General Motors has announced that its UK arm — Vauxhall — will be sporting a new badge come this summer. For 2008 and beyond, Vauxhall redesigned its badge to reflect “the rapid progress Vauxhall has made in vehicle design and overall brand perception in recent years.”
The brand’s iconic Griffin remains, but is now portrayed in a more modern light. The new badge will make its vehicle debut on the all-new Insignia – slated to bow at this July’s British International Motor Show — and will be affixed to every Vauxhall vehicle produced thereafter.
The new logo will be hoisted to the top of Vauxhall’s Griffin House HQ in Luton with retailers making the switch beginning in August.
The Vauxhall logo last received a minor refresh in 2003.
