In order to maintain a “cool” image among discerning consumers, Toyota plans to limit the number of cars its Scion brand sells next year, according to the Wall Street Journal. The report echos a story by Reuters from January indicating Scion planned to remain low volume for the sake of its hip image.
At the time, it wasn’t clear how Toyota would ensure sales didn’t rise too much. Toyota U.S. President Jim Press focused on keeping the number of models low, and not adding a fourth vehicle to the range. “We want to keep it about where it is and the number of products very simple,” he said.
According to the WSJ report, it now appears the automaker will also specifically limit the number of units produced in order to keep sales around the 150,000 annual target.
