NEW FUTURE MARKET
  • Vintage vid: “Is the little Subaru really cheap and ugly?”

    By Andrew Ganz - Posted March 10th 2010

    We can’t try to hide our affection for Subaru, maker of slightly left-of-center cars as adept at slinging through muck as they are sliding around a race track – and neither can the buying public. The Japanese automaker’s sales are one of the few bright points in the auto industry and its diverse product lineup helps sets the pace regardless of segment. But it certainly wasn’t that way when the Pleiades star cluster brand first jumped on these shores back in the early 1960s.
    Subaru – once pronounced sue-BAHR-oo - journeyed to America on the S.S. Malcolm Bricklin. Certainly Bricklin’s most successful long term launch in North America, Subaru really gained a place in the market when it launched its first Outback wagon in the mid-1990s.

    That Outback was a mere figment of the automaker’s imagination when it was making these first commercials, however. We stumbled across this fascinating – and amazingly self-deprecating – collection of early television ads strung together by a YouTube user.

    “The little soo-BAHR-oo. Wow!”

    7 COMMENTS

    1. photo
      IIL179 days ago

      The weirdest Coh-MMER-cials, Wow!!!

    2. photo
      reedfast179 days ago

      it looks like they put about as much effort into styling as honda and toyota put in today.

    3. photo
      04focus179 days ago

      66mpg. So this is what we can get if we don’t care about aesthetics, safety, or performance. Wow!

    4. photo
      71fiveanddime179 days ago

      66 mpg before the embargo. im stunned by that. to say that a late 80′s CRX, which weighed maybe a cheeseburger more than this thing, only got in the mid-30′s is absolutely mindboggling. we can barely do that now with a sh!t-ton of technology and batteries and what not. WTF!!!

    5. photo
      JakeK66179 days ago

      It’s like a smart car. Only a hech of alot cheaper (even in 1960′s money) fuel effecient and better looking.

    6. photo
      iKingston178 days ago

      If you got in a wreck in one of those you would die….. mmmhum. yep.

    7. photo
      johnnycanuck178 days ago

      They have (or had) one of these at Docksteader Subaru in Vancouver… either way I’d guarantee the car’s now in better shape than the woman in those commercials.

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