PM

posted by:

Stix

I don’t know what Toyota is believing. That’s not something to be proud about, if I need to be honest.

It’s not even environmentally-friendly because of the amount of rare metals each Prius needs to utilize it’s “green technology”.

If I had to choose hybrids or diesels, I’ll stick with diesels, thank you very much.

11/18, 4:23 PM

posted by:

ajm11

I guess more people would rather have a runaway Prius rather than a runaway Camry when the accelerator gets stuck.

11/18, 4:26 PM

posted by:

johnnycanuck

I’ll bet even Nostradamus didn’t predict this one.

11/18, 4:31 PM

posted by:

leftwingagenda

more hybrids = more room at the margins for your v-8…quit bitching…

11/18, 4:35 PM

posted by:

superman

cheaa…this one is for all the douchebags that hated on toyota’s hybrid success out of envy and wanted it to fail. even band-wagoner gm shamelessly sticks hybrid badges on some of its trucks but then again gm is just a whore for anything that makes money. ss anyone.

11/18, 4:56 PM

posted by:

americanrealist

Maybe its just me but I think its a bit cheesy/deceptive lumping your sales total together. If you sold apples you sold apples, if you sold oranges you sold oranges don’t say we sold fruit.

11/18, 5:00 PM

posted by:

DrFill

I don’t see it
At least not in the next ten years
Toyota would also need to stop making Camry Hybrids
DrFill

11/18, 5:18 PM

posted by:

Smegley Wanxalot

So toyota’s president is predicting that his customer base will become more retarded and have even worse taste than now. This explains their design direction.

11/18, 5:20 PM

posted by:

orangecones

@superman, but do you really need a dozen or so “Hybrid” badges on a single car?

11/18, 5:22 PM

posted by:

idrinorbarsaku

That’s a poor statement! It leads the reader to believe that either the camry is junk, or the prius is selling SO many cars! A hybrid shouldn’t be out selling a normal car, from the same manufacturer. But that’s what I think, don’t really know what it really means..

11/18, 5:49 PM

posted by:

howsmydriving

This is proof that a stupid name for a car (”Prius”) is not an impediment to sales.

11/18, 6:07 PM

posted by:

DrFill

Toyota is selling a lot of Prius
But they won’t sell 400k+ for a long time
DrFill

11/18, 6:08 PM

posted by:

DenverGuy217

Funny no one ever seemed to think it bad that Ford would lump Explorer and Explorer Sport pickups together as one….not to mention all the F-Series. they all do it

11/18, 6:52 PM

posted by:

Pazzo Canguri

With THOSE looks….ha….not farking lightly mate…

11/18, 7:06 PM

posted by:

DrFill

DenverGuy
I’ve been railing against Ford’s shady accounting since Reagan
DrFill

11/18, 9:00 PM

posted by:

Veda

Only if gas is $5 a gal.

11/18, 10:07 PM

posted by:

I am need more oil for GM and I drive a Honda

If gas hits $5 a gallon I might buy a Prius! (minus the floormats of course!)

11/18, 10:53 PM

posted by:

03T4R

Too bad human created climate change is a myth, but it sure helps sell the Prius, along with the great gas mileage of course. I laugh when people actually think they’re having any effect on the Earth’s climate. It’s more realistic to say they’re putting a dent in the oil revenues of OPEC.

11/18, 11:31 PM

posted by:

cocojoe53

Its already the best selling car in WA state. I never thought of it as a car. Appliance maybe. I rented one in LA, and returned it 1 hour later. Terrible.

11/19, 3:41 AM

posted by:

Hyperion

This makes sense, I guess. Anyone going out of their way to buy a brand new Camry can’t really like cars or enjoy driving. The Prius is just a further extreme from what a Camry is. A good friend told me he had to drive one (company car) for a day while at work. He’s not a car guy and HE got disgusted with it within ten minutes.

Gas is expensive and cars need to have very clean emissions these days but this isn’t the answer.

11/19, 7:32 AM

posted by:

easyrider

One POS outselling another POS.

11/19, 8:38 AM

posted by:

cshannon53

I think the whole concept is a little off. Prius is a strong name, I agree 100%. I doubt you could walk down the street and say “I own a prius” and have a single person not know what you’re talking about. However, Prius (and hybrid technology) is very polarizing by nature. People either love it or hate it. Granted there is a middle ground – peole that see the Prius as a viable economic choice based on gas prices (or projected prices). The camry I believe is not as polarizing… camry has it’s sides, however. I see it as the fun vs. appliance argument many of you have probably already seen, which is no where near as bipolar as the Prius.

Now I dont doubt that another car (maybe the Prius) will eventually take the crown for number 1 sold Toyota in America… but to do it with Prius Coupe+Prius Wagon+Prius+Prius SUV > Camry+Camry Solara being all that fair of a comparison.

I think Andy put it together nicely above. Camry platform = ES350, Venza, Solara, RX350, Highlander, even Avalon. So it’s almost like saying Camry Luxury, Camry Wagon, Camry Coupe, Camry Luxury SUV, Camry SUV, and Stretch-Camry. So it seems like if you put the study together – you can claim anything you want. 4 outa 5 dentists reccommend Colgate… but another 4 outa 5 dentists reccommend Crest. When it comes down to it, it’s all just advertising with plenty of smoke and mirrors.

Camry’s sold 2008 = 436,618
Prius’s sold 2008 = 158,900

Prius isnt even 50% there… However all things aside, I think the Camry has gone way downhill in the past 5 years in quality, interior appointment, and refinement. And to not perform any more falacies to future events… we dont know what will happen to the toyota lineup, we dont know what will happen to the camry’s MPG, who’s to say China boycots exporting rare-earth metals, who’s to say the IIHS doesnt discover exploding batteries due to overheating, there are many many variables that are not accounted for in this one man’s accusations.

How about we wait until the numbers are out – then we’ll agree Xcar outsold Ycar.

11/19, 12:00 PM

posted by:

Krugeri

@ajm11

“I guess more people would rather have a runaway Prius rather than a runaway Camry when the accelerator gets stuck.”

That’s kind of funny. :-) Well played.

 
 
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