Toyota used last year’s SEMA in Las Vegas to launch its all new Corolla and Matrix, and the Japanese automaker is continuing its new car trend in Vegas with two custom versions of its new Venza crossover. In addition to the two one of Venzas, Toyota also showed off a host of unique creations.
Although Toyota is best known for practicality and reliability, the Venza SportLux shows off the automaker’s wild side. The SportLux swaps its grocery store duties for some serious performance, which includes a lowered suspension, a body kit, oversized wheels and tires and a set of performance brakes. Underhood, the SportLux receives a TRD-sourced supercharger, although no power figures were released.
The SportLux’s interior receives a healthy dash of sport, with black and red leather seats and a fully customized dashboard.
The Venza ASV (Active Sport Versatility) is a more modest take on the Venza, but still sports plenty of SEMA-worthy aftermarket parts. Intended for the more active lifestyle, the ASV adds a Five Axis body kit and 20 inch wheels. Behinds those 20 inch rollers lurk TRD performance brakes, giving the Venza some added stopping power.
Toyota’s booth was filled with other one of customs, including a Tundra co-developed with Ducati, a throw-back Tacoma pickup truck and a radical RAV4.



11/04, 4:32 PM
posted by:
Need4SSpeed
Oh wow it’s a Matrix… Big whoop…
Toyota doesn’t sell anything that should even be at the SEMA…
11/04, 4:41 PM
posted by:
Borat
I don’t know about Toyota not selling anything, but I agree that it is hardly SEMA material and 99.9% of Toyota customers don’t know what SEMA is. However, Toyota is still largest car company (sadly and ironic but fact).
11/04, 5:58 PM
posted by:
yarddog82abn
Sad… Toyota lost all of it’s cool, I remember when Toyota was badas, the Supra, MR2 Turbo, Celica, MR2 Spider, now they just sponsor every thing, and have no cool car, most Corolla’s and Camry’s on the road are plane, dirty, and are barely maintain, and they say “Limited” but have cloth seats??? Toyota you are so out of touch with “Car Nuts” that we don’t care if you are No. 1, that you have “the best cars and trucks in the market” you can put lipstick on a pig it’s still a pig… Sorry Toyota but your out, and we are not letting you back in until you bring back the cars that made you cool… Lexus don’t count, you sead it your self it’s a Lexus…..
11/04, 6:09 PM
posted by:
johnnycanuck
A car nut to Toyota is a Planters product that falls under the seat.
11/04, 6:32 PM
posted by:
idrinorbarsaku
truthfully, i’m not really interested in much of anything at sema. I’m not a huge fan of over doing a car. I like the plain looks of a car with very little touch up like new exhaust and better rims, not huge ass one like on that venza. the only thing that looks good at the sema shows are the women:)
11/04, 7:27 PM
posted by:
tyler_is_aero_tt
Screw all of these, bring back the Supra and the Celica. Why did they ever kill both of them?
11/04, 7:56 PM
posted by:
acura_el2000
that Ducati Tundra is sick as hell!!
11/04, 7:57 PM
posted by:
Kaizen
Celica wasn’t killed. They call it the Scion tC, like it or not. Don’t worry, your Supra is coming in a few.
11/04, 9:31 PM
posted by:
LQQK TwiCe
The Venza looks real nice minus the center exhaust otherwise i like it, of course you guys don’t like it but thats a given.
11/05, 12:39 AM
posted by:
JPLee
venza (rx400) is ok. I’d rather just buy the lexus version instead. The Ducatti-Tundra looks cool as a concept though….
11/05, 10:06 AM
posted by:
beatusmongous
The Sienna made me fall out of my chair with laughter. That was REALLY funny.
The Tacoma was decent, though. Everything else was just ricer heaven, and it looked like poo on a stick.
11/05, 1:26 PM
posted by:
nestle_s
you know what i am not a big toyota fan, but i have to say that green yaris looks pretty sweet! it reminds me of their 80s hatchback’s back then. i also like how the venza’s that they had look pretty good!
11/05, 1:42 PM
posted by:
JDMLover
Thses cars are really nice!
That Rav-4 is killer, did not know what it was from the front end.
Where are the camrys? i would LOVE to see some superchargerd V6 camry!!!!! 300+ hp damn
That Red Tundra is the onyl Truck in the world i like. That **** is hot!!
That yaris is really sweet! Love the look.. put a turbo and convert it to RWD…..Fit KLLER!
The Venza is really love the shape.
The sienna is cool but put bigger wheels and drop it!!!
I can do up a Toyota real good if they gave me the money and any one!!
SOME OF YOU ARE JUST ****ING HATERS PERIOD. GO BACK IN THE HOLE YOU CAN OUT OF
11/05, 2:57 PM
posted by:
yarddog82abn
JDMLover……
We are not hatting on Toyota, we are just op-set the the,
“TOYOTA” “THE WORLDS NUMBER ONE AUTOMAKER….
has some weak $#!+ out at SEMA, we just expected more from them, that’s why they are off the cool car list, and I will also like to say that the Scion tc, is in no way a Toyota Celica, The legacy of the Celica is to much for the “tc”, come on 4-in-line, Turbo AWD, one of the best Rally Cars in History, NO………….
Toyota has stepped away of what made it every one’s favorite TOY, now it’s just another car brand, so like I sead you can put a sticker on it, give it nice wheels and call it “Betty” it’s still a pig….
11/05, 4:23 PM
posted by:
Need4SSpeed
Haha until Toyota actually comes out with something that has the stamp of approval by “real” car enthusiasts the only Toyotas that should be at SEMA should be in the parking lot….