Toyota was knocked out of its cushy spot atop the automotive industry by both Ford and Chevrolet during the month of April, but the Japanese automaker has no intentions of giving up without a fight. Toyota is planning a new wave of customer incentives, with the hopes of once again nabbing the top U.S. spot.
Toyota’s sales decreased 41.1 percent last month – ahead of the industry average of 34 percent — but the Japanese automaker will launch a wave of incentives to bolster sales in the coming months, according to Automotive News. Additionally, Toyota will boost production of its Camry sedan and RAV4 SUV, two of its most popular models.
“We’re confident we will grow market share through 2009,” Bob Carter, division general manager, told Automotive News.
Dubbed “Perfect Timingâ€, the new sales campaign will offer buyers bigger incentives and interest rates as low as 0 percent. Details of the event remain unknown, but the sales event will run May through August and cover virtually every new Toyota model.
Carter didn’t elaborate on how much Camry and RAV4 production would increase, but added current supplies were at 58-days, or slightly below normal levels.
