Toyota Motor Sales USA president Jim Lentz said in an interview that he believes the company’s Prius dedicated hybrid could take the crown from the Camry sedan as the company’s best selling product in the United States.
“I think long-term, Prius as a nameplate could even outsell Camry as a nameplate, into this next decade,” Lentz told Ward’s Auto World.
Lentz is optimistic that the Camry will remain a big seller, though.
“I think Prius will become just that much stronger,” he said.
Currently, Toyota sells more than twice as many Camry models than Prius models in the U.S., but that number could change should Toyota decide to produce a whole line of Prius-badged hybrid vehicles. Camry sales were long lumped in with sales of the Camry-based Solara coupe in Toyota’s official reporting procedures, meaning that various Prius models could also be counted together.
