With the worst of the economic downturn likely behind us, the United States auto market is expected to climb as high as 11.8 million units next year, a new study finds. If that prediction holds true, it would mark the first year-on-year sales increase since 2005.
According to the latest sales forecast from CSM Worldwide, U.S. auto sales will climb to 11.8 million units in 2010. That figure marks a 600,000 unit increase over CSM Worldwide’s previous forecast.
“The move reflects cautious optimism that we will see gradual improvement in core market fundamentals following the first quarter of next year,” CSM analyst Joe Barker told Reuters.
In a separate sales forecast, J.D. Power expects next year’s auto sales to be capped at 11.5 million units. Either way, the U.S. market looks to be poised for its first yearly sales increase in five years.
CSM expects 10.1 million vehicle to be sold in the U.S. this year.



10/21, 5:57 PM
posted by:
gugy
well, hopefully things will get better for main street folks next year.
Right now still pretty hard and people are not really looking into more debt, like buying a car. Let’s hope things will improve.
10/21, 6:01 PM
posted by:
Bankruptcy2009
Well this is good news and since we have the 2011 Ford Fiesta on the way which I will be excited to see and test drive. WHo knows maybe Ford can make it 12,800,000. lol
10/21, 6:18 PM
posted by:
idrinorbarsaku
I’m optimistic towards US’s auto sales. If anyone can do it, The US can
10/21, 6:20 PM
posted by:
fishsticks
Great! Best auto sales rate since 1982 (10.5M). Adjusted for population growth this is actually a more horrible number than anything back to at least 1976.
I would rather see people eliminate debt and not spend money they don’t have. The recovery is about credit contraction. This is not an inventory led recession like in ‘80, ‘82, ‘91, and ‘01 this is a credit based recession and those look different than typical – deeper and longer (let the jokes begin on that).
10/21, 6:20 PM
posted by:
Bosley
Who put this study together, Rick Wagoner? Anyone who thinks this should pull their head out of that tiny, dark spot. Propaganda comes from more than governments……..
10/21, 7:01 PM
posted by:
05Z88Path
I too find these predictions hard to believe. Did they just project auto sales from August and July 2009 only?
10/21, 7:47 PM
posted by:
Bosley
“There are three kinds of lies: lies, damned lies, and statistics.” Mark Twain
“The statement refers to the persuasive power of numbers, the use of statistics to bolster weak arguments, and the tendency of people to disparage statistics that do not support their positions.” Wikipedia
10/21, 7:54 PM
posted by:
arena
@ 05Z88Path:
I too find those predictions a little optimistic, however as late summer 2009 showed us, there is QUITE a lot of pent-up demand for new cars in the US. Will it get back to 16 million again? I doubt it, but I do see it rising signifigantly from it’s current state.
@ Bosley:
I hate that quote. Rather than throwing your hands up claiming they are all lies, just take a statistics class so you understand how they arrived at those projections.
10/21, 8:30 PM
posted by:
Lionwithoutpride
arena-
Having taken those statistics classes I WANT to agree with you, but I just can’t. I’m sure you love “figures lie and liars figure” even more! One of my undergrad majors was Poli-Sci (so, no, I’m not some MIT wunderkind or even a math-whiz in general); however, I distinctly remember learning how to massage statistics to “prove” “facts.” In my experience, your average person prefers anecdotal stories and normative knowledge over anything empirical. You could say that it’s because most folks have a lazy and fearful attitude about math (there’s a grain of truth to such an assertion), but I’d argue that it has more to do with most people feeling that they’ve been manipulated by numbers-quoting politicians, salesman, bar-flys, etc. If any one of us could truly be objective then statistics would be foolproof, but we just can’t eliminate the human element.
In fiscal-year 2009, 47% of Americans will pay NO income tax!!! Yeah, but In fiscal-year 2009, a MAJORITY of Americans will pay income tax (add a superscript linking to the 53% figure at the bottom of the page in .2 font). So which person should you believe? They both used the same numbers. That example is closer to the meaning of the Twain quote than your assertion that folks wouldn’t distrust figures if they only knew how they were derived. I think we’re conditioned to distrust the presentation and not necessarily the formulation of statistics.
