RSS RSS Twitter Twitter
Leftlane - news, reviews, and info for the auto-industry
 
 

Trademark filings shed light on automaker plans

03/24/2006, 7:40 PM

By admin

In any industry, one sure way to get a glimpse of future product plans is to query the U.S. patent office for various automaker names and brands. We already told you about the Infiniti G37, FX37, and M37. Well, we did a little more digging, and found a number of fascinating product name trademarks that hint to new products that could be just around the corner. Lincoln MKV? Mercedes GLK? It’s all after the jump…

Below are some recent filings with the U.S. patent office:

Lincoln MKV (March 1, 2006)
This name clearly follows Lincoln’s new “Mk” or “Mark” naming scheme. Lincoln has announced the MKS (a new sedan), the MKZ (the Zephyr) and the MKX (the Aviator). So what is the MKV? Lincoln once had a Continental called the MKV. Could the Lincoln Continental Concept be coming to life? An answer to the 300C? Perhaps related to Fordrear-wheel-drive sedan? Alternatively, it could be a new name for the Navigator. No one knows for sure, but time will tell.

Mustang GT-R (March 7, 2006)
The name “Mustang GT-R” was first conceived in February, 2004. However, it was just opened for opposition on March 7, 2006. What could this be?

Mercedes GLK-Class (March 14, 2006)
Mercedes first filed for the GLK-Class name in July, 2005. This February, it also registered the name GLK63, to reflect its new 6.3 liter AMG engine. The GLK name was also opened to opposition on March 14, 2006. This suggests Mercedes plans to use the GLK for its compact SUV, rather than MLK. The MLK name was last touched in 1996.

Mercedes CLK550, E550, CLS550 (December 12, 2005)
Is Mercedes considering dropping the new V8 engine from S550 into the CLK-Class, CLS-Class, and the E-Class. This looks like a strong possibility…

Cadillac BLC (2005)
At the same time Cadillac filed for the “BLS” name — which it now uses — it also filed for the name BLC. Is a coupe version of the BLS in the works? Perhaps…

Camaro Z28 (2006)
At the same time Chevy revived the trademark on the Camaro name, it also revived the name “Z28.” Will the new Camaro have a “Z28″ model like the classics did? Or is this just a precautionary measure?

Lexus LX600, LX590, LX570, LX550, LX520 (February 21, 2006)
Ok, so we know a new Lexus LX is coming. But that’s about it. We’re sure some of the above engine configurations will be used, but not all of them.

Mercury Cougar ZN (March 21, 2006)
This name was first filed in 2001, when the Mercury Cougar ZN debuted. The Mercury Cougar coupe, in its latest form, existed between 1999 and 2002. On March 21, 2006, there was some activity with this filing. Is Ford planning a new Cougar to bring some youth appeal back to Mercury? Or is this just an echo from the past?

Infiniti G37, M37, and FX37 + JX, AX, VX (2005-2006)
For more information on the Infiniti G37, M37, and FX37, see our original report. In 2005 and 2006, there was also some activity surrounding the JX, AX, and VX names. The names could be used by Nissan or Infiniti. In 2005, there were rumors Lexus planned to use the “VX” name. Perhaps this was a counter-measure?

BMW Z1, Z5 (2006)
On January 17, 2006, BMW published the names Z1 and Z5 for opposition. Is BMW working on some new roadsters?

On January 13, 2006, Saturn registered the tagline, “Like Always. Like Never Before.”

Sometimes, automakers scrap applications entirely. Other times it cannot obtain the rights to the name. Below are some recently killed applications:

Buick Invicta (Dead: March 21, 2006)
Just recently, there were rumors that the new Zeta-platform-based Buick sedan would be called the “Invicta.” However, GM’s outspoken Bob Lutz said the car would be called the “Statesman.” Looks like Mr. Lutz was right.

Chevrolet Bel Air (Dead: January 15, 2006)
In 2002, Chevrolet showed the Bel Air convertible concept. It looks like this car will never see the light of day — at least not under the Bel Air name.

Ford GT Mark VI (Dead: December 11, 2005)
We already know the Ford GT is dead. Is this the nail in its coffin?

Chrysler New Yorker (Dead: September 4, 2005)
The name “Imperial” was re-registered by Chrysler just before this trademark was killed. We suspect “New Yorker” was an alternate name considered for the Imperial Concept.

Ford Equator (Dead: December 31, 2005)
In 2000, Ford showed the Equator concept. This year, another Equator concept was shown. We doubt Ford has scrapped plans for this car. Rather, it looks like they may not have been able to secure the name.

In late 2004, BMW registered names relating to the 4-Series, including 425, 435, and M4. However, it has since been reported that BMW scrapped plans to use the name, and will instead continue to refer to its new coupe and convertible as 3-Series models.

    Print This Post

New car price quote

Zero obligation price quote from a trusted local dealer.
 
 

03/24, 8:51 PM

posted by:

decaturpsalm

Great report. Thanks.

