Comments on: Trademarks: Lexus slogan change in the works? http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html Car news, reviews, and specs for the auto-industry Sun, 8 Nov 2009 21:10:31 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Jon Luc http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266899 Jon Luc Sat, 09 Sep 2006 18:38:29 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266899 Who really cares what they choose. Fact is, Lexus is a great car. Ugly, but a great car. It won't matter to me what they choose. It won't influence me one way or another. Who really cares what they choose. Fact is, Lexus is a great car. Ugly, but a great car. It won’t matter to me what they choose. It won’t influence me one way or another.

]]> By: global_lightning http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266824 global_lightning Sat, 09 Sep 2006 04:01:15 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266824 "Lexus: Because Escalades are ghetto" “Lexus: Because Escalades are ghetto”

]]> By: global_lightning http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266823 global_lightning Sat, 09 Sep 2006 03:58:45 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266823 "If you want passion, get some Vi@gra" “If you want passion, get some Vi@gra”

]]> By: global_lightning http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266822 global_lightning Sat, 09 Sep 2006 03:57:34 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266822 "The relentless perfection of badge engineering" “The relentless perfection of badge engineering”

]]> By: global_lightning http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266821 global_lightning Sat, 09 Sep 2006 03:56:23 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266821 "Lexus: The toaster with nice leather seats" “Lexus: The toaster with nice leather seats”

]]> By: global_lightning http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266819 global_lightning Sat, 09 Sep 2006 03:55:19 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266819 "Nothing is as boring as perfection, and we're the proof" “Nothing is as boring as perfection, and we’re the proof”

]]> By: global_lightning http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266818 global_lightning Sat, 09 Sep 2006 03:54:35 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266818 "Lexus: The cure for insomnia" “Lexus: The cure for insomnia”

]]> By: Ricardo Head http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266790 Ricardo Head Sat, 09 Sep 2006 00:53:04 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266790 ... "LEXUS: The Perfect Persuit Of Potentially Passionless Relent." … “LEXUS: The Perfect Persuit Of Potentially Passionless Relent.”

]]> By: autoweirdo http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266703 autoweirdo Fri, 08 Sep 2006 18:14:22 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266703 "The Passionate Pursuit of your Grandmother" “The Passionate Pursuit of your Grandmother”

]]> By: The Stig http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266686 The Stig Fri, 08 Sep 2006 17:22:21 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266686 They could do some VW-like unpimp commercials making the Lexus logo on one hand. They could do some VW-like unpimp commercials making the Lexus logo on one hand.

]]> By: 1952 MG TD http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266661 1952 MG TD Fri, 08 Sep 2006 15:59:26 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266661 Does anyone remember in the Cadilac thread I was joking about how they have been pursuing perfection for this long and still haven't got there? Does anyone remember in the Cadilac thread I was joking about how they have been pursuing perfection for this long and still haven’t got there?

]]> By: Carnut4ever http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266590 Carnut4ever Fri, 08 Sep 2006 11:10:50 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266590 I think the original slogan was the best and it was this that defined the Lexus name. Just don't expect passion and performance from Lexus and everything is fine. I think the original slogan was the best and it was this that defined the Lexus name. Just don’t expect passion and performance from Lexus and everything is fine.

]]> By: LSCMKVII http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266578 LSCMKVII Fri, 08 Sep 2006 06:27:17 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266578 A new slogan isn't going to change the amt. of 50 something real estate agents that walk into the dealership looking for wheels......... A new slogan isn’t going to change the amt. of 50 something real estate agents that walk into the dealership looking for wheels………

]]> By: C-Hole http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266549 C-Hole Fri, 08 Sep 2006 02:15:24 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266549 "Passionate pursuit of perfection" is just retarded. Enough with the crappy alliterations already. The original (relentless) was the best. “Passionate pursuit of perfection” is just retarded. Enough with the crappy alliterations already.

The original (relentless) was the best.

]]> By: audiot http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266544 audiot Fri, 08 Sep 2006 01:49:13 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266544 They'll never lose "perfection." Don't believe it. They’ll never lose “perfection.” Don’t believe it.

]]> By: Impulsive http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266543 Impulsive Fri, 08 Sep 2006 01:47:26 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266543 Big mistake if it's changed to either of those listed. "Perfection" provided the image of an end, something absolute, a goal that few, if any, could accomplish. "Potential" is vague, subjective and lacking in a goal of supremacy. Big mistake if it’s changed to either of those listed.

“Perfection” provided the image of an end, something absolute, a goal that few, if any, could accomplish. “Potential” is vague, subjective and lacking in a goal of supremacy.

]]> By: Jameson http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266542 Jameson Fri, 08 Sep 2006 01:47:24 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266542 How about the relentless persuit of boredom... How about the relentless persuit of boredom…

]]> By: Veda http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266536 Veda Fri, 08 Sep 2006 01:35:11 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266536 Dude who gives a damn about a slogan. The people who buy Lexus care more about the famous Lexus properties than anything else including what the small minority being the guys here have to say about it. Dude who gives a damn about a slogan. The people who buy Lexus care more about the famous Lexus properties than anything else including what the small minority being the guys here have to say about it.