As a result of the point laid out above, I’m also a lil’ distrustful of such a positive sales forecast. I want it to be correct; but, then, even if it is, it doesn’t bode well for Americans having learned their lesson about conspicuous consumption. We need a healthier correlation between demand and need before we’ll have a healthy and sustainable economy. Many of us think/hope that the demand we saw in August was simply a showing of Americans replacing necessary vehicles with more reliable ones. However, a lot of us are also hoping that Americans don’t get used to bargain-basement deals and taxpayer-funded giveaways that tamper with the machinations of the free-markets. Just some thoughts and a defense of ol’ Samuel Clemens.
p.s. I prefer Twain’s: I have never let my schooling interfere with my education.
10/21, 9:07 PM
posted by:
Bosley
Lion, I think I agree with you, but I need to get my calculator first to check your math,…..
10/21, 10:09 PM
posted by:
carstuff
11.8 million easy. Used car prices, due to lack of stock and pent up demand, are rising quickly. With the scrappage rate as high as it is we will have no choice but to buy new cars. There will not be enough cars around.
Things are looking better. I have made 31% on my stock market investments so far this year (mostly mutual funds managed by a top 100 firm). Stock market is 6 months ahead of rest of economy. It will be slow coming out but a 20% increase in car sales is pretty easy after a down year as bad as it has been(5 million units down!!). You cannot sustain a 50% drop in car sales (over 15 million to 10 million) for long. Those missing vehicles have to be made up somehow especially after a huge scrappage program(cash for clunkers).
10/21, 10:26 PM
posted by:
johnnycanuck
Statistics are for losers. Look what the Raiders did to the Eagles last weekend.
10/22, 1:10 AM
posted by:
jdasch1
I’ve seen estimates like 2.5 million NEW drivers per year. A scrap rate of 12 million a year. Total vehicle reg’s at 230 million units in operation. So it makes sense that the DESIRE is there for at least 12 million units. Add in $100/bbl crude oil and you get more than desire, you get change. Every vehicle manufactorer is going to present their “new” “ECO” or “electric” vehicle option so desire and need will add up to increases in vehicle sales. If the government does a few more “clunker” deals going forward, we may see 14 million sales rate. This year is no year to measure by. My new one is a few weeks away and I’m very excited.
10/22, 8:42 AM
posted by:
TDi5Power
I really don’t this number happening. Although a lot of people have ruled out a ‘double dip’ recession, and the although the market is looking good, I really don’t feel we are out of the woods yet. Nothing has been really solve in regards the credit crunch, and I really feel this boost in the market is related all the stimulus money injected into the economy; its going to run out soon, and things will drop. There still isn’t very much confidence in the currency markets; just look how the Canadian Dollar has risen compared to the USD.
10/22, 10:01 AM
posted by:
Smegley Wanxalot
Mehh. I did the math and statistically next year I should earn about $40 billion. At least that’s what I tell chicks at bars. Surrrrrre, baby.
My bet is the unit number will be between 8M and 13M. Also, the weather today will be sunny but with a high chance of rain and heavy cloudiness, and I predict that next year there will be outbreaks of violence in the middle east. There is a good chance of snow in the Yukon, and whereas some stocks will be up, others will be down. I am a psychic.
10/22, 10:10 AM
posted by:
DenverGuy217
Perhaps there are a couple more Cash for Clunker programs coming in 2010? Never underestimate the power of an incentive program in the US. Either that or the Mahindra diesel pickup will be breaking all sales forecasts…….
10/22, 10:34 AM
posted by:
American_Cars_Crap
the good thing about this is that atleast 60% of all new cars sold in the US will be Asian and European cars. Ford GM and Chrysler together already make up less than half the market share. People are finally realising that the most important thing in a car is quality something the domestics still can’t deliver. As is the case with my neighbors 2008 Ford Edge.
