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Toyota unveils 4.6 V8, 2010 Tundra Work and Platinum packages

02/11/2009, 4:37 PM

By Andrew Ganz

Toyota quietly introduced its mildly revised 2010 Tundra pickup today at the Chicago Auto Show, including a new 4.6-liter V8 engine and two new packages aimed at very different ends of the market: The Tundra Work Truck, geared towards commercial users, and the Tundra Platinum, a new range-topping premium model.

The all-new 4.6-liter V8 slots below the 5.7-liter V8 currently offered. With 310-horsepower and 327 lb-ft. of torque, its output is increased substantially over the outgoing 4.7-liter V8’s 276-horsepower despite the new motor’s lower displacement. Toyota says the engine, which will be mated to the six-speed automatic transmission used in the 5.7, will be capable of up to 15 mpg in the city and 20 mpg on the highway.

The Platinum model – available on CrewMax models with the 5.7-liter V8 – adds $5,140 to the standard Limited. That chunk of change gives buyers a billet-style grille, 20-inch alloy wheels, memory driver’s seat, moonroof, navigation, wood-tone trim, heated and cooled (front) leather seats and unique trim inside and out.

At the opposite end of the spectrum, the utility-focused Work model will drop about $550 (pricing has yet to be announced) from the entry-level Tundras. Black exterior trim, vinyl seats, simplified gauges, removed interior courtesy lamps, rubber flooring and manual mirrors round out the changes. Toyota says that some convenience features, including cruise control and keyless entry, can be added in options packages.

All 2010 Tundras get a mildly revised grille and tail lamps. Knee airbags for the front passengers will also be added as standard across the range.

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02/11, 4:43 PM

posted by:

Z06ified

I know that picture is of a base model “work truck”, but man that thing is ugly looking. A base model Ford, Dodge, or GM pickup looks much better than this base model Tundra.

02/11, 4:46 PM

posted by:

A4

tundra PLATINUM? i smell lawsuit, toyota.
and ANY level Ford, Dodge, or GM pickup looks better than its Tundra counterpart.

02/11, 5:02 PM

posted by:

CADDY-V

WOW!! How many recalls is this one going to have???
Toy-yo-DAA stick to making small ugly cars. Hasen’t it cost you enough yet to try to play with the big boys?
First you pay all that money to built a plant in Texas so people can think your American and you build American trucks.
Then you pay who knows how much money to get” truck of the year ” just so peopl can go look at this ugly sh*t.
Then you get how many recalls on this truck??
Come on let it go. No REAL man would drive this sh*t over a Ford/Ram/GMC/Chevy lets keep it real.

02/11, 6:02 PM

posted by:

Tritonpower5.4

Its “mildly revised.” Well it needs more than that because its still ugly and I smell a lawsuit coming with the “Platinum Edition.” Ford had it first and I hope they sue Toyota for everything they got which I have heard right now aint much.

02/11, 6:20 PM

posted by:

BlazeAbraham09

Damn it! You’re kidding!!! My 4-Runner has the 289…this new V8 has small displacement and more HP/torque…totally not fair. They better give me a free engine transplant.

Tundra Platinum? A fully loaded Tundra is already close to $50K…any higher, and that’s Escalade/Sierra Denali territory. I don’t think the people who buy Tundras really look for something like a Platinum package. They should’ve gone with a factory-tuner Tundra that would compete with the Ford Raptor. That would’ve been really cool, especially with the TRD supercharger and lift-kit.

02/11, 6:21 PM

posted by:

Jon Luc

These trucks have NEVER lasted more than 14 months where I work. For heavy work, they’re garbage, For haulin’ your dirt bike to the track, they’re great.

02/11, 7:05 PM

posted by:

olds307

Can’t beat a GMC/Chevy in this segment!

02/11, 7:16 PM

posted by:

mujician

Actually the Platinum is carried over from the Sequoia that Toyota used before Ford. So get your facts strait before acting out. You people haven’t look at this truck much have you. Dodge just matched it’s horse power, and Ford is the only one with more towing capability.

02/11, 7:18 PM

posted by:

mujician

Did you know that it is now in 3rd place in overall sales behind the Fseries and Silverado and moving up quick? Probably not!

02/11, 8:22 PM

posted by:

jayjc08

It’s too bad the regular cab is so ugly.

I actually really liked the old Tundra. It was just an honest work truck, while the big players had moved onto more fancier things. But now they’ve possibly made the Tundra TOO large, the frame is too weak and the engines aren’t all to reliable. I’ve also heard about premature transmission problems.

02/11, 9:13 PM

posted by:

Borat

They are popular in Texas, perhaps because they are made there. We have a new Rebel truck.

