02/19/2008, 7:25 PM

Hybrid

Toyota to move hybrids upscale?

Although Toyota doesn’t sell its Crown sedan in the U.S., its launch yesterday in Japan gives us an indication of what to expect from future Toyota hybrid models. Toyota plans to use hybrids as the range-topping trim level throughout its entire vehicle lineup.

The launch of the Crown hybrid sedan is just the first step in establishing the powertrain as the earmark of the most premium model. In addition to the hybrid powertrain, future Toyota hybrid models will also feature a number amenities not offered on lesser models.

For example, the Crown Hybrid commands a $21,600 premium over the non-hybrid model, but also includes a range of extra electronic gadgetry. Some of the extras found on the Crown Hybrid include an LCD instrument panel and a night-vision pedestrian detector.

“Right now, that’s how the strategy is looking,” Shigeki Terashi, executive chief engineer at Toyota’s product development group, told Automotive News. ” We’ll add some extra features onto the hybrid to establish it as the superior grade.”

In addition, Toyota’s future lineup will utilize dual-platform architecture which will allow every vehicle to have a hybrid counterpart. Moreover, the architecture would allow some vehicles to receive a hybrid powertrain during its normal lifecycle, rather than waiting for an all-new model to bow.

The news that Toyota is planning to move its hybrid models upscale is a bit surprising, given their green, thrifty image. Toyota already makes one $100,000+ hybrid — the Lexus LS600h — but is best know for its rather affordable Prius sedan.

Honda is taking the opposite approach with its future hybrids and is preparing to launch an affordable hybrid-only model.

 
 

02/19, 7:43 PM

posted by:

DrFill

It’s Toyota’s market, so whatever is clever.
The 600 is kicking a whole lotta ass.
The Prius sales are skyrocketing, and a redesign is afoot.
Watch and learn.
DrFill

02/19, 7:59 PM

posted by:

400horseSS

Kickin alot of $100,000 hybrid ass (no competition), nobody cares about hybrids unless you live in LA or Florida

02/19, 8:11 PM

posted by:

Jordan

if nobody cares, then why is every single automaker adding more and more hybrids to their lineup? even in truck segments, as gm is doing?

02/19, 10:19 PM

posted by:

johnnycanuck

I just don’t get it. If I had 100 large to blow on a car I wouldn’t give a flying f*ck if my neighbor 2 blocks down the road could even spell hybrid. Let those who tend worry so much they get migraines over the price of cheese calculate their carbon footprint. I’m buying a f*ckin’ Vette.

02/19, 10:41 PM

posted by:

400horseSS

I heard that johnnycanuck, and Jordan its to please tree huggers like yourself and Al Gore.

02/19, 11:23 PM

posted by:

jayjc08

Jordan- Because, it’s a trend. Just like pop-up headlights, flames, spinners, fender flares, hood bulges. If you look at the cost of producing a hybrid, the waste it generates to create and dispose of the batteries, then maybe people would think a little bit differently- Overall, it’s a fairly good gain, but nothing major. Buying a simple sub-compact/compact, or a used car would be a much better option.

But in other terms, if you don’t have a hybrid in your lineup, you must be a polluting, filthy gas hog, and so must be the owners.

02/20, 1:37 AM

posted by:

sharpie

Product development is always about timing and trend. Other automakers make hybrids because they see profit and they don’t want Toyota to dominate. However, it is still a novelty! It might never totally go away, but its popularity will die eventually with people accepting smaller cars with more fuel efficient engines. Also don’t forget diesel! Once the emission issues are worked out, it may just be the death nail for hybrids.

Finally, there are some government incentives that push hybrid, that will not last forever. Tax break, the right to use HOV lane are a couple of them. These regulations can change!

When the hybrid market finally starts shrinking, it will be relegated to “range-topping” trim on some luxury Toyota only. If hybrids are predicted to be strong for years to come, where is the Prius hybrid brand that Toyota promised? That’s proof that hybrid will probably never be mainstream, Jordan!

02/20, 3:22 AM

posted by:

Rover3500

Since when was Toyota anything premium and deserve a premium price tag? The single biggest thing they could do to help global warming is destroy and recycle every Toyota ever made. Not only would this help emmissions greatly, but the visual pollution would also be gone from our roads. While they are at it, take Hyundai with you too. Soulless, mind sapping junk

02/20, 7:47 AM

posted by:

DrFill

Yeah, Hybrids are a trend
Like crossovers, autoshift tranny, and NAV systems.
Don’t player-hate
Appreciate!
DrFill

02/20, 8:07 AM

posted by:

DeansterTJ

Rover, Toyota may be a the corporate 800 lb. faceless gorilla, but Hyundai is all good. They’ve got soul, look at the Tiburon, Genesis, and the Veracruz. Decent entries that are getting better by the year. They’re priming the company for some really off-the-wall **** in the next few years - just look at all the crazy Kia concepts.