10/22, 10:43 AM
posted by:
leftwingagenda
but wait, i thought cash for clunkers was going to “pull sales forward”? oh right, that was a crock of **** argument from those too polarized against everything the government does to see straight…
10/22, 10:58 AM
posted by:
armstealer
LionWithOutPride- Great post.
Carstuff- The stock market rose immediately following the crash of 1929 too (Which took place today I believe (if you go by Thursdays, not october 24ths)), only to sucker more folks in (presumably to pick up cheap stocks like you have done), before crashing further. The stock market is almost closer to having zero correlation with the economy than it is to being the economy’s predictor. I would argue that employment numbers are six months ahead of the economy.
10/22, 11:42 AM
posted by:
leftwingagenda
october is such a bad month for the stock market, isn’t it…october 19, 1987, etc…i’ll share a sign of the economic apocalypse: right before the bottom dropped out in december ‘07 apple hit 200 bucks a share for the first time ever…nearly the next day, bam, the snowball started rolling down the mountain…and guess what stock just crossed 200 again a few days ago? that’s riiiight, apple is over 200 again! so october + 200/share apple scares me! run for the hills!
10/22, 11:55 AM
posted by:
RaineMan
Wow… some people sure are optimistic.
Just because the DOW is back above 10,000 (just barely) doesn’t mean that the recession is suddenly over and everything can go back to the way it was overnight.
Unemployment in many states is still at or above 10%… and banks aren’t nearly as free with credit and loans as they were before all this mess started.
Things may be looking up for some folks, but the situation overall is still very precarious.
10/22, 11:59 AM
posted by:
carstuff
time will tell. Just happy I took my own advice and got back in the market a year ago.
10/22, 2:10 PM
posted by:
Z06ified
I would like to see the assumptions used for their 11.8 million figure. I think they’re way too optomistic. Unemployment is still rising, and the EARLIEST we will see any kind of meaningful job growth is the end of next year. Without job growth, you’re just not going to see people rushing into showrooms to buy new cars.
And the person saying the used market is tight due to scrappage is wrong. The stupid cash for clunkers program took exactly 0.2% of the cars in the U.S. off the road. That doesn’t move the needle.
There are plenty of used cars available, and prices are still down from what they were 2 years ago, especially for luxury cars and full size trucks/SUVs, although they have recovered from their lows this past spring.
10/22, 3:29 PM
posted by:
carstuff
Z06, where are you getting your info on used car prices? I have seen no data to support your opinion. However I do have data supporting the FACT that used car prices are going UP.
My data:http://www.dallasnews.com/sharedcontent/dws/bus/stories/102209dnbuslifeafterclunkers.377526f.html
Sorry for the long outtake but it really puts the issue in perspective.
With few new cars on the lot and a tight supply of used vehicles, the staff needed to sell his car.
That sort of improvisation could become routine as auto retailers adjust to a leaner life after Cash for Clunkers. The $3 billion government stimulus program, which offered consumers $3,500 to $4,500 incentives to trade in their old gas guzzlers for new vehicles, left most new-car lots in the area half-empty.
Moreover, most dealerships are grappling with an unusually tight supply of used vehicles – hitting them on both sides of their lots and limiting consumer choices.
Don Herring of Don Herring Mitsubishi in Plano stands in his partially empty new-car lot. Dealers are facing the unusual problem of shortages in both new and used vehicles after Cash for Clunkers.
Shortages in either new or used vehicles are not that unusual. But local dealers say it’s rare to suffer both simultaneously.
The tight supplies are pushing prices up for both.
Other dealers say they continue to struggle with the highest used prices they have seen. Huth at Sam Pack is offering his salespeople $100 for every used car they can find outside of auctions and regular trades.
“If I can’t get you back to trading cars every three years, I can’t fill my used-car lot,” he said.
Although high wholesale prices have squeezed the profit margins on many used vehicles, the situation may ultimately bode well for new-vehicle sales and bring some balance back to the business.
“History tells me that when used-car values get this high, new-car sales take off,” Herring said. “At some point, the walk between new and used gets to be so small that people opt for a new vehicle.”