02/11, 10:57 PM

posted by:

DrFill

Now that the Peanut Gallery has spoken, and the Hater-ade is all over the floor……….
The new 4.6 should prove a great addition, as it is as powerful, and more efficient, than the 5.4 Ford Triton
The interior still needs a redu
Keeping the CrewMax was a wise move, as it will have interior advantages over ALL other crews.
And the competition STILL is chasing the performance of the 5.7.
If you will spend $40k, the 6.2 by GM will match it
Nice job, ‘Yota
DrFill

02/11, 11:01 PM

posted by:

johnnycanuck

Grasping at chopsticks.

02/11, 11:56 PM

posted by:

02VortecAVALANCHE

Has anyone ever drove one of the Toyota Tundra’s well I have and that thing is a beast!!! Or you just going by what you here on the net? We haul a 35 foot toy hauler with ours, and a 21 Gambler bass boat. You would have to have a 2500 to pull the toyhauler. I have a avalanche and you can tell the boat is on the back when we haul it. The tundra tows that thing like its not even there. We have had avys, hemi’s, Silverados, titans, and f-150s so far the tundra is the best so far.

02/12, 12:37 AM

posted by:

sequoiatrader

A 35 foot toyhauler with a 1/2 ton? What kind of toys do you haul… hot wheels? Technically I suppose you could haul a 35 foot toyhauler with a Geo Metro, stopping that trailer loaded is an altogehter different matter. Which I suspect is no picnic with a 1/2 ton anything. Not to mention the extraordinary strain you are putting on that transmission. But hey, what do I know? I think what I saw in an earlier post summed it up pretty good. Here is my version, if you need a truck that performs like a truck should, buy a Ford or GM. If you like driving a large car that that looks like a truck buy a Tundra.

By the way I have driven every one of the trucks you mentioned. Too bad you fell for the Titan scam.

02/12, 12:44 AM

posted by:

theonetwo

Over rated. I dont see what all the hype is about.

02/12, 1:53 AM

posted by:

The Stig

Domestics succeed in this segment yet Toyota has done nothing to differentiate themselves in the market such as diesel. Waste of time looking at this thing.

02/12, 2:17 AM

posted by:

fordman

To sttop a lawsuit from Ford,Toyota should call it the Japinum edition and put slanty eyed headlites on it.
Really,this thing is hideous.

02/12, 8:43 AM

posted by:

Tritonpower5.4

Hey Dr. FIll in what world is a 310 HP 4.6 liter V8 More powerful than a 320 HP 5.4 liter V8? Enlighten me!

02/12, 9:00 AM

posted by:

Need more oil for GM

Nobody drives jap trucks. Everyone would rather drive a tough, durable and reliable truck from General Motors. Tundras don’t last while a Gm truck will run for 1 million miles easily

Buy American. Buy GM. It is your duty

02/12, 10:32 AM

posted by:

wbent

The f*&^ing thing still has an air pump because of the engines inefficient burn rate and if 165 ftlb of torque at 1500 rpm is what you guys call a beast……well lets just say I will bet no one on here has towed 10,000 lbs in the real world with this thing, give me a GM or Ford 1/2 ton any day. They don’t need smoke and mirrors to sell trucks. Third in sales, first in recalls, worst in TGW index and most consumer complaints on NHTSA. Be very proud Toyogasmatics

02/12, 12:26 PM

posted by:

02VortecAVALANCHE

Trailer brakes anyone??? Thats how you stop a 35 foot toyhauler. That tranny is a beast in the tundras. How come I see more chevys, and fords, and dodges on the side of the road than i do toyotas. Do get me wrong but atleast in the tundra you dont have to change a fuel pump every 30,000 miles like you have to do in a chevy.

02/12, 12:35 PM

posted by:

02VortecAVALANCHE

correction Do get me wrong but atleast in the tundra you dont have to change a fuel pump every 30,000 miles like you have to do in a chevy. I ment to say don’t get me wrong but atleast. my bad.

02/12, 12:40 PM

posted by:

wbent

How about sway control as well like Ford and Dodge, What about a factory brake controller with 328 parameters compared to the latest prodigy at 120. Ever do the math. How many full size Tundra’s are on the road compared to Ford Gm Dodge. 1 in 30, 1 in 50 maybe more. The Tundra is a cobbled together piece of crap and it does have its good components but for every good piece there are two WTF components IE Frame, Engine, tailgate and suspension dynamics. Ever wonder why the Sequoia rides on a different frame… as in fully boxed, is it possible that Toyota engineers realized a mistake to late for Tundra but soon enough for Seqouia. Just a thought.

02/12, 12:55 PM

posted by:

yarddog82abn

NO!…NO!…NO!…NO!…NO!…NO!…NO!…NO!…NO!…NO!…NO!…NO!…
WE ARE NOT GOING THROW THIS AGAIN!!!!!!!!!!……………..