02/20, 8:09 AM

posted by:

DeansterTJ

BTW, where I live (Montreal) no one even knows what a hybrid is, let alone drives them. That being said, this is also a city that likes to throw trash on the ground and burns more oil in a single winter than all of Texas produces in a year.

02/20, 8:28 AM

posted by:

livelyjay

If I had 100 large to spend I wouldn’t really care about my carbon footprint either. I would, however, be buying a Prius for commuting, and then whatever else I could afford with the other $75000 for a fun car (Vette, Exige, Caymen S, etc).

02/20, 9:07 AM

posted by:

350Zed

@DrFill

Let 400horseSS have his own personal delusion. It’s a place where everyone still has leaded fuel, carburetors, and mullets.

The rest of us know that Toyota is leading the market, regardless of whether their ploys are brilliant engineering or pure marketing fluff.

I’d like to see Toyota put out more performance hybrids. First, give us a hybrid Lexus IS (but fix the handling so it’s actually got some “sport” in the “sport sedan”) then give us a new hybrid Celica or Supra coupe!

02/20, 10:02 AM

posted by:

DrFill

Actually, I think Lexus is on the wrong side with Hybrids, putting them on heavier cars to make more power.
The only Lexus that has worked is the RX
Strangely, I think the S400 Mercedes may be the best approach. If it gets 25 MPG, and is in the $80k range.
Lexus should spin off the Prius, and make one that looks hot, 0-60 in 8.5, and cost $35k, with 50 MPG
DrFill

02/20, 11:17 AM

posted by:

SwerveEarly

Hybrids only make sense economically for certain people in certain situations.
Adding $25K for hybrid system blows any economic reason for buying hybrid out of the water. Yes I know they said they are throwing in a LCD ($200 value and a night vision gimick another $400 value). But really it will take 400,000 miles to get your money back on gas $ saved.
Thats not the point? Is it the carbon foot print they are selling or the bragging rights to hold your nose just a degree higher then your neighbors.
Seems a lot easier to just eliminate a few trips and alter life style a bit. But I guess their are no profits for anyone in that so who is going to lead the charge and manipulate the media.

02/20, 12:29 PM

posted by:

DrFill

People always want the latest and greatest, especially Americans.
There is nothing special or sexy about gas or diesel.
But hybrid is state-of-the-art, and puts you on the cutting edge.
And you might actually save some gas.
Hybrids will only get better from here, and by 2010, companies will be using lithium-ion, making the next generation of hybrids even more desirable.
One way Toyota can use hybrids as the top banana is to remove the XLE Camry, for example, and just go LE, SE, Hybrid, and make all XLE features standard, plus you get a Hybrid engine.
If that is their plan for the U.S..
A Corolla Hybrid is mysteriously absent.
DrFill

02/20, 1:30 PM

posted by:

400horseSS

I guess you have a hybrid 350Zed ???

02/20, 5:56 PM

posted by:

CA36GTP

$21,600 premium for a hybrid?? And people are bitching about GM’s hybrid trucks??

02/20, 9:23 PM

posted by:

autonut

Those numbers are taken out of Japan. Cars cost much more in Japan. Camry cost around 30K is US equivalent. Japs in love with electronics, we (in US) are living in stone age electronics and gadgetry wise. It works there, 21 large will not work here in theory, but in practice Toyota sells more LS600 hybrids then LS 460. go figure. People with a lot of money are different from you and me.

02/21, 9:30 AM

posted by:

AdminStar

It was my impression that hybrids were already upscale variations of the vehicle models. Is there a “stripped-down” hybrid vehicle on the market today? With the advent of more efficient batteries and better internal configurations, hybrids can have all the techno-goodies found on the most expensive model version…which tend to cost less than the hybrid.

All carmakers should offer to recycle their vehicles after 10 years of being on the road. You’ve got a 10yo Buick sitting on a Used Car lot that nobody’s gonna buy. GM should offer to pay the market value and recycle the car. They can use this “underground” chop-shops that do that anyway (when they receive stolen vehicles). Now the shop-shops can become legal business services that dismantle vehicles and ship the components to facilities that can re-process the materials (ie metals, plastics, glass, etc.).

02/21, 11:08 AM

posted by:

kgm777

Hybrid or no, the very nice Crown Majesta should replace the Avalon in the U.S. This car should also replace the gussied-up Camry that is the current Lexus ES350.

http://toyota.jp/crownmajesta/index.html

02/22, 10:40 AM

posted by:

jackjimturkey

“Toyota doesn’t sell its Crown sedan in the U.S?”

LLN is as myopic as you nerds.

johnnycanuck good **** at 1019p on the 19th

Rover: “Since when was Toyota anything premium and deserve a premium price tag?” good question.
The answer: since it found a soft-minded customer base.

DrFill: don’t ever use the term “player-hate” again

jay: “If I had 100 large to spend I wouldn’t really care about my carbon footprint either. I would, however, be buying a Prius for commuting …”
No. I’d buy an Altima coupe for commuting.

 
 
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