General Motors has announced that its UK arm — Vauxhall — will be sporting a new badge come this summer. For 2008 and beyond, Vauxhall redesigned its badge to reflect “the rapid progress Vauxhall has made in vehicle design and overall brand perception in recent years.”
The brand’s iconic Griffin remains, but is now portrayed in a more modern light. The new badge will make its vehicle debut on the all-new Insignia – slated to bow at this July’s British International Motor Show — and will be affixed to every Vauxhall vehicle produced thereafter.
The new logo will be hoisted to the top of Vauxhall’s Griffin House HQ in Luton with retailers making the switch beginning in August.
The Vauxhall logo last received a minor refresh in 2003.
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04/09, 11:26 AM
posted by:
lou3000
Horrible, I like the current one better.
04/09, 11:28 AM
posted by:
TomF
Too busy. A memorable logo is one you can draw from memory. I stared at this one for 30 seconds and can’t remember how it goes together.
04/09, 11:31 AM
posted by:
Fletch
I think it looks cool.
Mercedes probably has the most identifiable in the industry.
04/09, 11:39 AM
posted by:
LaCaLover
Doesn’t need the “V” and “Vauxhall”, very cartoony. 70s through 90s logos had far more clarity
04/09, 11:47 AM
posted by:
DeansterTJ
Wow, what a striking piece of news.
04/09, 12:16 PM
posted by:
jackjimturkey
TomF: I agree
04/09, 12:31 PM
posted by:
400horseSS
What, a comment from D-bagger without dick and balls, and the logo is sweet.
04/09, 1:07 PM
posted by:
lucklaster
Too much going on in it. Should have been reduced to an abstract. Won’t make a good tattoo on a breast.
04/09, 1:31 PM
posted by:
e36m
Firefox called, they want there logo back.
04/09, 1:33 PM
posted by:
e36m
Not in terms of looks, but the whole 3d design
04/09, 3:30 PM
posted by:
The Stig
Too close to Firefox.
04/09, 5:18 PM
posted by:
Brendino
This should be cleaner but instead it looks busier. How did they manage that?!?
04/09, 7:05 PM
posted by:
zoomzoomr
I would have thought the new one would have a rectangular shape, to better fit in the Opel/Saturn grille hole.
04/10, 12:38 AM
posted by:
maxcar
get over it and just call it an opel too.