02/12, 2:11 PM

posted by:

wbent

What? Its ok for Toyota to come at Ford and GM with their “Truck That Changes It All” campaign throwing down the gauntlet with utter and absolute BS and when it is pointed out by fact “We are not going through this again” Horse****. You Toyogasims want to talk truck lets talk……but when the CEO of Toyota comes out publicaly and states that “Ford does not understand trucks…” it is complete arogance whether he was to use Dodge, GM or Ford. Name a topic, I live, breath and supply class 1 to class 8 trucks to commercial users for the last 15 years. At least the boys at Nissan market their truck for what it is and what it was meant to be, nothing wrong with that. The Titan in real world enviroments actually does better than the “truck that changes it all”.

02/12, 5:00 PM

posted by:

GMmalvado

Yeah, I really don’t see this helping them TOO too much. I mean, regardless of the amount of awesomeness any non-domestic truck may have, it won’t outsell an F150/Silverado/Ram, simply because of heritage. Heritage Heritage Heritage. This segment of Toyota is one that they really shouldn’t put too much effort in, simply because they can’t win. And it takes a lot for me to say that domestics are better (SOLELY in sales), but in this segment, I feel they stand less of a chance than any domestic.

02/12, 11:58 PM

posted by:

02VortecAVALANCHE

How can you say that the CREWMAX TUNDRA looks like a car??? Next all Im saying is that from experience that the Tundra has been a real good truck. I know when we pull the boat with my AV is moans and growns, the tundra pulls that thing like nothing. I think it is a really nice truck personally throw on some BBS rims, and a BORLA exahust and you have a sharp looking truck. My .02 cents

02/13, 3:05 AM

posted by:

sequoiatrader

I never said the Tundra looks like a car, on the contrary I said it was a car masquerading as a truck, not unlike the Titan. I will give you that the Tundra has nice appointments and fast off the line response. Still, for everyday truck use it just doesn’t stack up to the domestics, especially F150 & Silverado.

I live in an area with lots of agriculture & oil applications. You know how many Tundra’s are being used for work applications… very few.

As for the trucks on the side of the road broken down. Since there are more F150’s & Silverados on the road, naturally we would see more of them break from time to time. Take note that most tow trucks are also Fords & Chevys. I guess since the subject of durability was brought forward by you Avalanche, I have to ask, how many F150’s do you suppose ended up in the shop with broken crank-shafts last year compared to Tundra? How many people were trying to load a quad in their Silverado and had the tailgate collapse compared to Tundras? On a percentage basis Tundra will fail miserably in those comparisons.

02/13, 4:08 AM

posted by:

fordman

The Japs need a geography lesson. They think Texas is Japan! Can somebody tell me why all Jap vehicles look like crap? Maybe Dr. Fill could expand on this question.

02/13, 7:05 AM

posted by:

DrFill

That’s easy
Trying to fit in and keep up with Ford
Since they outsell Ford, mission accomplished
(Tundra still looks twice as good as the Ford though)
And ‘Yota doesn’t make anything as ugly as Freestyles or Focus
DrFill

02/13, 8:48 PM

posted by:

jayjc08

Once again, Dr. Fill has to get something in there to say about banging on domestics. The Freestyle isn’t ugly, but bland. It’s actually my first choice to get my parents to replace their Taurus wagon. Lastly, if they outsell Ford and their mission is “accomplished”, why would they be trying to fit in and keeping up with Ford? Your statement totally contradicts yourself.

But I’m not going to fall into your argument, because it would be foolish to argue that Toyota’s are “good” or “better” looking.

Sequoiatrader- Just one part of the reason you don’t see many industrial/fleet duty applications for Tundra’s is part availability. There’s already a huge part infrastructure for GM’s and Ford’s. That’s also why you don’t see many Ram’s or Titans used for those applications. Most fleets have yet to be extremely concerned about fuel economy, but reliability and part availability are key.

So another reason why some people may say “heritage” or “name brand”. But when it comes down to fleets and true work trucks…

02/16, 9:55 AM

posted by:

Napper

I have driven both the older and newer tundra. They seemed nice enough. So my comment will be the newer one really doesn’t look that bad once you reach a certain trim level and is surprisingly peppy …i mean really .Its accleration number putsin the low 6’s 0-60. My mechinic owns one..and although overall pleased its plaugued with electrical, and expensively complicated sensor groups.

I don’t like trucks per say….if your gonna get one , get a deisel that can pull and carry a ****load of poundage. Japans valiant efffort into a completely American areana ….just shows when we what to do something right., We prevail over a percieved technologically advanced company like Toyota.
Stick to corolla toyo. Texas? my god they are everywhere.

02/17, 12:05 PM

posted by:

Need more oil for GM

What’s good for General Motors is good for the Country.

02/26, 12:27 PM

posted by:

jackjimturkey

People who do real work don’t drive toyota trucks.

 
 
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