HAHA they’re not going for perfection anymore? lol should that be taken as a good sign???

Cadillac’s slogan sucks more the more you hear it. It may play in Peoria but everywhere else it is slightly embarrassing.
Not sure what to make of the Lexus slogans the passionate pursuit of potential is too alliterative. The other slightly meaningless. Lexus should be pursuing passion and character.

The Potential pursuit of passion
The Chase for Character

How about the passionate pursuit of soul.

or the passion and soul.

The current lexus slogan is ok those new ones are sucky.

LLN didn’t mention however, how they totally bombed on the “BMW Dropping ‘The Ultimate Driving Machin’ slogan.” story.

Their original slogan was the best. They ruined it with the changes. They should go back to it.

The relentless pursuit of people who wear Depends.

(V)ike: We were citing an AdWeek story on the BMW thing. And when better information became available we quickly published it.

The original slogan was great [The relentless pursuit for perfection]. Then, with the next slogan, there was way too much alliteration that it just sounded ackward [The passionate pursuit of perfection].

McDonald’s restaurants changes their slogans every five years or so – (anyone remember “food, folks, and fun” — UGG!).

That’s okay for McDonald’s, but not for an automaker. Change it if it’s necessary — but not for the sake of change. It cheapens your brand image, and makes customers insecure about the direction the company is taking.

I agree Dr*Manhattan, this change will do no good for Lexus. I personally also liked the original slogan. It does give a sense of insecurity as to where the company is heading. Besides, what difference will changing the slogan make…. its not like consumers are all sitting around analyzing their slogan. It is what it is.

How about:

“The Potential Pursuit of Passion”

“The Potential Pursuit of Potential”

“The Pursuit of Pursuit”

“What Are We Pursuing Again ??”

How about:

“We make overpriced ****ty cars…Lexus.”

“The best way to burn your money, the Lexus way”.

“Lexus is not Toy Ota, we only screw you if you have the cash to buy our POS vehicles”.

Dude who gives a damn about a slogan. The people who buy Lexus care more about the famous Lexus properties than anything else including what the small minority being the guys here have to say about it.

How about the relentless persuit of boredom…

Big mistake if it’s changed to either of those listed.

“Perfection” provided the image of an end, something absolute, a goal that few, if any, could accomplish. “Potential” is vague, subjective and lacking in a goal of supremacy.

They’ll never lose “perfection.” Don’t believe it.

“Passionate pursuit of perfection” is just retarded. Enough with the crappy alliterations already.

The original (relentless) was the best.

A new slogan isn’t going to change the amt. of 50 something real estate agents that walk into the dealership looking for wheels………

I think the original slogan was the best and it was this that defined the Lexus name. Just don’t expect passion and performance from Lexus and everything is fine.

Does anyone remember in the Cadilac thread I was joking about how they have been pursuing perfection for this long and still haven’t got there?

They could do some VW-like unpimp commercials making the Lexus logo on one hand.

“The Passionate Pursuit of your Grandmother”

… “LEXUS: The Perfect Persuit Of Potentially Passionless Relent.”

“Lexus: The cure for insomnia”

“Nothing is as boring as perfection, and we’re the proof”

“Lexus: The toaster with nice leather seats”

“The relentless perfection of badge engineering”

“If you want passion, get some Vi@gra”

“Lexus: Because Escalades are ghetto”

Who really cares what they choose. Fact is, Lexus is a great car. Ugly, but a great car. It won’t matter to me what they choose. It won’t influence me one way or another.

[...] both process and product. You know, that whole “relentless pursuit of perfection” thing they talked about for ten plus years, before going beyond even [...]