03/24, 10:17 PM

posted by:

Anonymous

About the Cadillac BLC name, there have been rumors that Cadillac will get an Epsilon-based coupe and convertible. Epsilon is the platform used by the Cadillac BLS, Pontiac G6, Saturn Aura, Chevy Malibu and think some Saab model. Too bad it’s FWD, but if it’s Epsilon-II, it may be AWD-capable.

03/24, 10:24 PM

posted by:

Anonymous

You didn’t mention the Astra trademark registered by Saturn Corporation on Jan 10.

03/25, 12:09 AM

posted by:

Count Drokoo

very interesting indeed

03/25, 1:58 AM

posted by:

Steve

I really hope Lincoln and Mercury both put out two very cool and very different products.

03/25, 2:20 AM

posted by:

Jeev

I thought the “GT-R” name was trademarked by Nissan some 40-odd years ago……….

03/25, 11:41 AM

posted by:

Left Lane News

the name only applies to “Mustang GT-R,” not GT-R by itself.

03/25, 1:11 PM

posted by:

JD

Good report!

03/25, 1:23 PM

posted by:

Thing2

the lincoln in the photo looks like the Mark X convertible concept they came out with earlier… possibly the same car different versions?

03/25, 2:12 PM

posted by:

CTR

Thing2 – That is actually a Continental concept (hardtop) that was out on the auto show circuit a few years ago the same time as the ford 59 concept. It has suicide doors, I remember it was a very cool looking car inside and out.

03/25, 2:22 PM

posted by:

CTR

If you do a google search for Licoln Continental Concept, the first article that comes up is from LA Times, lots of good pics.

javascript:openwindow(’Linc_Cont_19-640.jpg’)

The Mark X concept was re-designed from the latest T-Bird model that was just retired.

03/25, 2:38 PM

posted by:

Thing2

thanks CTR, i was just making speculation based on that they both shared the same front which i think would be perfect for lincoln if they finally do use this one and not the similar but crappier one they have been using

03/25, 3:16 PM

posted by:

Wayne

From the creators of the MAlibu Maxx….what a looker that is…..

03/25, 4:34 PM

posted by:

Michael Spadaro

Only time will tell….

03/25, 4:38 PM

posted by:

Michael Spadaro

What do “opened to opposition” and “opened for opposition” mean?

03/26, 2:11 AM

posted by:

John

Good question… I’d like to know as well.

03/26, 3:01 PM

posted by:

CTR

Opened to opposition means a company or individual has come forward to oppose another company from using a name with a claim that the name is already used as a brand name for marketing their product. Open for opposition means a company wants to patent a name and the patents office has to go through due process to be sure that the name is not already used prior to granting a patent.
ie; Ford was going to ressurect the Futura name from the 50’s and 60’s, but Pep Boys contested it, claiming that they have and are currently using that name now for the last 20 some years as a tire line and ended up blocking Ford, who even though they used it first, had given up that right when they dropped the name and didn’t patent it.

03/27, 2:20 PM

posted by:

spuds

Then there are the companies that file bogus trademarks to throw of sneaky types like you. Do you really think Mazda is going to sell a CX-1, CX-2, CX-3, CX-4, CX-5, CX-6, CX-7, CX-8 and a CX-9? Same goes for all those extra engine variants from Lexus on the LX, and Audi with Q1 through Q9. Just because they file a trademark doesn’t mean it’s going to happen.

04/21, 11:20 AM

posted by:

Andrew Charles

Kudos on the GLK, you’re probably the first media site to notice the change, although the wider automotive intelligence community has had details. Mercedes’ thinking on the MLK went through some changes, from a C-Class based crossover to a model based on the A-Class. Both were outlined by the German press, but neither seems to have proceeded far from the initial concept stage.

Opened or published for opposition simply means that the respective trademark office is accepting counterclaims, not that any have been made.

05/30, 1:40 AM

posted by:

Bambino

Whoa, this is all so full of spam.

So this means that there’s a change that the Mustang GT-R comes to production in one form or another???

 
 
You need to log in with your user name and password before you can leave comments.

    

Forgot your Password?

Don't have a user name yet? Simply fill in the form below and click the link provided in the
confirmation email. You must supply a valid email address to complete the registration process.

  
 
 
 
 
  • Login
  • About
  • Contact
Please note that you need to log in with your user name and password before you can leave comments.
  

login
cancel
Forgot your Password?
Don't have a user name yet? Click here to register now.

Simply fill in the form below and click the link provided in the confirmation email. You must supply a valid email address to complete the registration process.

  
submit
cancel
Leftlane is the leading source for automotive industry and vehicle news, new car research, future vehicle information, and reviews. Read by car shoppers, driving enthusiasts, autoworkers, executives, and investors, the website is updated throughout the day with the very latest auto news - as it happens.

Leftlane also provides consumers with accurate and media-rich information on every car currently on the market. In-market shoppers can review specs, read overviews, view high-resolution images, watch videos, and estimate pricing. No other automotive publication brings together the same degree of timeliness, thoroughness and accuracy as Leftlane.
 
submit
cancel