The numbers are in and Toyota fell just short of its goal to sell 200,00 Tundra pickup trucks in 2007. Toyota managed to move 196,555 Tundras in 2007, only 3,445 trucks short of its goal. The Tundra finished fifth overall in full-size light-duty truck sales, finishing just behind the GMC Sierra at 208,243 units.
Toyota set the bar high for the Tundra, but several problems and one recall probably prevented the truck from reaching its sales goal.
The Ford F-150 held onto its title of Best-Selling Truck for the 31st year in a row — as well as the crown of Best-Selling Vehicles for the 26th straight year — and moved 690,589 units in 2007. However, F-150 sales were actually down 13.2%.
Sales of the recently redesigned Chevrolet Silverado stayed relatively flat — slipping by only 2.8% — and its 618,257 units moved landed it at the number two spot on the sales chart.
The Dodge Ram rounds out the top three with sales of 358,295, only 2% off from last year.
The biggest loser was Nissan ’s Titan, which only manged 65,746 sales. The Titan is hampered by its lack of configurations, but a diesel version is believed to be in the works and should bolster sales.