]]> By: 1c3d0g http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266535 1c3d0g Fri, 08 Sep 2006 01:34:33 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266535 How about: "We make overpriced shitty cars...Lexus." "The best way to burn your money, the Lexus way". "Lexus is not Toy Ota, we only screw you if you have the cash to buy our POS vehicles". How about:

“We make overpriced ****ty cars…Lexus.”

“The best way to burn your money, the Lexus way”.

“Lexus is not Toy Ota, we only screw you if you have the cash to buy our POS vehicles”.

]]> By: SK9000T http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266526 SK9000T Fri, 08 Sep 2006 01:12:28 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266526 How about: "The Potential Pursuit of Passion" "The Potential Pursuit of Potential" "The Pursuit of Pursuit" "What Are We Pursuing Again ??" How about:

“The Potential Pursuit of Passion”

“The Potential Pursuit of Potential”

“The Pursuit of Pursuit”

“What Are We Pursuing Again ??”

]]> By: Dan the Man http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266521 Dan the Man Fri, 08 Sep 2006 00:50:07 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266521 I agree Dr*Manhattan, this change will do no good for Lexus. I personally also liked the original slogan. It does give a sense of insecurity as to where the company is heading. Besides, what difference will changing the slogan make.... its not like consumers are all sitting around analyzing their slogan. It is what it is. I agree Dr*Manhattan, this change will do no good for Lexus. I personally also liked the original slogan. It does give a sense of insecurity as to where the company is heading. Besides, what difference will changing the slogan make…. its not like consumers are all sitting around analyzing their slogan. It is what it is.

]]> By: Dr*Manhattan http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266508 Dr*Manhattan Fri, 08 Sep 2006 00:26:12 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266508 The original slogan was great [The relentless pursuit for perfection]. Then, with the next slogan, there was way too much alliteration that it just sounded ackward [The passionate pursuit of perfection]. McDonald's restaurants changes their slogans every five years or so - (anyone remember "food, folks, and fun" -- UGG!). That's okay for McDonald's, but not for an automaker. Change it if it's necessary -- but not for the sake of change. It cheapens your brand image, and makes customers insecure about the direction the company is taking. The original slogan was great [The relentless pursuit for perfection]. Then, with the next slogan, there was way too much alliteration that it just sounded ackward [The passionate pursuit of perfection].

McDonald’s restaurants changes their slogans every five years or so – (anyone remember “food, folks, and fun” — UGG!).

That’s okay for McDonald’s, but not for an automaker. Change it if it’s necessary — but not for the sake of change. It cheapens your brand image, and makes customers insecure about the direction the company is taking.

]]> By: Left Lane News http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266494 Left Lane News Thu, 07 Sep 2006 23:38:55 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266494 (V)ike: We were citing an AdWeek story on the BMW thing. And when better information became available we quickly published it. (V)ike: We were citing an AdWeek story on the BMW thing. And when better information became available we quickly published it.

]]> By: Madcapp http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266489 Madcapp Thu, 07 Sep 2006 23:24:20 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266489 The relentless pursuit of people who wear Depends. The relentless pursuit of people who wear Depends.

]]> By: spider http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266487 spider Thu, 07 Sep 2006 23:22:48 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266487 Their original slogan was the best. They ruined it with the changes. They should go back to it. Their original slogan was the best. They ruined it with the changes. They should go back to it.

]]> By: (V)ike http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266482 (V)ike Thu, 07 Sep 2006 23:13:34 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266482 LLN didn't mention however, how they totally bombed on the "BMW Dropping 'The Ultimate Driving Machin' slogan." story. LLN didn’t mention however, how they totally bombed on the “BMW Dropping ‘The Ultimate Driving Machin’ slogan.” story.

]]> By: British_Rover http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266481 British_Rover Thu, 07 Sep 2006 23:09:47 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266481 How about the passionate pursuit of soul. or the passion and soul. The current lexus slogan is ok those new ones are sucky. How about the passionate pursuit of soul.

or the passion and soul.

The current lexus slogan is ok those new ones are sucky.

]]> By: Bonquisha Jackson http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266480 Bonquisha Jackson Thu, 07 Sep 2006 23:03:35 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266480 Cadillac's slogan sucks more the more you hear it. It may play in Peoria but everywhere else it is slightly embarrassing. Not sure what to make of the Lexus slogans the passionate pursuit of potential is too alliterative. The other slightly meaningless. Lexus should be pursuing passion and character. The Potential pursuit of passion The Chase for Character Cadillac’s slogan sucks more the more you hear it. It may play in Peoria but everywhere else it is slightly embarrassing.
Not sure what to make of the Lexus slogans the passionate pursuit of potential is too alliterative. The other slightly meaningless. Lexus should be pursuing passion and character.

The Potential pursuit of passion
The Chase for Character

]]> By: dsmdriver84 http://www.leftlanenews.com/trademarks-lexus-slogan-change-in-the-works.html/comment-page-1#comment-266479 dsmdriver84 Thu, 07 Sep 2006 22:52:29 +0000 http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/#comment-266479 HAHA they're not going for perfection anymore? lol should that be taken as a good sign??? HAHA they’re not going for perfection anymore? lol should that be taken as a good sign???

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